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Company Profile
Singapore Airlines (SIA) in Travel
Jan 2017
US$570Added to Cart
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Singapore Airlines has had two consecutive years of soaring profits, thanks to the declining price of oil. Growth has also been fuelled by the success of subsidiaries like Silkair and Scoot. Singapore Airlines has increased its stake in Tigerair to 90%, and is merging Scoot and Tigerair under the Scoot brand as of 2017, creating a stronger LCC product. Scoot will fly on long haul routes, as SIA aims for more internationalisation in response to growing competition in the Asia Pacific region.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Singapore Airlines Ltd (SIA) delivers a detailed strategic analysis of the company's business, examining its performance in the Travel market and the global economy.
Company and market share data provide a detailed look at the financial position of Singapore Airlines Ltd (SIA), while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Singapore Airlines Ltd (SIA).
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Singapore Airlines Ltd (SIA) provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Travel research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Want to find out more about this report?
Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Key company facts
Brand portfolio
Scoot airline strategy
Financial assessment
Subsidiary performances
SWOT: Banking on premium and low cost segments
Key strategic objectives and challenges
Competitive Positioning
Singapore Airlines versus global industry growth
Global ranking
Regional performance
Local performance
Geographic and Category Opportunities
New routes launched in 2015 and 2016
Europe and the US
China, India and Australasia
Category focus: digitalisation and customer centricity
Category focus: premium comfort onboard
Brand Strategy
Brand strategy at a glance: a three brand strategy for SIA
Brand strategy at a glance: Multihub through NokScoot and Vistara
Social media presence and activity
Recent campaigns
Operations
Fleet management
Recommendations
Better planning is needed to fight off the competition
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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