Six Trends Shaping Consumer Appliances

Health- and lifestyle- positioned appliances will continue to grow

Continued concerns about CO2 emissions will trigger demand for air purifiers in the next five years. Similarly, governments’ national campaigns to raise awareness of healthy eating will drive growth in light fryers.

Government regulations and policies will shape water- and energy- efficiency features

A lack of water and energy resources will see governments introduce stricter regulations with regard to water efficiency in consumer appliances.

Growth of built-in appliances driven by higher disposable incomes and an increase in number of smaller households

Built-in appliances are typically more expensive than freestanding units, but rising disposable incomes in emerging countries will drive up category volumes. An increase in the number of single and two-person households will be another influential factor driving the growth of built-in appliances as they can fit into limited spaces.

Basic consumer appliances will continue to grow in emerging markets, while premium ones will rise in developed markets

It is expected that automatic washing machines, fridge freezers, air conditioners and microwaves will remain high growth areas in emerging markets. On the other hand, premium products, such as coffee machines and robotic vacuum cleaners, and premium built-in appliances will post high growth in developed markets where consumers value high quality, design and convenience rather than prices alone.

Internet retailing will shine

Global internet retailing of consumer appliances increased by 280% between 2008 and 2013, driven mainly by the expansion of internet access, the growing usage of smartphones, and the increased number of internet retailers. The lower unit prices via internet retailing made the channel more attractive than store-based retailers.

What this report includes

• Top-level strategic analysis of how major consumer trends will influence global markets
• Consumer insight
• Impact across all relevant consumer markets
• Unique graphics and case studies
• Key market snapshots
• Accompanying presentation to synthesise main findings

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment