Seven Things to Know About Tissue and Hygiene in 2010

Private Label: Going up as Consumers Trading Down

Scope

Introduction

Key Findings

Boom for Private Label

Geographies at play

Some Highs and Lows

Causality: Modern Retailing Formats

Causality: Grocery Retail Consolidation

Adding the Economy into the Mix

Case Study: Private Label in Wipes

Power Struggle

Trading Down to Private Label in Tissue but Not in Hygiene

Tissue Products Closing the Gap

Sanitary Protection: Not Just Demographics

Demographic Dividend

Other Vital Statistics to Watch

In Addition to Demographics

Adult Incontinence: Lifting the Stigma

The World is Getting Older

Where it’s hot and where it’s not

Case Study: Japan

Removing Stigma is Name of the Game

Nappies/diapers/pants: Going Green?

Is There a Green Future for Nappies/Diapers?

...At Least in Some Countries

...Probably Not Yet...

...But Maybe Eventually...

Toilet Paper: Is the Future Wet?

Finding Value in Commoditised Markets

The Art of Turning ‘Nice to Have’ into ‘Must Have’

Country Focus: Those Who Like It...

...And Those Who Don’t

Wipes: The Personal Choice

Personal Wipes Sustain Growth as Household Wipes Fade Away

Brand Extension Opportunities in Personal Wipes

Kitchen Towels: Climbing the Pyramid of Needs

Per Capita Levels Remain Stagnant in Developed Markets

Increasing Usage Occasions for Kitchen Towels

Conclusions

Hygiene Products Definitions

Tissue Products Definitions

---