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Megatrends
Shifting Market Frontiers: State of Play 2019
Sep 2019
US$570
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About This Report
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The report examines how the Shifting Market Frontiers megatrend has evolved over the last 12 months. It provides analysis on how shifting economic power, technology, and population changes are impacting core Shifting Market Frontier megatrends, and provides analysis of future scenarios and the implications for business.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Key Findings
Shifting economic power remains the core driver of changes
Shifting economic power remains the core driver of changes in the Shifting Market Frontiers megatrend. The often overlooked tipping point of this trend was in 2008, when emerging markets overtook developed countries for the first time in their contribution to world GDP in PPP terms. Shifting economic power is especially evident in Asia, with the region set to become the world’s largest economic region over the next decade, with China leading the way. Africa is another fast-developing region offering good future growth opportunities, as 13 out of the 20 fastest-growing economies by 2030 are expected to be in Africa.
Population change is another key driver of changes, and highly correlates with shifting economic power. Thanks to a rapidly growing population, Asia is forecast to become the largest consumer market. This trend is especially evident in China, as population growth in the country’s mid-size cities drives economic shifts.
Environmental pressures are driving significant changes in global economic structure. Growing demand for natural resources creates a demand and supply mismatch, while at the same time countries are facing an urgent need to move to greener energy to cut pollution. Global warming is also opening up new resources in the Arctic, yet at the same time geopolitical tensions rise.
Want to find out more about this report?
Request more informationTable of Contents
Megatrend analysis at Euromonitor International
Shifting economic power remains the core driver of changes
Re-examining the key trends driving Shifting Market Frontiers
Asian Century has evolved beyond a single megatrend
New emerging frontiers in Asia Pacific
Case study: Starbucks targets Myanmar for ASEAN growth
Evolution of virtual reality megatrend
Case study: L’Oréal uses augmented reality tools in stores
What’s next for Shifting Market Frontiers?
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Megatrends
- Changing Values As a Megatrend Driver | Apr 2018
- Connected Consumers | Aug 2017
- Connected Consumers in Asia Pacific: Mobile-centric Mindset Permeates all Aspects of Life | Jun 2018
- Connected Consumers: “Can do” Versus “Should do” Thinking | Dec 2017
- Connected Consumers: Future Mobility, Home and City | Mar 2018
- Converging Megatrends: Key Strategies to Deploy in this Era of Influencer Marketing | Jan 2020
- Converging Megatrends: Where Experience Meets Sustainability Creates a Sweet Spot | Feb 2020
- Coronavirus Pandemic to Rewrite the Future of Businesses | Jul 2020
- COVID-19 Survey: 2020, A Year in Review | Jan 2021
- Ethical Living | Aug 2017
- Ethical Living in Australia | Jun 2020
- Ethical Living in Western Europe: Advancing to a Circular Economy | Jun 2018
- Ethical Living: Mindful Consumerism | Nov 2017
- Ethical Living: Plastic - Lose It or Re-Use It? | Mar 2018
- Ethical Living: State of Play 2019 | Jun 2019
- Experience More | Aug 2017
- Experience More Across the Customer Journey | Dec 2017
- Experience More in Asia Pacific: How Brands are Delivering an Enhanced Experience | Jun 2018
- Experience More: Digital Toolkit | Mar 2018
- Experience More: In the Moment | Jun 2018
- Experience More: State of Play 2019 | Jun 2019
- From Sustainability to Purpose: Digitalisation Shapes the Future of Business with Purpose | Aug 2020
- From Sustainability to Purpose: New Values Driving Purpose-led Innovation | Jul 2020
- From Sustainability to Purpose: Refocus on the Planet | Mar 2021
- Healthy Living | Aug 2017
- Healthy Living in Australia | Nov 2020
- Healthy Living in Latin America: Evolving Consumer and Business Landscape | Jun 2018
- Healthy Living: Home As Health Hub | Mar 2018
- Healthy Living: The New Face of Healthy Ageing | Dec 2017
- Hometainment: Building the Post-Covid Experiential Home | Feb 2021
- How Ageing Population and Rising Longevity Drive Megatrends | Jan 2020
- Innovation and the “New Core”: What to Expect in 2021 | Mar 2021
- Megatrends in Action 2020: Healthy Living | Dec 2020
- Middle Class Retreat | Aug 2017
- Middle Class Retreat in North America: Where do Opportunities Lie? | Jun 2018
- Middle Class Retreat: Fickle Consumers | Dec 2017
- Middle Class Retreat: State of Play 2019 | Apr 2019
- Middle Class Retreat: Trading Up, Trading Down | Mar 2018
- Population Change as a Megatrend Driver | Feb 2018
- Premiumisation | Aug 2017
- Premiumisation in Asia Pacific: Tracking a New Affluent Class | Jun 2018
- Premiumisation State of Play 2019 | Mar 2019
- Premiumisation: Past, Present and Future | Mar 2018
- Premiumisation: Why Foodservice Matters to Every Industry | Dec 2017
- Shifting Economic Power as a Megatrend Driver | May 2018
- Shifting Market Frontiers | Aug 2017
- Shifting Market Frontiers in China: Mid-sized Cities Boom | Jun 2018
- Shifting Market Frontiers: Africa Rising | Mar 2018
- Shifting Market Frontiers: Asian Century | Dec 2017
- Shopping Reinvented | Aug 2017
- Shopping Reinvented in Latin America: Evolving Expectations and Opportunities | Jun 2018
- Shopping Reinvented: Breathing New Life to Retail in Australia | Jun 2020
- Shopping Reinvented: Empathy and the Key to a Superior Shopper Journey | Dec 2017
- Shopping Reinvented: Mobile App Features that Drive Discovery, Engagement and Sales | Mar 2018
- Shopping Reinvented: State of Play 2019 | Jun 2019
- Technology as a Megatrend Driver | Jan 2018
- The Coronavirus Era: "Hometainment" and the New Experiential Consumer - Countertop Commerce | Aug 2020
- The Coronavirus Era: “Hometainment” and the New Experiential Consumer | Jun 2020
- The Coronavirus Era: “The New Normal” - What is here to Stay? | Jun 2020
- The Coronavirus Era: From Sustainability to Purpose | Jun 2020
- The Coronavirus Era: How Consumers Shop | Sep 2020
- The Coronavirus Era: Innovation and the New Core | Jun 2020
- The Coronavirus Era: Innovation and the New Core - The Rise of the “Work From Home” Consumer | Sep 2020
- The Coronavirus Era: The “New Normal” – Why Nothing Will be Normal | Nov 2020
- The Coronavirus Era: The “New Normal” and Generational Shifts | Nov 2020
- The Coronavirus Era: The Future of Where and How Consumers Shop | Mar 2021
- The Coronavirus Era: Wellness Redefined | Jun 2020
- The Coronavirus Era: Where and How Consumers Shop | Jun 2020
- The Coronavirus Era: Where Consumers Shop | Sep 2020
- The Future of the Middle Class | Feb 2020
- The Impact of Coronavirus on Megatrends | Jun 2020
- Understanding the Five Drivers Shaping Megatrends | Jan 2019
- Wellness Redefined: Back to Basics and Reassessing Value | Aug 2020
- Wellness Redefined: Exploring the Case for Emotional Wellbeing | Oct 2020
- Wellness Redefined: Fostering Wellbeing Through Digitalisation and Technology | Feb 2021
Complete Catalogue
Megatrends
- Changing Values As a Megatrend Driver | Apr 2018
- Connected Consumers | Aug 2017
- Connected Consumers in Asia Pacific: Mobile-centric Mindset Permeates all Aspects of Life | Jun 2018
- Connected Consumers: “Can do” Versus “Should do” Thinking | Dec 2017
- Connected Consumers: Future Mobility, Home and City | Mar 2018
- Converging Megatrends: Key Strategies to Deploy in this Era of Influencer Marketing | Jan 2020
- Converging Megatrends: Where Experience Meets Sustainability Creates a Sweet Spot | Feb 2020
- Coronavirus Pandemic to Rewrite the Future of Businesses | Jul 2020
- COVID-19 Survey: 2020, A Year in Review | Jan 2021
- Ethical Living | Aug 2017
- Ethical Living in Australia | Jun 2020
- Ethical Living in Western Europe: Advancing to a Circular Economy | Jun 2018
- Ethical Living: Mindful Consumerism | Nov 2017
- Ethical Living: Plastic - Lose It or Re-Use It? | Mar 2018
- Ethical Living: State of Play 2019 | Jun 2019
- Experience More | Aug 2017
- Experience More Across the Customer Journey | Dec 2017
- Experience More in Asia Pacific: How Brands are Delivering an Enhanced Experience | Jun 2018
- Experience More: Digital Toolkit | Mar 2018
- Experience More: In the Moment | Jun 2018
- Experience More: State of Play 2019 | Jun 2019
- From Sustainability to Purpose: Digitalisation Shapes the Future of Business with Purpose | Aug 2020
- From Sustainability to Purpose: New Values Driving Purpose-led Innovation | Jul 2020
- From Sustainability to Purpose: Refocus on the Planet | Mar 2021
- Healthy Living | Aug 2017
- Healthy Living in Australia | Nov 2020
- Healthy Living in Latin America: Evolving Consumer and Business Landscape | Jun 2018
- Healthy Living: Home As Health Hub | Mar 2018
- Healthy Living: The New Face of Healthy Ageing | Dec 2017
- Hometainment: Building the Post-Covid Experiential Home | Feb 2021
- How Ageing Population and Rising Longevity Drive Megatrends | Jan 2020
- Innovation and the “New Core”: What to Expect in 2021 | Mar 2021
- Megatrends in Action 2020: Healthy Living | Dec 2020
- Middle Class Retreat | Aug 2017
- Middle Class Retreat in North America: Where do Opportunities Lie? | Jun 2018
- Middle Class Retreat: Fickle Consumers | Dec 2017
- Middle Class Retreat: State of Play 2019 | Apr 2019
- Middle Class Retreat: Trading Up, Trading Down | Mar 2018
- Population Change as a Megatrend Driver | Feb 2018
- Premiumisation | Aug 2017
- Premiumisation in Asia Pacific: Tracking a New Affluent Class | Jun 2018
- Premiumisation State of Play 2019 | Mar 2019
- Premiumisation: Past, Present and Future | Mar 2018
- Premiumisation: Why Foodservice Matters to Every Industry | Dec 2017
- Shifting Economic Power as a Megatrend Driver | May 2018
- Shifting Market Frontiers | Aug 2017
- Shifting Market Frontiers in China: Mid-sized Cities Boom | Jun 2018
- Shifting Market Frontiers: Africa Rising | Mar 2018
- Shifting Market Frontiers: Asian Century | Dec 2017
- Shopping Reinvented | Aug 2017
- Shopping Reinvented in Latin America: Evolving Expectations and Opportunities | Jun 2018
- Shopping Reinvented: Breathing New Life to Retail in Australia | Jun 2020
- Shopping Reinvented: Empathy and the Key to a Superior Shopper Journey | Dec 2017
- Shopping Reinvented: Mobile App Features that Drive Discovery, Engagement and Sales | Mar 2018
- Shopping Reinvented: State of Play 2019 | Jun 2019
- Technology as a Megatrend Driver | Jan 2018
- The Coronavirus Era: "Hometainment" and the New Experiential Consumer - Countertop Commerce | Aug 2020
- The Coronavirus Era: “Hometainment” and the New Experiential Consumer | Jun 2020
- The Coronavirus Era: “The New Normal” - What is here to Stay? | Jun 2020
- The Coronavirus Era: From Sustainability to Purpose | Jun 2020
- The Coronavirus Era: How Consumers Shop | Sep 2020
- The Coronavirus Era: Innovation and the New Core | Jun 2020
- The Coronavirus Era: Innovation and the New Core - The Rise of the “Work From Home” Consumer | Sep 2020
- The Coronavirus Era: The “New Normal” – Why Nothing Will be Normal | Nov 2020
- The Coronavirus Era: The “New Normal” and Generational Shifts | Nov 2020
- The Coronavirus Era: The Future of Where and How Consumers Shop | Mar 2021
- The Coronavirus Era: Wellness Redefined | Jun 2020
- The Coronavirus Era: Where and How Consumers Shop | Jun 2020
- The Coronavirus Era: Where Consumers Shop | Sep 2020
- The Future of the Middle Class | Feb 2020
- The Impact of Coronavirus on Megatrends | Jun 2020
- Understanding the Five Drivers Shaping Megatrends | Jan 2019
- Wellness Redefined: Back to Basics and Reassessing Value | Aug 2020
- Wellness Redefined: Exploring the Case for Emotional Wellbeing | Oct 2020
- Wellness Redefined: Fostering Wellbeing Through Digitalisation and Technology | Feb 2021