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Company Profile

Shiseido Co Ltd in Beauty and Personal Care

58 pages, Jan 2019

US$570

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Japanese beauty giant Shiseido Co Ltd ranked ninth globally in 2017. The company is undergoing a Vision 2020 strategic overhaul, rebuilding its business structure and growing sales beyond Japan. Accelerating the growth momentum via “Prestige First” strategy and cross-border digital marketing, reinventing the brand positioning of bareMinerals and Dolce & Gabbana in the Americas and EMEA, and identifying advanced skin solutions via R&D and M&A are key focuses for Shiseido to become a global leader

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Samples

Sample Company Profile Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Download the full company profile: L'Oréal Company Profile - SWOT Analysis

Download the full company profile: Coca-Cola Company Profile - SWOT Analysis

Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis

Euromonitor International's report on Shiseido Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Shiseido Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Shiseido Co Ltd.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of Shiseido Co Ltd provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope

Strategic Evaluation

Key findings

Companies at a glance

Global footprint

Key company facts

Vision 2020: e ntering phase 2 after successful phase 1

SWOT: Shiseido Co Ltd

Strategic objectives and challenges

Competitive Positioning

Shiseido outperforms the global industry

Change at the top shifts competitive threat

Premium categories sustain strong global positions

Global company presence is consolidated by Shiseido brand

Beauty and Personal Care Review

Shiseido still lacks presence in hot emerging markets

Premiumisation in brand portfolio and product functions

East Asia remains key; geographic expansion continues

Focus on a market-specific approach

Cross-border marketing towards travellers will boost Japan sales

Tourism and Olympics to bolster domestic market

Growth in China is subject to global economy and politics

Mass hurdle in MEA and LAM ; promising premium in NAM and WE

Leveraging Brazil’s mobile-first millennials

India remains promising in premium colour cosmetics

Shift from mass to premium is key to long-term growth in Asia

Shiseido responds to the wellness trend

Fashion-focus fragrances portfolio strengthens premium position

Fragrance competition shifts for Shiseido

Plugging the Dolce & Gabbana gaps

Facial make-up offers scope for function

Hair loss treatments to revive the stagnant hair care sector

Brand Strategy

Shiseido brand remains at heart of global strategy

Taking Shiseido global with a targeted approach

A millennial makeover: playlist

Reigniting bareMinerals brand

Dolce & Gabbana offsets most of Jean Paul Gaultier losses

Consumer perceptions of top Shiseido brands

Prospects

Growth exposure: China and US key to future success

Colour cosmetics solid in EMEA fragrances strong in Latin America

Key findings

Appendix: Beauty Survey

Overview of Beauty survey

Overview of Beauty Survey: product and brand coverage

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Company Profile

Shiseido Co Ltd in Beauty and Personal Care

New Report Guarantee

About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

Download the full company profile: L'Oréal Company Profile - SWOT Analysis

Download the full company profile: Coca-Cola Company Profile - SWOT Analysis

Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis

This report examines:

Want to find out more about this report?

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key findings

Companies at a glance

Global footprint

Key company facts

Vision 2020: e ntering phase 2 after successful phase 1

SWOT: Shiseido Co Ltd

Strategic objectives and challenges

Competitive Positioning

Shiseido outperforms the global industry

Change at the top shifts competitive threat

Premium categories sustain strong global positions

Global company presence is consolidated by Shiseido brand

Beauty and Personal Care Review

Shiseido still lacks presence in hot emerging markets

Premiumisation in brand portfolio and product functions

East Asia remains key; geographic expansion continues

Focus on a market-specific approach

Cross-border marketing towards travellers will boost Japan sales

Tourism and Olympics to bolster domestic market

Growth in China is subject to global economy and politics

Mass hurdle in MEA and LAM ; promising premium in NAM and WE

Leveraging Brazil’s mobile-first millennials

India remains promising in premium colour cosmetics

Shift from mass to premium is key to long-term growth in Asia

Shiseido responds to the wellness trend

Fashion-focus fragrances portfolio strengthens premium position

Fragrance competition shifts for Shiseido

Plugging the Dolce & Gabbana gaps

Facial make-up offers scope for function

Hair loss treatments to revive the stagnant hair care sector

Brand Strategy

Shiseido brand remains at heart of global strategy

Taking Shiseido global with a targeted approach

A millennial makeover: playlist

Reigniting bareMinerals brand

Dolce & Gabbana offsets most of Jean Paul Gaultier losses

Consumer perceptions of top Shiseido brands

Prospects

Growth exposure: China and US key to future success

Colour cosmetics solid in EMEA fragrances strong in Latin America

Key findings

Appendix: Beauty Survey

Overview of Beauty survey

Overview of Beauty Survey: product and brand coverage

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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