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Shiseido Co Ltd in Beauty and Personal Care

September 2019

Shiseido Co Ltd is accelerating its growth activities by collaborating with Asian retailers for big data-based product developments and nurturing premium brands in Europe. The company’s current geographic diversification to the Americas and Europe is a smart move, as competition in China is intensifying and unexpected political issues and regulation changes in Asia Pacific draw uncertain outlook.

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Euromonitor International's report on Shiseido Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Shiseido Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Shiseido Co Ltd.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Shiseido Co Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report



Executive summary

State of Play

Top companies at a glance
Shiseido Co Ltd’s global footprint
Company overview
Growth decomposition
Asia Pacific: strong push for new product launches
Americas, Europe and the Middle East: Long-term brand nurturing
Consumer perceptions of top Shiseido brands

Exposure to Future Growth

Facial care in China is projected to boost Shiseido’s sales
Top 10 companies are expected to remain top of the rankings

Competitive Positioning

Business expansion via aggressive M&As is in full play
Competitor overlap
Key categories and markets
Geographic expansion beyond Asia Pacific key to minimising risk exposure
Shiseido continues to be the anchor brand of the company
Nurturing premium brands in international markets
Maximising Dolce & Gabbana potential in Western Europe

Skin Care

Skin care offers strong growth opportunities for Shiseido
Heavy R&D investments to strengthen Shiseido’s facial care expertise
Optune: internet of things (IoT) skin care subscription service
Communicating Ja panese B eauty to the world, beyond the fad

Colour Cosmetics

Mass colour cosmetics see slow sales due to local competition in Asia Pacific
Facial make-up leads sales but further penetration in Europe is needed
Pursuit of medicated, quasi-drug facial make-up
Reigniting BareMinerals as hypoallergenic colour cosmetics

Key Findings

Executive summary


Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Appendix: Beauty Survey

Overview of Beauty Survey: product and brand coverage
Overview of Beauty Survey

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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