Share of the Global Throat and Wallet

Introduction

Scope

Objectives of the Drinking Habits Series

Objectives of the Global Share of Throat and Wallet Report

Key Findings

Setting the Scene

What Does the World Drink in 2009

Global Picture: Throat & Wallet Disparity as 2009 Unfolds

Tea and Bottled Water Driving New Beverage Business

Value Losses Across the Board in 2009

Key Drinks Fortunes in Economic Downturn

Emerging Markets are the Lynchpin of Opportunity to 2010

Longer Term Trends in the Share of Throat

Dairy in Focus

Dairy Sales Growth Slows in 2009

Crisis Impact on Dairy

Dairy Retail Volume Growth 2009-2014

Dairy: One Market, One Strategy

Last Decade in Focus

Bottled Water Posts Big Gains Share of Throat

Niche Adult and Functional Drinks Hit Rapid Streak of Growth

Wine and Spirits Losing Share of Wallet

New Generation of Value-enhancing Categories Raise Profile

A Decade of Change for Global Share of Throat 1998-2008

Human Need for Fluids

Global Picture: The Human Fluid Need

Adding Alcoholic Drinks into the Mix

Global Picture: Human Fluid Intake, Saturated Zone

The Importance of Alcoholic Drinks in Saturated Markets

Global Picture: Human Fluid Intake, Maturing Zone

Pick and Mix Categories in Maturing Markets

Global Picture: Human Fluid Intake, Untapped Zone

Only Pockets of Opportunity for Alcoholic Drinks

Demographic Dividend in Drinks

Ageing Global Population Is Fuelling a Boom in Adult Drinks

Youthful Populations Drive Multi-profile Drinks 1998-2008

Premiumisation Buoys Spending on Adult Drinks 1998-2008

Children Still Account for One in Four of the Global Population

Emerging Markets Are Key to Growth in Child-profile Drinks

Teenagers – a Tough, but Lucrative Consumer Base to Crack

Time-rich Retirees are Key Growth Age Band in Europe

Adult Profile Drinks Sustain High Participation

Conclusions

Key Industry Drivers

Diversity in Share Of Throat & Wallet

Definitions

General Definitions

Alcoholic Drinks Definitions

Hot Drinks Definitions

Liquid Dairy Definitions

Soft Drinks Definitions

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