Singapore Airlines Group (SIA) has had a challenging year, amidst intensifying competition from GCC and Chinese airlines, and low-cost carriers in the Asia Pacific region. Despite new partnerships and ultra-long-haul route expansions in the US and Europe, revenues slumped in 2017. Tigerair and Scoot merged in 2017 to operate as one low-cost carrier under the Scoot brand, which may help sustain growth through its regional and international expansion strategy.
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Euromonitor International's report on Singapore Airlines Ltd (SIA) delivers a detailed strategic analysis of the company's business, examining its performance in the Travel market and the global economy. Company and market share data provide a detailed look at the financial position of Singapore Airlines Ltd (SIA), while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Singapore Airlines Ltd (SIA).
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