Shopping Reinvented: Mobile App Features that Drive Discovery, Engagement and Sales

Megatrends

About This Report

Mar 2018

Mobile serves as the most relevant instrument to reach consumers. Digital engagement, and the ecosystems designed to support it, are mission critical in providing a universal method for engaging consumers. This report focuses on shopping apps and how to position to ensure they occupy premium territory on consumer devices.

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Shopping Reinvented: Mobile App Features that Drive Discovery, Engagement and Sales

Mobile serves as the most relevant instrument to reach consumers.  Digital engagement, and the ecosystems designed to support it, are mission critical in providing a universal method for engaging consumers.  This report focuses on shopping apps and how to position to ensure they occupy premium territory on consumer devices.

Introduction

Megatrend analysis at Euromonitor International
Megatrend framework
Shopping Reinvented is one of our eight focus megatrends
Key findings
Opportunities and challenges

Why Mobile Apps are Important

Why read this report?
Mobile app features that are needed
How to prioritise mobile app development strategy

App Features in Action

App feature: search
App feature: payments
App feature: content
App feature: curation
App feature: customer service
App feature: delivery
App feature: loyalty/rewards
App feature: gaming/challenges
App feature: location
App feature: personalisation
App feature: visualisation
App feature: omnichannel

Conclusion

Apps essential to unlocking the potential of m-commerce
Key takeaways