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Company Profile

Singapore Airlines in Travel

34 pages, Sep 2017

US$570

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Singapore Airlines Group (SIA) has had a challenging year, amidst intensifying competition from GCC and Chinese airlines, and low-cost carriers in the Asia Pacific region. Despite new partnerships and ultra-long-haul route expansions in the US and Europe, revenues slumped in 2017. Tigerair and Scoot merged in 2017 to operate as one low-cost carrier under the Scoot brand, which may help sustain growth through its regional and international expansion strategy.

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Samples

Sample Company Profile Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Download the full company profile: L'Oréal Company Profile - SWOT Analysis

Download the full company profile: Coca-Cola Company Profile - SWOT Analysis

Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis

Euromonitor International's report on Singapore Airlines Ltd (SIA) delivers a detailed strategic analysis of the company's business, examining its performance in the Travel market and the global economy.

Company and market share data provide a detailed look at the financial position of Singapore Airlines Ltd (SIA), while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Singapore Airlines Ltd (SIA).

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of Singapore Airlines Ltd (SIA) provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Travel research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope

Strategic Evaluation

Key company facts

Brand portfolio

From Vistara to Air India with TATA (1)

From Vistara to Air India with TATA (2)

Vistara Strategy

Subsidiary performances

Financial assessment

SWOT: Managing a challenging portfolio amidst rising competition

Key strategic objectives and challenges

Competitive Positioning

Feeling the pinch of competition and markets

Global ranking

Regional performance

Geographic and Category Opportunities

Singapore Airlines major route expansions

SilkAir major route expansions

Scoot major route expansions

Key new partnership with Deutsche-Lufthansa

Cathay Pacific versus Singapore Airlines

Krisflyer new developments help expand customer base

Krisflyer Market Segments

Brand Strategy

Brand strategy at a glance: Strongly diversified strategies

Brand strategy at a glance: NokScoot and Vistara expanding

Social media: Not really there yet

Tactical and brand focused campaigns in 2016 and 2017

Operations

Ancillary revenues: Krisshop still main source of additional income

Fleet expansion strategy

Recommendations

Long haul needs better planning, and social media needs upgrades

Why buy this report?

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Megatrends

Company Profile

Singapore Airlines in Travel

New Report Guarantee

About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

Download the full company profile: L'Oréal Company Profile - SWOT Analysis

Download the full company profile: Coca-Cola Company Profile - SWOT Analysis

Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis

This report examines:

Want to find out more about this report?

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Brand portfolio

From Vistara to Air India with TATA (1)

From Vistara to Air India with TATA (2)

Vistara Strategy

Subsidiary performances

Financial assessment

SWOT: Managing a challenging portfolio amidst rising competition

Key strategic objectives and challenges

Competitive Positioning

Feeling the pinch of competition and markets

Global ranking

Regional performance

Geographic and Category Opportunities

Singapore Airlines major route expansions

SilkAir major route expansions

Scoot major route expansions

Key new partnership with Deutsche-Lufthansa

Cathay Pacific versus Singapore Airlines

Krisflyer new developments help expand customer base

Krisflyer Market Segments

Brand Strategy

Brand strategy at a glance: Strongly diversified strategies

Brand strategy at a glance: NokScoot and Vistara expanding

Social media: Not really there yet

Tactical and brand focused campaigns in 2016 and 2017

Operations

Ancillary revenues: Krisshop still main source of additional income

Fleet expansion strategy

Recommendations

Long haul needs better planning, and social media needs upgrades

Why buy this report?

Want to find out more about this report?

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