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Strategy Briefing
Sin Tax in Food and Beverages - Strategies, Outcomes and Learnings
46 pages, Dec 2016
US$1,325Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
As prevalence of obesity and diet-related disease is rising, public awareness of unhealthy food and drinks follows suit. Public health bodies are desperate to find solutions, and one of the possible remedies are sin taxes, typically associated with alcohol or tobacco. In 2016, the WHO has recommended a minimum 20% excise tax on all sugar sweetened beverages. Although a global perspective on nutrition and health is necessary, sugar in soft drinks is currently the most heavily targeted of all.
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Overview
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
2017 and 2018 will see further implementation of food and drink sin taxes
Out of 19 countries that currently implement sin taxes on food or drinks, 13 had only introduced them in the past decade; however an increasing number of countries are committed to do the same in the next 1-2 years. Along with the recent WHO recommendation on sugar tax, all planned food/drink sin taxes will target sugary soft drinks with the aim of reducing sugar consumption by up to 20%.
Soft drinks taxes are an effective revenue generator
Among EU countries, soft drinks tax revenue ranged from €89 million to €312 million a year on average. Taxation of soft drinks sweetened with sugar and, as well as, those with high intensity sweeteners is weaker at reducing consumption, but generates higher revenue per capita.
Sin taxes are not effective at reducing consumption of taxed items in the long term
Further insight into sin taxes in eight countries showed that in the majority of cases the tax only induced a temporary dip in sales of the taxed items. Preliminary findings show that the higher the tax, the longer its effect on sales.
100% juice consistently omitted from tax legislation
Despite growing recommendations from public health bodies to include 100% fruit juice in soft drinks taxation, only one country is considering this in its future legislation. According to Euromonitor’s Passport Nutrition data, if 100% juice was taxed in the same way as sugary soft drinks in the UK, this would generate some £267 million a year in tax revenue.
29 countries that currently do not have a sugar tax in place significantly exceed their sugar intake
One in five of the researched countries by Passport Nutrition consume more than 40% of daily calories from fat, and an astonishing 63% of researched countries consume more that 20% of their daily calories from total sugar. These could be the best potential targets for the next sugar and fat taxes.
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Introduction
Scope
Objectives of global b riefing
What is Passport Nutrition?
Passport Nutrition research methodology
Key findings
Justifying Sin Taxes
Sin taxes could be the answer to some of today’s biggest killers
Food/drink tax: What influences its success?
Food tax scenarios: W hich way can it go?
Sugar is on the bad side of the sin tax barrel
Fat is comfortably hiding behind the health requirement curtain
Public health bodies around the world urge for sugar taxes
The Current State of Play
Food/drink sin tax is a new concept to most of the world
Food/drink sin tax: Past , current and future (1)
Food/drink sin tax: Past, current and future (2)
Food/drink sin tax: Past, current and future (3)
Food/drink sin tax: Past, current and future (4)
Food/drink sin tax: Past, current and future (5)
Food/drink sin tax globally
Food taxes struggled to succeed in the past
Learnings and the Future of Sin Taxes
Food/drink sin tax success stories
France: Good for revenue generation, not for fighting consumption
Finland: Better at promoting health, worse at producing revenue
Finland: Higher tax equals longer effect
Finland: Tax on confectionery and ice cream not as successful
Belgium: The soft drinks tax paradox
Belgium: Private label brands generate significant revenues
Sin tax benefits in M exico and Chile: Only temporary
Good price elasticity in soft drinks creates opportunities elsewhere
Berkeley, California: A sugar tax success story
UK: Similar tax rate to Berkeley could generate huge revenue
How Danish “fat tax” benefited retailers in neighbouring Germany
Juice: It is the next in line for sin tax?
Sin tax: Difficult to please everyone
Sin taxes on food and drinks; why it may be a lose-lose situation
What makes sin taxes work?
Recommendations
Food/drink sin tax: W hich countries are the right target? (1)
Food/drink sin tax: W hich countries are the right target? (2)
Food/drink sin tax: What works?
Planning for food/drink sin taxes
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.