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Strategy Briefing

Sizing Strategies in Global Food Packaging: Smaller Packs for Higher Value

32 pages, Mar 2016

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

As food packaging sales globally expanded to two trillion units in 2015, so did market saturation in developed regions. By 2020, brand owners operating in Western Europe and North America will increasingly need to size their packaging right. As snacking on the go rises and portion sizing offers control calorie intake, smaller formats will grow in popularity; benefiting flexible plastic in confectionery and biscuits and pouches in dairy. Thin wall containers will appeal for convenience at home.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Pack sizing essential in shaping global food packaging demand

Packaging unit volumes increased by 3%, to reach almost two trillion units in 2015. Driven by the smallest formats, this growth should be sustainable to 2020, the most dynamic. Flexible plastic packs will generate much growth in Asian developing countries, in the 101-500ml for milk and in the 0-50g range for sugar confectionery size bands.

Potential to add value to food packaging in mature countries by going smaller

The most significant growth in per capita expenditure for foods to 2020 is expected to occur in mature countries, primarily across Western Europe and North America. In these markets, pack downsizing will be essential in addressing demand for added value and a greater consumer experience.

Snacking trend to spur bite-size and pocket-size packaging formats

As snacking behaviour expands widely in developed countries, smaller pack sizes can make a product easier to carry along, consume on the go and also safe and appropriate for children to use. Success stories such as baby food pouches and flexible other plastic bottles in liquid concentrates show further potential for expansion in dairy, chilled meat and shelf stable foods.

Health concerns to be alleviated with portion sizing and calorie packs

While still keen to treat themselves, consumers in mature markets are also increasingly concerned with the impact of calorie intake on their health. Marketing strategies that aim to offer a sense of portion control will go a long way; with smaller flexible plastic packs in chocolate confectionery and single-serve thin wall containers in breakfast cereals, to benefit from this trend.

Smaller households and greater need for convenience met with single-serve packaging

With consumers in mature countries eating less away from home and more at home, and with households’ size generally shrinking, brand owners in shelf stable foods need to adjust their pack sizes downwards too. Meal preparation can also be made easier with individual doses such as in cooking sauces.

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Introduction

Scope

Key headlines

Global Food Packaging Overview

Small sizes offer immediate affordability in global food packaging

Sauce sachets in Indonesia affordable… and best suited to climate

Sizing suits price, habits and refrigeration availability for fresh milk

Rise in food spend to spur smaller packs with greater product value

Go smaller for snacking, portion control and convenience at home

On-the-go Formats for Snacking

Snacking goods pillars of packaging growth, mature world still key

Snacking on the move inspires pack downsizing in Western Europe

Western European parents warm to single-serve dairy pouches

In North America, dairy sees big product revamp for on the go

Portion Control for Health Image

Health trend another opportunity for pack sizing strategies

Smaller biscuit packs in Western Europe for “less guilty” pleasure

“War on sugar” could also lead to smaller chocolate bars in Europe

High protein a boost to single-serve breakfast solutions

Mature regions are not yet replete when it comes to protein

Heat-proof, individual pots appeal for protein-packed porridge in UK

High protein breakfast drinks for time-deprived British consumers

Pack Convenience at Home

More eating at home means higher demand for pack functionality

Cooking sauce mini sizes ease meal preparation in mature world

Knorr shows the way with liquid stock portions in Western Europe

Shrinking households too, lend themselves to smaller packs

Smaller, high-end food cans to expand in premium shelf stable food

Recommendations

Overcome market saturation by introducing smaller pack sizes

Definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Sizing Strategies in Global Food Packaging: Smaller Packs for Higher Value

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Pack sizing essential in shaping global food packaging demand

Potential to add value to food packaging in mature countries by going smaller

Health concerns to be alleviated with portion sizing and calorie packs

Smaller households and greater need for convenience met with single-serve packaging

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key headlines

Global Food Packaging Overview

Small sizes offer immediate affordability in global food packaging

Sauce sachets in Indonesia affordable… and best suited to climate

Sizing suits price, habits and refrigeration availability for fresh milk

Rise in food spend to spur smaller packs with greater product value

Go smaller for snacking, portion control and convenience at home

On-the-go Formats for Snacking

Snacking goods pillars of packaging growth, mature world still key

Snacking on the move inspires pack downsizing in Western Europe

Western European parents warm to single-serve dairy pouches

In North America, dairy sees big product revamp for on the go

Portion Control for Health Image

Health trend another opportunity for pack sizing strategies

Smaller biscuit packs in Western Europe for “less guilty” pleasure

“War on sugar” could also lead to smaller chocolate bars in Europe

High protein a boost to single-serve breakfast solutions

Mature regions are not yet replete when it comes to protein

Heat-proof, individual pots appeal for protein-packed porridge in UK

High protein breakfast drinks for time-deprived British consumers

Pack Convenience at Home

More eating at home means higher demand for pack functionality

Cooking sauce mini sizes ease meal preparation in mature world

Knorr shows the way with liquid stock portions in Western Europe

Shrinking households too, lend themselves to smaller packs

Smaller, high-end food cans to expand in premium shelf stable food

Recommendations

Overcome market saturation by introducing smaller pack sizes

Definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

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