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Sheng Siong Group Ltd

January 2020

Sheng Siong Group is a fast-growing supermarket chain in Singapore which focuses on the heartland area. Low-cost rental and increasing penetration are Sheng Siong’s main growth strategies. Rapidly opening new outlets in Singapore, Sheng Siong is looking towards establishing a presence in Mainland China as well despite a slow start. Sheng Siong’s online presence remains tepid as their future strategy minimally includes competing on the online space.

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Euromonitor International's report on Sheng Siong Group Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Sheng Siong Group Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Sheng Siong Group Ltd.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Sheng Siong Group Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Key company facts
Regional close-ups
Strategic objectives and challenges
Digital strategy details
Private label overview

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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