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Share of the Global Throat and Wallet

December 2009

Share of global throat and wallet is not only determined by personal choice but other factors such as access to clean drinking water, cultural and religious traditions, and the availability and affordability of drinks. This briefing is an attempt to look beyond individual preferences and address the underlying issues that dictate share: human need for liquid, demographics and levels of commercialisation in drinks industries.

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What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

Downloadable from MyPages


Objectives of the Drinking Habits Series
Objectives of the Global Share of Throat and Wallet Report
Key Findings

Setting the Scene

What Does the World Drink in 2009
Global Picture: Throat & Wallet Disparity as 2009 Unfolds
Tea and Bottled Water Driving New Beverage Business
Value Losses Across the Board in 2009
Key Drinks Fortunes in Economic Downturn
Emerging Markets are the Lynchpin of Opportunity to 2010
Longer Term Trends in the Share of Throat

Dairy in Focus

Dairy Sales Growth Slows in 2009
Crisis Impact on Dairy
Dairy Retail Volume Growth 2009-2014
Dairy: One Market, One Strategy

Last Decade in Focus

Bottled Water Posts Big Gains Share of Throat
Niche Adult and Functional Drinks Hit Rapid Streak of Growth
Wine and Spirits Losing Share of Wallet
New Generation of Value-enhancing Categories Raise Profile
A Decade of Change for Global Share of Throat 1998-2008

Human Need for Fluids

Global Picture: The Human Fluid Need
Adding Alcoholic Drinks into the Mix
Global Picture: Human Fluid Intake, Saturated Zone
The Importance of Alcoholic Drinks in Saturated Markets
Global Picture: Human Fluid Intake, Maturing Zone
Pick and Mix Categories in Maturing Markets
Global Picture: Human Fluid Intake, Untapped Zone
Only Pockets of Opportunity for Alcoholic Drinks

Demographic Dividend in Drinks

Ageing Global Population Is Fuelling a Boom in Adult Drinks
Youthful Populations Drive Multi-profile Drinks 1998-2008
Premiumisation Buoys Spending on Adult Drinks 1998-2008
Children Still Account for One in Four of the Global Population
Emerging Markets Are Key to Growth in Child-profile Drinks
Teenagers – a Tough, but Lucrative Consumer Base to Crack
Time-rich Retirees are Key Growth Age Band in Europe
Adult Profile Drinks Sustain High Participation


Key Industry Drivers
Diversity in Share Of Throat & Wallet


General Definitions
Alcoholic Drinks Definitions
Hot Drinks Definitions
Liquid Dairy Definitions
Soft Drinks Definitions


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