The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMar 2016
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As food packaging sales globally expanded to two trillion units in 2015, so did market saturation in developed regions. By 2020, brand owners operating in Western Europe and North America will increasingly need to size their packaging right. As snacking on the go rises and portion sizing offers control calorie intake, smaller formats will grow in popularity; benefiting flexible plastic in confectionery and biscuits and pouches in dairy. Thin wall containers will appeal for convenience at home.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Packaging unit volumes increased by 3%, to reach almost two trillion units in 2015. Driven by the smallest formats, this growth should be sustainable to 2020, the most dynamic. Flexible plastic packs will generate much growth in Asian developing countries, in the 101-500ml for milk and in the 0-50g range for sugar confectionery size bands.
The most significant growth in per capita expenditure for foods to 2020 is expected to occur in mature countries, primarily across Western Europe and North America. In these markets, pack downsizing will be essential in addressing demand for added value and a greater consumer experience.
Snacking trend to spur bite-size and pocket-size packaging formats
As snacking behaviour expands widely in developed countries, smaller pack sizes can make a product easier to carry along, consume on the go and also safe and appropriate for children to use. Success stories such as baby food pouches and flexible other plastic bottles in liquid concentrates show further potential for expansion in dairy, chilled meat and shelf stable foods.
While still keen to treat themselves, consumers in mature markets are also increasingly concerned with the impact of calorie intake on their health. Marketing strategies that aim to offer a sense of portion control will go a long way; with smaller flexible plastic packs in chocolate confectionery and single-serve thin wall containers in breakfast cereals, to benefit from this trend.
With consumers in mature countries eating less away from home and more at home, and with households’ size generally shrinking, brand owners in shelf stable foods need to adjust their pack sizes downwards too. Meal preparation can also be made easier with individual doses such as in cooking sauces.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.