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Strategy Briefing

Seven Things to Know About Tissue and Hygiene in 2010

43 pages, Jan 2010

US$2,000

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About This Report

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High levels of private label penetration, environmental issues and need for product repositioning are some of the most interesting observations that are likely to impact the development of tissue and hygiene industries in 2010. Will wet toilet paper ever gain momentum? Are household care wipes likely to be reinvigorated? With maturity becoming the major obstacle in a growing number of countries and categories, manufacturers need to reassess the potential in these commoditised industries.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

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Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

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Private Label: Going up as Consumers Trading Down

Scope

Introduction

Key Findings

Boom for Private Label

Geographies at play

Some Highs and Lows

Causality: Modern Retailing Formats

Causality: Grocery Retail Consolidation

Adding the Economy into the Mix

Case Study: Private Label in Wipes

Power Struggle

Trading Down to Private Label in Tissue but Not in Hygiene

Tissue Products Closing the Gap

Sanitary Protection: Not Just Demographics

Demographic Dividend

Other Vital Statistics to Watch

In Addition to Demographics

Adult Incontinence: Lifting the Stigma

The World is Getting Older

Where it’s hot and where it’s not

Case Study: Japan

Removing Stigma is Name of the Game

Nappies/diapers/pants: Going Green?

Is There a Green Future for Nappies/Diapers?

...At Least in Some Countries

...Probably Not Yet...

...But Maybe Eventually...

Toilet Paper: Is the Future Wet?

Finding Value in Commoditised Markets

The Art of Turning ‘Nice to Have’ into ‘Must Have’

Country Focus: Those Who Like It...

...And Those Who Don’t

Wipes: The Personal Choice

Personal Wipes Sustain Growth as Household Wipes Fade Away

Brand Extension Opportunities in Personal Wipes

Kitchen Towels: Climbing the Pyramid of Needs

Per Capita Levels Remain Stagnant in Developed Markets

Increasing Usage Occasions for Kitchen Towels

Conclusions

Hygiene Products Definitions

Tissue Products Definitions

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Megatrends

Strategy Briefing

Seven Things to Know About Tissue and Hygiene in 2010

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Private Label: Going up as Consumers Trading Down

Scope

Introduction

Key Findings

Boom for Private Label

Geographies at play

Some Highs and Lows

Causality: Modern Retailing Formats

Causality: Grocery Retail Consolidation

Adding the Economy into the Mix

Case Study: Private Label in Wipes

Power Struggle

Trading Down to Private Label in Tissue but Not in Hygiene

Tissue Products Closing the Gap

Sanitary Protection: Not Just Demographics

Demographic Dividend

Other Vital Statistics to Watch

In Addition to Demographics

Adult Incontinence: Lifting the Stigma

The World is Getting Older

Where it’s hot and where it’s not

Case Study: Japan

Removing Stigma is Name of the Game

Nappies/diapers/pants: Going Green?

Is There a Green Future for Nappies/Diapers?

...At Least in Some Countries

...Probably Not Yet...

...But Maybe Eventually...

Toilet Paper: Is the Future Wet?

Finding Value in Commoditised Markets

The Art of Turning ‘Nice to Have’ into ‘Must Have’

Country Focus: Those Who Like It...

...And Those Who Don’t

Wipes: The Personal Choice

Personal Wipes Sustain Growth as Household Wipes Fade Away

Brand Extension Opportunities in Personal Wipes

Kitchen Towels: Climbing the Pyramid of Needs

Per Capita Levels Remain Stagnant in Developed Markets

Increasing Usage Occasions for Kitchen Towels

Conclusions

Hygiene Products Definitions

Tissue Products Definitions

Why buy this report?

Want to find out more about this report?

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