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Company Profile
Shiseido Co Ltd in Beauty and Personal Care
41 pages, Jun 2017
US$570
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Japanese beauty and personal care company Shiseido Co Ltd ranked ninth globally in 2016. The company is undergoing a strategic overhaul to rebuild current businesses in Japan and China, and grow sales internationally. Key focuses abroad include nurturing the Shiseido brand to become a global leader and reinventing bareMinerals. Domestically, Shiseido is working to rebrand its personal care business. Shiseido is intensifying its focus on innovation through R&D, as well as investing in digital.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Download the full company profile: L'Oréal Company Profile - SWOT Analysis
Download the full company profile: Coca-Cola Company Profile - SWOT Analysis
Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis
Euromonitor International's report on Shiseido Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.
Company and market share data provide a detailed look at the financial position of Shiseido Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Shiseido Co Ltd.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Shiseido Co Ltd provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.Want to find out more about this report?
Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Key company facts
Financial analysis: Q1 2017
Vision 2020 Phase 1: Progress
SWOT: Shiseido Co Ltd
Strategic objectives and challenges
Competitive Positioning
Shiseido outpaces the industry
Change at the top shifts competitive threat
Market Assessment
Shiseido still lacking presence in growth hot spots
Developing premium and functional positions, cutting mass ones
East Asia base is key competitive advantage
Focus on a market-specific approach
Geographic and Category Opportunities
Borderless marketing will continue to strengthen Japan
Tourism and Olympics to bolster domestic market
China’s growth could hinge on stable global economy
Middle East’s prospects plummet as the Americas shine
Premium portfolio an obstacle for promotion-conscious Latin America
Leveraging Brazil’s mobile-first millennials
India remains promising in premium colour cosmetics
Mass position in skin care a risk for Shiseido
Shiseido responds to the wellness trend
Fragrances reshuffle maintains fashion focus
Fragrance competition shifts for Shiseido
Facial make-up offers scope for function
Hair loss treatments to help solve a problem like Japan?
Brand Strategy
Shiseido brand remains at heart of global strategy
Taking Shiseido global with a targeted approach
A millennial makeover: Playlist
Reigniting bareMinerals brand
Dolce & Gabbana offsets most of Jean Paul Gaultier losses
Plugging the Dolce & Gabbana gaps
Operations
Operational increase will support geographic expansion
Recommendations
Vision 2020 set to determine short-term growth
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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- Procter & Gamble Co, The in Beauty and Personal Care | Aug 2018
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Complete Catalogue
Company Reports
- Alberto-Culver in Beauty and Personal Care | Dec 2010
- Amway Corp in Beauty and Personal Care | Jul 2017
- Avon Products Inc in Beauty and Personal Care | Jan 2018
- Beiersdorf AG in Beauty and Personal Care | Aug 2018
- Chanel SA in Beauty and Personal Care | Aug 2015
- Church & Dwight Co Inc in Beauty and Personal Care | Aug 2013
- Clarins SA in Beauty and Personal Care | Oct 2015
- Colgate-Palmolive Co in Beauty and Personal Care | Oct 2018
- Coty Inc in Beauty and Personal Care | Sep 2018
- Elizabeth Arden Inc in Beauty and Personal Care | Sep 2015
- Estée Lauder Cos Inc in Beauty and Personal Care | Sep 2018
- GlaxosmithKline Plc in Beauty and Personal Care | Aug 2015
- Henkel AG & Co KGaA in Beauty and Personal Care | Jun 2017
- Johnson & Johnson Inc in Beauty and Personal Care | Jul 2017
- Kalina Concern OAO in Cosmetics & Toiletries | Dec 2009
- Kao Corp in Beauty and Personal Care | Oct 2018
- L'Occitane International SA in Beauty and Personal Care | Dec 2015
- L'Oréal Groupe in Beauty and Personal Care | Aug 2016
- L’Oréal Group in Beauty and Personal Care | Jun 2017
- L’OréalGroupe in Beauty and Personal Care | Nov 2018
- Lion Corp in Beauty and Personal Care | Sep 2013
- LVMH Moët Hennessy Louis Vuitton SA in Beauty and Personal Care | Oct 2016
- Mary Kay Inc in Beauty and Personal Care | Jan 2018
- Natura Cosméticos SA In Beauty And Personal Care | Dec 2017
- Natura&Co in Beauty and Personal Care | Nov 2018
- Nu Skin Enterprises Inc in Beauty and Personal Care | Jul 2016
- Oriflame Cosmetics SA in Beauty and Personal Care | Jul 2016
- Procter & Gamble Co, The in Beauty and Personal Care | Aug 2018
- Puig SL in Beauty and Personal Care | Aug 2015
- PZ Cussons Plc in Beauty and Personal Care | Sep 2013
- Revlon Inc in Beauty and Personal Care | Jun 2017
- Sara Lee Corp in Cosmetics and Toiletries | Nov 2009
- Unilever Group in Beauty and Personal Care | Nov 2018
- Yves Rocher Sa in Beauty and Personal Care | Jul 2015