Serta Simmons Bedding LLC in Home and Garden

September 2022

Serta Simmons Bedding is one of the precursors of the sleep ecosystem in North America. This ecosystem looks beyond the bed and into sleep behaviours and how to improve the consumers’ quality of life. The ecosystem allows for companies to partner with players across different industries and develop products that work in conjunction with one another. Tuft & Needle has been testing the ecosystem by offering wellness-related products and developing smart technology for the bedroom.

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This report comes in PPT.


Euromonitor International's report on Serta Simmons Bedding LLC delivers a detailed strategic analysis of the company's business, examining its performance in the Home and Garden market and the global economy. Company and market share data provide a detailed look at the financial position of Serta Simmons Bedding LLC, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Serta Simmons Bedding LLC.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Serta Simmons Bedding LLC provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Home and Garden research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive Summary
Top companies at a glance
Serta Simmons Bedding explores digital strategies as it continues to lose share
Company overview: Share loss due to competitive pressure
Sales of mattresses drop in the US as prices rise and consumer demand softens
Focus shifted from in-store to e-commerce as DTC companies gained share in the space
SSB working on sustainable partnerships but falling behind DTC competitors
Paths to sustainability can take various forms
Four main avenues for innovation and brand engagement
Beautyrest’s new products focus on celebrity partnerships and luxury
Serta developing the coolest mattress to reduce consumers’ stress levels during the day
Simmons relaunched to target Gen Z and Millennials
Serta Simmons Bedding LLC key messages in positioning, technology and sustainability
Focus on products supporting physical or mental health has been rising through 2020-2022
US consumers sleeping more opens opportunities for bedroom-focused products
Mattress and bed t extile b rands are expanding f rom specialism t owards sleep e cosystems
Tuft & Needle’s approach to sleep as a system puts Serta Simmons ahead of the game in North America
SSB turning strategies into action by positioning itself as a thought expert on sleep
Exposure to growth
Serta Simmons recovers in North America but Asia Pacific requires serious attention
Chinese consumers’ sleep awareness to provide the highest growth prospects for SSB
Tech drive in Chinese consumers to push innovation towards smart features
8H mattress Damo modernises personalised sleep management in China through AI
Retail strategy favours new technologies as e-commerce grows within furniture in Asia Pacific
IKEA testing store formats to adapt to consumers’ phygital needs
Overview of Home and Garden: Product and brand coverage for Serta Simmons Bedding
Key findings
Projected company sales: FAQs (1/2)
Projected company sales: FAQs (2/2)

Home and Garden

This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.

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