Megatrends

Shifting Market Frontiers: Asian Century

Dec 2017

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The Asian market is as important as ever. Half of global growth in consumer expenditure will originate in the region in the coming years. As a result, Asia Pacific will attract growing attention from global companies, for many of which Asia will become the key market. However, it is a market that is full of challenges - consumers are diverse, competition from local players is increasing and distribution channels are underdeveloped.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Asia Pacific to take hold of the world’s consumer market growth

Asia already accounts for over half of the global population, but less than a third of consumer expenditure. Given the vast potential in terms of income growth, Asia is set to become the backbone of consumer markets with an expected 50% of global consumer expenditure coming from Asia by 2050.

Consumers are diverse but usually collective minded and connected

Asian consumers are extremely diverse, however key traits that unite the majority of Asian consumers are collective mindedness and strong emphasis on tradition as well as high level of internet usage. As of 2017, Asia Pacific is home to 50% of global internet users.

Half of global growth in consumer goods from Asia Pacific

Asia will remain the key driver for consumer industries over 2017-2022. Consumer electronics and personal accessories will see close to 100% of absolute value growth coming from the region while some of the more saturated industries such as tobacco, soft and hot drinks will see 20-40% of value growth coming from Asia. In between, industries such as beauty, apparel and packaged food lie, all of which will derive around 50% of future growth from Asia.

Asian businesses starting to add to global competition

Asian companies across industries are increasingly visible and prominent due to stronger focus on quality, innovation and specific client needs. This means their Western counterparts will start facing increased competition from domestic players not only in Asia Pacific, but also in their mature home markets.

Asia Pacific to drive global luxury goods demand

The consistently rising income levels and increasing number of high-income households will facilitate strong growth in luxury goods in Asia Pacific. Asia is already the biggest and most lucrative luxury goods market and will become even more important in the coming five years due to the rising trend of premiumisation.

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Introduction

Scope

Key findings

Megatrend analysis

“Shifting Market Frontiers” is one of our eight focus megatrends

Asian Century: the key trend in shifting market frontiers

Challenges and opportunities

Socioeconomic Significance of Asian Century

Asian century : key milestones

Asia to become backbone of global economy

Asia’s population growth to decelerate; median age to increase

Asian consumer powered by growing disposable income

China home to 60% of Asia’s top income population by 2030

Asia to outpace global growth in luxury goods

Asian Consumer Types

Asian consumers: who are they?

China: secure traditionalists dominate

Japan: exclusively high dominance of balanced optimists

India: conservative homebodies taking the lead

Indonesia: largest share of impulsive spenders globally

Euromonitor International global consumer types 2017

Asian Century Across Industries

Asia Pacific to drive majority of consumer markets

Packaged food : growth remains high, but competition intensifies

Packaged food: over half of global growth in Asia Pacific

Nutricia : rebranding and attention to distribution lead to success

Frisian flag Indonesia PT: responding to client needs guarantees success

Toly : gaining trust through short-term products

Beauty and personal care: Asia Pacific remains top growth area

Beauty and personal care: customised products to lead growth

AmorePacific: focus on digitisation to increase brand visibility

L’Oréal: digital platforms help boost luxury brand sales in China

Apparel and footwear: smaller categories to drive growth

Apparel and footwear : varied growth in categories

adidas: investing in e-commerce to accelerate Asian sales

Heilan home : successfully changing its traditionalist image

Consumer electronics: undisputed Asian dominance globally

Asian Century across Industries

Consumer electronics: Asian companies grow global muscles

Lenovo: most dynamic in Western countries

Xiaomi: global dominance in wearable electronics

Conclusion

Asian Century: what to focus on

Leverage the power of megatrends to shape your strategy today

Why buy this report?

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Megatrends

Megatrends

Shifting Market Frontiers: Asian Century

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Asia Pacific to take hold of the world’s consumer market growth

Consumers are diverse but usually collective minded and connected

Half of global growth in consumer goods from Asia Pacific

Asian businesses starting to add to global competition

Asia Pacific to drive global luxury goods demand

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Megatrend analysis

“Shifting Market Frontiers” is one of our eight focus megatrends

Asian Century: the key trend in shifting market frontiers

Challenges and opportunities

Socioeconomic Significance of Asian Century

Asian century : key milestones

Asia to become backbone of global economy

Asia’s population growth to decelerate; median age to increase

Asian consumer powered by growing disposable income

China home to 60% of Asia’s top income population by 2030

Asia to outpace global growth in luxury goods

Asian Consumer Types

Asian consumers: who are they?

China: secure traditionalists dominate

Japan: exclusively high dominance of balanced optimists

India: conservative homebodies taking the lead

Indonesia: largest share of impulsive spenders globally

Euromonitor International global consumer types 2017

Asian Century Across Industries

Asia Pacific to drive majority of consumer markets

Packaged food : growth remains high, but competition intensifies

Packaged food: over half of global growth in Asia Pacific

Nutricia : rebranding and attention to distribution lead to success

Frisian flag Indonesia PT: responding to client needs guarantees success

Toly : gaining trust through short-term products

Beauty and personal care: Asia Pacific remains top growth area

Beauty and personal care: customised products to lead growth

AmorePacific: focus on digitisation to increase brand visibility

L’Oréal: digital platforms help boost luxury brand sales in China

Apparel and footwear: smaller categories to drive growth

Apparel and footwear : varied growth in categories

adidas: investing in e-commerce to accelerate Asian sales

Heilan home : successfully changing its traditionalist image

Consumer electronics: undisputed Asian dominance globally

Asian Century across Industries

Consumer electronics: Asian companies grow global muscles

Lenovo: most dynamic in Western countries

Xiaomi: global dominance in wearable electronics

Conclusion

Asian Century: what to focus on

Leverage the power of megatrends to shape your strategy today

Why buy this report?

Want to find out more about this report?

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