Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Strategy Briefing

Serving Sweets in a Savoury World: Global Trendsand Innovation in Sweet Biscuits

37 pages, Oct 2017

US$1,325

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

While biscuits manufacturers have performed relatively better than those in confectionery, the future is challenged by shifting demographics and dietary patterns in the West and growing competition in the East. This briefing looks at the changing landscape in sweet biscuits within the context of Asia Pacific, which hosts some of the world’s most dynamic economies. The briefing also has a section on innovation and future drivers from Euromonitor International’s MegaTrends initiative.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

The Sweet biscuit focus shifts to Asia Pacific

Asia Pacific, which overtook North America to become the world’s largest region for sweet biscuits, still has relatively low per capita consumption illustrating its potential. Within Asia Pacific, India, Indonesia and Vietnam are the markets to watch out for, in particular in indulgent categories such as wafers and cookies. India is the region’s rising star and is set to generate almost the same growth as China.

Multinationals’ presence challenged by local players

Similar to the rest of packaged food, also in sweet biscuits Asian brands started to become more visible in the global market. Of the top five leading sweet biscuits brands in 2017, two come from Asia Pacific. Britannia, which is the leading biscuit brand in India overtook Chips Ahoy!, the flagship US cookie brand, to be the world’s biggest brand in 2016. Similarly, India’s Parle, now sells more than both Kellogg’s Keebler and Pepsi Co’s Gamesa.

Innovation is driven by indulgence, convenience and ethics

When it comes to sweet biscuits, weight management is of lesser concern. Innovation will be centred around indulgence which will manifest itself through refined and functional ingredients. As consumer spending shifts from things to experiences,manufacturers should re-evaluate their channel strategy and look beyond brick-and mortar outlets, exploring options such as concept stores and branded cafés to drive sales.

Young people maybe the consumers of today but the elderly are valuable consumersneed to be catered to

By 2030, the child population will decrease in favour of elderly consumers. Hence it will be increasingly important to know the preferences, ages, health status and shopping habits of the elderly population. Japan is ahead of the global curve when it comes to ageing but Western Europe and Americas see a strong increase in the ageing population as birth rates plummet and the family unit is redefined.

Want to find out more about this report?

Request more information

Introduction

Scope

Key findings

Global Sweet Biscuits Market

Confectionery leads snack sales but savoury options grow the fastest

Plain biscuits the largest segment, fruit and nut bars the fastest growing

Sweet biscuits s ales dictated by the US, Brazil and China

MEA and Asia Pacific boast the fastest growing biscuits markets

Russia and France rise in the global rankings, Japan and the UK fall

PepsiCo overtakes Pladis to become world’s second leading player…

….driven by rapid expansion in Latin American market

The rise of Asian brands in global biscuits

Deep Dive: Asia pacific

Asia Pacific: China leads sales; India is closing the gap to Japan

US and Brazil’s dominance is being challenged

Chinese consumers turn away from Oreo

Key trends in sweet biscuits in China

E-commerce a key driver behind biscuits and wafers’ growth in China

India: The power of the local

Kiranas, not e-commerce, will fuel growth in India

Russia leads wafer sales but Indonesia is fast closing the gap

Wafers in Indonesia

Indonesian biscuits market dictated by wafers

Nabati is Indonesia’s fastest growing company

Key Trends Impacting Innovation

This is how the 2017 cookie crumbles

Reformulating ingredients to reclaim health

Functional biscuits are in, better for you options are out

Free from gluten, free from guilt ?

Indulgence repositioned: Grab-and-go goes mainstream

Clean label is as much about value as it is about health

Foodservice growth exceeds retail as consumers seek experience

Blurring of boundaries between retail and foodservice

Serving the Future Consumer

Serving seniors will be the challenge of the future

China and India set to contribute more to growth than the US

Market environment a key driver in Pakistan, soft drivers in Egypt

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Serving Sweets in a Savoury World: Global Trendsand Innovation in Sweet Biscuits

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

The Sweet biscuit focus shifts to Asia Pacific

Multinationals’ presence challenged by local players

Innovation is driven by indulgence, convenience and ethics

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Global Sweet Biscuits Market

Confectionery leads snack sales but savoury options grow the fastest

Plain biscuits the largest segment, fruit and nut bars the fastest growing

Sweet biscuits s ales dictated by the US, Brazil and China

MEA and Asia Pacific boast the fastest growing biscuits markets

Russia and France rise in the global rankings, Japan and the UK fall

PepsiCo overtakes Pladis to become world’s second leading player…

….driven by rapid expansion in Latin American market

The rise of Asian brands in global biscuits

Deep Dive: Asia pacific

Asia Pacific: China leads sales; India is closing the gap to Japan

US and Brazil’s dominance is being challenged

Chinese consumers turn away from Oreo

Key trends in sweet biscuits in China

E-commerce a key driver behind biscuits and wafers’ growth in China

India: The power of the local

Kiranas, not e-commerce, will fuel growth in India

Russia leads wafer sales but Indonesia is fast closing the gap

Wafers in Indonesia

Indonesian biscuits market dictated by wafers

Nabati is Indonesia’s fastest growing company

Key Trends Impacting Innovation

This is how the 2017 cookie crumbles

Reformulating ingredients to reclaim health

Functional biscuits are in, better for you options are out

Free from gluten, free from guilt ?

Indulgence repositioned: Grab-and-go goes mainstream

Clean label is as much about value as it is about health

Foodservice growth exceeds retail as consumers seek experience

Blurring of boundaries between retail and foodservice

Serving the Future Consumer

Serving seniors will be the challenge of the future

China and India set to contribute more to growth than the US

Market environment a key driver in Pakistan, soft drivers in Egypt

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports