Shinsegae Co Ltd in Retailing

Company Profile

About This Report

Jan 2011

Euromonitor International investigates the South Korean conglomerate, Shinsegae, to assess its retail operations in the global market. From Shinsegae's long-standing operations in grocery and department stores channels, to its expected move into mobile and TV retailing, this report covers current and future channel activity. Although focused on South Korea, the profile also offers insights on Shinsegae's success in China and provides analysis on which markets the company could move into next.

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Shinsegae Co Ltd in Retailing

Euromonitor International's report on Shinsegae Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Shinsegae Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Shinsegae Co Ltd.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Shinsegae Co Ltd provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope

Strategic Evaluation

Key company facts
SWOT – Shinsegae Co Ltd
Key strategic objectives and challenges

Competitive Positioning

Rollercoaster ride for Shinsegae as recession hits sales
'Dream' of becoming top 10 global retailer slowly fading

Geographic Opportunities

Store-based growth for China, non-store for South Korea
Shinsegae looking to increase investment in China
2008/2009 recession hits Shinsegae's South Korean results
Retail growth in China slowing but still phenomenal
Future market opportunities abound in Asia Pacific

Channel Opportunities

Shinsegae reliant on strong hypermarkets division
Poll position in doubt as competitors catch up
Shinsegae could overtake Hyundai to claim second position
Mixed fortunes await department store operators
Shinsegae still lagging behind competitors' internet sales
China – opportunity for Shinsegae in internet retailing?

Brand and Private Label Strategy

Shinsegae – a retail fascia for high-end products
E-Mart – Shinsegae's 'discount' retail line
Private label lines essential to Shinsegae's success
Private label hierarchy – Shinsegae Co Ltd

Operations

Manufacturing sites and buying strategy

Recommendations

Key recommendations