Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Strategy Briefing

Six Trends Shaping Consumer Appliances

43 pages, Mar 2014

US$1,325

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The consumer appliances market is expected to see the emergence of a few influential trends over the next five years. These trends will focus on health and eating habits, while government regulations and policies will shape the inclusion of water and energy-saving features. emerging and developed markets will have different product opportunities in the future. Last but not least, internet retailing will become a major channel for consumer appliances retailing.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Health- and lifestyle- positioned appliances will continue to grow

Continued concerns about CO2 emissions will trigger demand for air purifiers in the next five years. Similarly, governments’ national campaigns to raise awareness of healthy eating will drive growth in light fryers.

Government regulations and policies will shape water- and energy- efficiency features

A lack of water and energy resources will see governments introduce stricter regulations with regard to water efficiency in consumer appliances.

Growth of built-in appliances driven by higher disposable incomes and an increase in number of smaller households

Built-in appliances are typically more expensive than freestanding units, but rising disposable incomes in emerging countries will drive up category volumes. An increase in the number of single and two-person households will be another influential factor driving the growth of built-in appliances as they can fit into limited spaces.

Basic consumer appliances will continue to grow in emerging markets, while premium ones will rise in developed markets

It is expected that automatic washing machines, fridge freezers, air conditioners and microwaves will remain high growth areas in emerging markets. On the other hand, premium products, such as coffee machines and robotic vacuum cleaners, and premium built-in appliances will post high growth in developed markets where consumers value high quality, design and convenience rather than prices alone.

Internet retailing will shine

Global internet retailing of consumer appliances increased by 280% between 2008 and 2013, driven mainly by the expansion of internet access, the growing usage of smartphones, and the increased number of internet retailers. The lower unit prices via internet retailing made the channel more attractive than store-based retailers.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

Want to find out more about this report?

Request more information

Introduction

Scope

Key findings

Health-related Features

CO2 emissions and air purifier sales

Poor air quality in Beijing helps Panasonic break sales record

Health concerns drive growth in l ight fryers

Obesity has become a national problem in China and the US

Deep fat fryers still dominate

Water and Energy Efficiency

Responses to low per capita freshwater resources

Mid sized appliances lead automatic washing machine sales

Large capacity washing machines becoming more popular

Subsidies and rebates used to boost energy saving appliances

Smaller Households and Built-in Appliances

Urbanisation triggers the growth of smaller households

New apartments in China drive growth in built-in appliances

Growth of small households will be evident in emerging markets

Appealing unit prices make built-in large cooking most popular

Growth Categories in Emerging Markets

GDP and disposable income growth in emerging markets

Fridge freezers replace fridges in emerging markets

Automatic washing machines thrive in emerging markets

Low penetration of microwaves in emerging countries drives sales

Fierce competition in A/C in emerging markets reduces prices

Growth Categories in Developed Markets

High disposable incomes trigger demands of high-end products

Trading up to high priced products in developed markets

Coffee drinking culture drives growth in coffee machines

High-end branded appliances are popular in developed markets

Quality, design and features are the key selling points

Internet Retailing is the Champion

Growth of smartphones drives internet retailing

Internet retailing boosts volume sales of small appliances

Personal care appliances are most purchased via internet retailing

Asia Pacific the rising star for internet retailing

What the Future Holds

What the future holds

Definitions

Product category definitions (1)

Product category definitions (2)

Product category definitions (3)

Product category definitions (4)

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Six Trends Shaping Consumer Appliances

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Health- and lifestyle- positioned appliances will continue to grow

Government regulations and policies will shape water- and energy- efficiency features

Growth of built-in appliances driven by higher disposable incomes and an increase in number of smaller households

Basic consumer appliances will continue to grow in emerging markets, while premium ones will rise in developed markets

Internet retailing will shine

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Health-related Features

CO2 emissions and air purifier sales

Poor air quality in Beijing helps Panasonic break sales record

Health concerns drive growth in l ight fryers

Obesity has become a national problem in China and the US

Deep fat fryers still dominate

Water and Energy Efficiency

Responses to low per capita freshwater resources

Mid sized appliances lead automatic washing machine sales

Large capacity washing machines becoming more popular

Subsidies and rebates used to boost energy saving appliances

Smaller Households and Built-in Appliances

Urbanisation triggers the growth of smaller households

New apartments in China drive growth in built-in appliances

Growth of small households will be evident in emerging markets

Appealing unit prices make built-in large cooking most popular

Growth Categories in Emerging Markets

GDP and disposable income growth in emerging markets

Fridge freezers replace fridges in emerging markets

Automatic washing machines thrive in emerging markets

Low penetration of microwaves in emerging countries drives sales

Fierce competition in A/C in emerging markets reduces prices

Growth Categories in Developed Markets

High disposable incomes trigger demands of high-end products

Trading up to high priced products in developed markets

Coffee drinking culture drives growth in coffee machines

High-end branded appliances are popular in developed markets

Quality, design and features are the key selling points

Internet Retailing is the Champion

Growth of smartphones drives internet retailing

Internet retailing boosts volume sales of small appliances

Personal care appliances are most purchased via internet retailing

Asia Pacific the rising star for internet retailing

What the Future Holds

What the future holds

Definitions

Product category definitions (1)

Product category definitions (2)

Product category definitions (3)

Product category definitions (4)

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports