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Megatrends
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About This Report
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How we buy goods and services is constantly in flux as economic and technological realities evolve. Today’s consumers shop across multiple platforms and merchants must be prepared to engage anytime and anywhere. The ideal customer journey weaves a brand into the entire experience, providing value before, during and after the purchase. This report provides a framework for understanding Shopping Reinvented and highlights successful strategies across a range of industries, countries and companies.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
VALUE THROUGHOUT THE SHOPPER JOURNEY
Economic and technological shifts have rewritten the shopper journey. Consumers increasingly expect to extract value from the brand not only from the transaction, but before and after their purchase. Companies that are providing shoppers with this value are changing expectations and creating new norms.
SHOPPER EXPERIENCE DEFINES VALUE, COMPETITION DEFINES COST
While many shop according to what their wallet allows, there are an increasing number of ways to provide value beyond price. Tapping into this via execution of the new Shopping Reinvented trends is a good way for brands and merchants alike to differentiate themselves.
THE PHYSICAL SHOP AS AN ENGAGEMENT CENTRE
The store-based philosophy of “stack it high and watch it fly” is no longer enough to drive sales. Stores can no longer be treated like self-service warehouses. Instead they must be thought of as engagement centres that help brands sell shoppers on how they fit into their current lifestyle.
SHOPPING IS CONSTANTLY IN A STATE OF REINVENTION
The retailing environment is constantly in flux. In the information age, technology has accelerated the rate at which preferences are communicated, allowing for more constant change and realignment with what is popular at any given time.
REINVENTION IS A GRADUAL PROCESS
For merchants, executing reinvention alongside shoppers is extremely difficult. Those involved in this transition need not tackle every trend at once. Change happens over time, which means companies need only embrace and deliver on a sub-trend or two at first. It is best to execute properly in one area and move to another, as an inferior implementation may ultimately harm the brand.
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More About the Megatrends Series
Our new Megatrends report series highlights the eight most influential megatrends to watch for both 2017. Euromonitor International’s global research teams continually monitor the consumer, industry and economic trends shaping world markets.
Our expertise, combined the latest techniques in re-examining the tens of millions of data points in our Passport database, allows us to be uniquely positioned to provide a holistic approach to common drivers that have the power to transform and disrupt entire categories in the next five years.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
This industry report originates from Passport, for more information click here.
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Request more informationTable of Contents
Introduction
Megatrend analysis at Euromonitor International
Megatrend framework
Shopping Reinvented is one of our eight focus megatrends
Shopping Reinvented: Key findings
How has shopping changed?
Challenges and opportunities
What is Driving the Trend?
Five core drivers are shaping Shopping Reinvented
Shifting economic power: Changing purchasing power globally
Population change : R ural vs. urban shopping to see greater differences
Technology: Completely re-shaping how we shop
WHAT IS DRIVING THE TREND?
Environmental shifts and pressures: Challenging the need to own
Changing values: Buying time
Shopping Reinvented in Action
Shopping Reinvented spans all phases of the shopper journey
Pre-purchase : Key trends
Experiential shopping: Elevating engagement
As online s ales grow, retailers rethink the in-store experience
Tesla Galleries: Pushing the frontiers of direct-to-consumer sales
Vroom: Enhancing the online experience through virtual reality
Instant gratification: The power of now
Facebook Messenger Bot: Kayak’s instant Q&A
Pointy: Find things locally online before you shop in-store
Personalisation: Targeted marketing and curation through big data
Nutrigenomics in real time: Campbell’s personalised meal kit
Yandex.Market : Personalised shopping through users’ photos
Purchase : Key trends
Blended store formats and alternate models: New ways to buy
Sport c hek : Proactive development of hyperconnected stores
Megane SUPER and Line: Optical sales through unusual models
Value for money: Searching for value for a good reason
Discounters undercut the competition
Edeka : Expanding your value proposition beyond price point
Seamless checkout: Selling convenience
Braintree: Making the payment process disappear on mobile
Apple Pay: Offering seamless checkout across payer locations
Post-purchase : Key trends
The last mile reimagined: Delivery from anytime to anywhere
Grocery snapshot: Delivery model mix
DeNa : The power of retailer and supplier last mile partnerships
ICA, Postnord , Glue (ICA Infridge ): Enhanced placement
Omnichannel engagement: Connecting each phase of the journey
Starbucks: Going digital to initiate brand engagement in China
Starbucks: Rewards programme keeps customers engaged
Customer service in an omnichannel world
Chewy.com: Disruption with online customer service
Chewy: Dedicated to pre-purchase customer service
Chewy: Going above and beyond after the purchase
Shopping Reinvented: Key market learnings
CONCLUSION
Shopping Reinvented in brief
conclusion
Shopping reinvented: What to focus on
Conclusion
Leverage the power of megatrends to shape your strategy today
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Megatrends
- Changing Values As a Megatrend Driver | Apr 2018
- Connected Consumers | Aug 2017
- Connected Consumers in Asia Pacific: Mobile-centric Mindset Permeates all Aspects of Life | Jun 2018
- Connected Consumers: “Can do” Versus “Should do” Thinking | Dec 2017
- Connected Consumers: Future Mobility, Home and City | Mar 2018
- Ethical Living | Aug 2017
- Ethical Living in Western Europe: Advancing to a Circular Economy | Jun 2018
- Ethical Living: Mindful Consumerism | Nov 2017
- Ethical Living: Plastic - Lose It or Re-Use It? | Mar 2018
- Experience More | Aug 2017
- Experience More Across the Customer Journey | Dec 2017
- Experience More in Asia Pacific: How Brands are Delivering an Enhanced Experience | Jun 2018
- Experience More: Digital Toolkit | Mar 2018
- Experience More: In the Moment | Jun 2018
- Healthy Living | Aug 2017
- Healthy Living in Latin America: Evolving Consumer and Business Landscape | Jun 2018
- Healthy Living: Home As Health Hub | Mar 2018
- Healthy Living: The New Face of Healthy Ageing | Dec 2017
- Middle Class Retreat | Aug 2017
- Middle Class Retreat in North America: Where do Opportunities Lie? | Jun 2018
- Middle Class Retreat: Fickle Consumers | Dec 2017
- Middle Class Retreat: Trading Up, Trading Down | Mar 2018
- Population Change as a Megatrend Driver | Feb 2018
- Premiumisation | Aug 2017
- Premiumisation in Asia Pacific: Tracking a New Affluent Class | Jun 2018
- Premiumisation: Past, Present and Future | Mar 2018
- Premiumisation: Why Foodservice Matters to Every Industry | Dec 2017
- Shifting Economic Power as a Megatrend Driver | May 2018
- Shifting Market Frontiers | Aug 2017
- Shifting Market Frontiers in China: Mid-sized Cities Boom | Jun 2018
- Shifting Market Frontiers: Africa Rising | Mar 2018
- Shifting Market Frontiers: Asian Century | Dec 2017
- Shopping Reinvented in Latin America: Evolving Expectations and Opportunities | Jun 2018
- Shopping Reinvented: Empathy and the Key to a Superior Shopper Journey | Dec 2017
- Shopping Reinvented: Mobile App Features that Drive Discovery, Engagement and Sales | Mar 2018
- Technology as a Megatrend Driver | Jan 2018
- Understanding the Five Drivers Shaping Megatrends | Jan 2019
Complete Catalogue
Megatrends
- Changing Values As a Megatrend Driver | Apr 2018
- Connected Consumers | Aug 2017
- Connected Consumers in Asia Pacific: Mobile-centric Mindset Permeates all Aspects of Life | Jun 2018
- Connected Consumers: “Can do” Versus “Should do” Thinking | Dec 2017
- Connected Consumers: Future Mobility, Home and City | Mar 2018
- Ethical Living | Aug 2017
- Ethical Living in Western Europe: Advancing to a Circular Economy | Jun 2018
- Ethical Living: Mindful Consumerism | Nov 2017
- Ethical Living: Plastic - Lose It or Re-Use It? | Mar 2018
- Experience More | Aug 2017
- Experience More Across the Customer Journey | Dec 2017
- Experience More in Asia Pacific: How Brands are Delivering an Enhanced Experience | Jun 2018
- Experience More: Digital Toolkit | Mar 2018
- Experience More: In the Moment | Jun 2018
- Healthy Living | Aug 2017
- Healthy Living in Latin America: Evolving Consumer and Business Landscape | Jun 2018
- Healthy Living: Home As Health Hub | Mar 2018
- Healthy Living: The New Face of Healthy Ageing | Dec 2017
- Middle Class Retreat | Aug 2017
- Middle Class Retreat in North America: Where do Opportunities Lie? | Jun 2018
- Middle Class Retreat: Fickle Consumers | Dec 2017
- Middle Class Retreat: Trading Up, Trading Down | Mar 2018
- Population Change as a Megatrend Driver | Feb 2018
- Premiumisation | Aug 2017
- Premiumisation in Asia Pacific: Tracking a New Affluent Class | Jun 2018
- Premiumisation: Past, Present and Future | Mar 2018
- Premiumisation: Why Foodservice Matters to Every Industry | Dec 2017
- Shifting Economic Power as a Megatrend Driver | May 2018
- Shifting Market Frontiers | Aug 2017
- Shifting Market Frontiers in China: Mid-sized Cities Boom | Jun 2018
- Shifting Market Frontiers: Africa Rising | Mar 2018
- Shifting Market Frontiers: Asian Century | Dec 2017
- Shopping Reinvented in Latin America: Evolving Expectations and Opportunities | Jun 2018
- Shopping Reinvented: Empathy and the Key to a Superior Shopper Journey | Dec 2017
- Shopping Reinvented: Mobile App Features that Drive Discovery, Engagement and Sales | Mar 2018
- Technology as a Megatrend Driver | Jan 2018
- Understanding the Five Drivers Shaping Megatrends | Jan 2019