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Strategy Briefing

Share of the Global Throat and Wallet

52 pages, Dec 2009

US$2,000

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About This Report

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Share of global throat and wallet is not only determined by personal choice but other factors such as access to clean drinking water, cultural and religious traditions, and the availability and affordability of drinks. This briefing is an attempt to look beyond individual preferences and address the underlying issues that dictate share: human need for liquid, demographics and levels of commercialisation in drinks industries.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

Delivery format

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Downloadable from MyPages

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Introduction

Scope

Objectives of the Drinking Habits Series

Objectives of the Global Share of Throat and Wallet Report

Key Findings

Setting the Scene

What Does the World Drink in 2009

Global Picture: Throat & Wallet Disparity as 2009 Unfolds

Tea and Bottled Water Driving New Beverage Business

Value Losses Across the Board in 2009

Key Drinks Fortunes in Economic Downturn

Emerging Markets are the Lynchpin of Opportunity to 2010

Longer Term Trends in the Share of Throat

Dairy in Focus

Dairy Sales Growth Slows in 2009

Crisis Impact on Dairy

Dairy Retail Volume Growth 2009-2014

Dairy: One Market, One Strategy

Last Decade in Focus

Bottled Water Posts Big Gains Share of Throat

Niche Adult and Functional Drinks Hit Rapid Streak of Growth

Wine and Spirits Losing Share of Wallet

New Generation of Value-enhancing Categories Raise Profile

A Decade of Change for Global Share of Throat 1998-2008

Human Need for Fluids

Global Picture: The Human Fluid Need

Adding Alcoholic Drinks into the Mix

Global Picture: Human Fluid Intake, Saturated Zone

The Importance of Alcoholic Drinks in Saturated Markets

Global Picture: Human Fluid Intake, Maturing Zone

Pick and Mix Categories in Maturing Markets

Global Picture: Human Fluid Intake, Untapped Zone

Only Pockets of Opportunity for Alcoholic Drinks

Demographic Dividend in Drinks

Ageing Global Population Is Fuelling a Boom in Adult Drinks

Youthful Populations Drive Multi-profile Drinks 1998-2008

Premiumisation Buoys Spending on Adult Drinks 1998-2008

Children Still Account for One in Four of the Global Population

Emerging Markets Are Key to Growth in Child-profile Drinks

Teenagers – a Tough, but Lucrative Consumer Base to Crack

Time-rich Retirees are Key Growth Age Band in Europe

Adult Profile Drinks Sustain High Participation

Conclusions

Key Industry Drivers

Diversity in Share Of Throat & Wallet

Definitions

General Definitions

Alcoholic Drinks Definitions

Hot Drinks Definitions

Liquid Dairy Definitions

Soft Drinks Definitions

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Megatrends

Strategy Briefing

Share of the Global Throat and Wallet

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives of the Drinking Habits Series

Objectives of the Global Share of Throat and Wallet Report

Key Findings

Setting the Scene

What Does the World Drink in 2009

Global Picture: Throat & Wallet Disparity as 2009 Unfolds

Tea and Bottled Water Driving New Beverage Business

Value Losses Across the Board in 2009

Key Drinks Fortunes in Economic Downturn

Emerging Markets are the Lynchpin of Opportunity to 2010

Longer Term Trends in the Share of Throat

Dairy in Focus

Dairy Sales Growth Slows in 2009

Crisis Impact on Dairy

Dairy Retail Volume Growth 2009-2014

Dairy: One Market, One Strategy

Last Decade in Focus

Bottled Water Posts Big Gains Share of Throat

Niche Adult and Functional Drinks Hit Rapid Streak of Growth

Wine and Spirits Losing Share of Wallet

New Generation of Value-enhancing Categories Raise Profile

A Decade of Change for Global Share of Throat 1998-2008

Human Need for Fluids

Global Picture: The Human Fluid Need

Adding Alcoholic Drinks into the Mix

Global Picture: Human Fluid Intake, Saturated Zone

The Importance of Alcoholic Drinks in Saturated Markets

Global Picture: Human Fluid Intake, Maturing Zone

Pick and Mix Categories in Maturing Markets

Global Picture: Human Fluid Intake, Untapped Zone

Only Pockets of Opportunity for Alcoholic Drinks

Demographic Dividend in Drinks

Ageing Global Population Is Fuelling a Boom in Adult Drinks

Youthful Populations Drive Multi-profile Drinks 1998-2008

Premiumisation Buoys Spending on Adult Drinks 1998-2008

Children Still Account for One in Four of the Global Population

Emerging Markets Are Key to Growth in Child-profile Drinks

Teenagers – a Tough, but Lucrative Consumer Base to Crack

Time-rich Retirees are Key Growth Age Band in Europe

Adult Profile Drinks Sustain High Participation

Conclusions

Key Industry Drivers

Diversity in Share Of Throat & Wallet

Definitions

General Definitions

Alcoholic Drinks Definitions

Hot Drinks Definitions

Liquid Dairy Definitions

Soft Drinks Definitions

Why buy this report?

Want to find out more about this report?

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