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Shifting Economic Power as a Megatrend Driver

May 2018

With the rising importance of emerging markets, increasing interest in frontier markets, and fears over advanced economy stagnation, the global economy has witnessed a paradigm shift. These changing dynamics play a powerful role in driving the most influential megatrends impacting consumer markets. These megatrends include healthy living, ethical living, connected consumers, shopping reinvented, middle class retreat, premiumisation, experience more, and shifting market frontiers.

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With the rising importance of emerging markets, increasing interest in frontier markets, and fears over advanced economy stagnation, the global economy has witnessed a paradigm shift. These changing dynamics play a powerful role in driving the most influential megatrends impacting consumer markets. These megatrends include healthy living, ethical living, connected consumers, shopping reinvented, middle class retreat, premiumisation, experience more, and shifting market frontiers.

Introduction

Megatrend analysis
Scope
Key findings on shifting economic power
Decline of Western dominance
Global economy in 2030

Rising Emerging Markets

Rising importance of emerging markets
Impacts of rising emerging markets
Case study: Alipay exploits opportunities for fintech growth in China

Sluggish Advanced Economies

Sluggish performance of advanced economies
Impacts of sluggish advanced economies
Case study: Lidl and Aldi go from fringe into mainstream

Global Risks

Global economic risks
Impacts of global risks
Case study: is LVMH at the start of a new West-to-East shift?

Shifting Economic Power and Megatrends

Shifting economic power generates and shapes eight megatrends
How shifting economic power generates and shapes megatrends

Conclusion

Shifting economic power: what you need to know
Leverage the power of megatrends to shape your strategy today
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