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Country Report

Skin Care in

Skin Care in Belarus

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 impacts premium facial care products positively while mass products sales decelerate in 2020

The COVID-19 pandemic led to decelerated sales growth in most categories of skin care in 2020 with the exception of face masks, and most premium facial care categories apart from premium acne treatments, premium facial cleansing wipes, and premium lip care which also saw slower sales growth. Generally skin care was impacted by the economic downturn and resultant decrease in disposable income as well as political turbulence during the second half of the year.

E-commerce sales boosted, while consumers’ price sensitivity leads to consumption behaviour changes in 2020

During the first half of 2020, many consumers limited their visits to brick-and-mortar stores which impacted volume sales of all skin care categories apart from facial care negatively. Nevertheless, non-essential facial care categories such as acne treatments, facial cleansing wipes, and lip care was also affected negatively by the home seclusion trend.

L’Oréal Groupe increases its lead in 2020

The competitive environment became more intense in skin care in 2020 with multinationals retaining their leading positions. These players benefited from extensive shelf space, the financial clout to invest in advertising and marketing campaigns, new product developments and discounting.

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Skin Care Market Sample Report Skin Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Belarus market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Skin Care in Belarus?
What are the major brands in Belarus?
In which facial care category are skin whitening benefits most pronounced?
How are sales of mass versus premium anti-agers evolving?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Skin Care in Belarus - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 impacts premium facial care products positively while mass products sales decelerate in 2020

E-commerce sales boosted, while consumers’ price sensitivity leads to consumption behaviour changes in 2020

L’Oréal Groupe increases its lead in 2020

RECOVERY AND OPPORTUNITIES

Skin care set to see increasing sales growth over the forecast period as disposable incomes rise

Demand for functional skin care likely to resume during the forecast period

Repositioning of facial care expected in the forecast period

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2015-2020
Table 2 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Skin Care: % Value 2016-2020
Table 4 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 5 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 6 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 7 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in Belarus - Industry Overview

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

SOURCES

Summary 1 Research Sources

CATEGORY DATA

Table 18 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 19 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 21 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 22 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 23 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 24 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 25 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 27 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 28 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 29 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 30 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 31 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 32 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 33 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 34 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 35 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 36 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 37 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 38 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 39 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

CATEGORY DATA

Table 40 Sales of Bath and Shower by Category: Value 2015-2020
Table 41 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 42 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 43 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 44 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 45 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
Table 46 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 47 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 48 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

CATEGORY DATA

Table 49 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 50 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 51 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
Table 52 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 53 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 54 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 55 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 56 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
Table 57 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025

CATEGORY DATA

Table 58 Sales of Deodorants by Category: Value 2015-2020
Table 59 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 60 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 61 NBO Company Shares of Deodorants: % Value 2016-2020
Table 62 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 63 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
Table 64 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 65 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 66 Forecast Sales of Deodorants by Premium vs Mass: % Value 2020-2025

CATEGORY DATA

Table 67 Sales of Depilatories by Category: Value 2015-2020
Table 68 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 69 NBO Company Shares of Depilatories: % Value 2016-2020
Table 70 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 71 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 72 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 73 Sales of Fragrances by Category: Value 2015-2020
Table 74 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 75 NBO Company Shares of Fragrances: % Value 2016-2020
Table 76 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 77 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 78 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 79 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 80 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 81 Sales of Hair Care by Category: Value 2015-2020
Table 82 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 83 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 84 NBO Company Shares of Hair Care: % Value 2016-2020
Table 85 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 86 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 87 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 88 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 89 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 90 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 91 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

CATEGORY DATA

Table 92 Sales of Men’s Grooming by Category: Value 2015-2020
Table 93 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 94 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 95 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2020
Table 96 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 97 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 98 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 99 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 100 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 101 Sales of Oral Care by Category: Value 2015-2020
Table 102 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 103 Sales of Toothbrushes by Category: Value 2015-2020
Table 104 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 105 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 106 NBO Company Shares of Oral Care: % Value 2016-2020
Table 107 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 108 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 109 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 110 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 111 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 112 Sales of Skin Care by Category: Value 2015-2020
Table 113 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 114 NBO Company Shares of Skin Care: % Value 2016-2020
Table 115 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 116 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 117 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 118 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 119 Sales of Sun Care by Category: Value 2015-2020
Table 120 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 121 Sales of Sun Care by Premium vs Mass: % Value 2015-2020
Table 122 NBO Company Shares of Sun Care: % Value 2016-2020
Table 123 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 124 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 125 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 126 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
Table 127 Forecast Sales of Sun Care by Premium vs Mass: % Value 2020-2025

Beauty and Personal Care in Belarus - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

Table 128 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 129 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 130 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 131 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 132 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 133 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 134 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 135 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 136 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 137 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Skin Care in Belarus

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 impacts premium facial care products positively while mass products sales decelerate in 2020

E-commerce sales boosted, while consumers’ price sensitivity leads to consumption behaviour changes in 2020

L’Oréal Groupe increases its lead in 2020

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Skin Care in Belarus - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 impacts premium facial care products positively while mass products sales decelerate in 2020

E-commerce sales boosted, while consumers’ price sensitivity leads to consumption behaviour changes in 2020

L’Oréal Groupe increases its lead in 2020

RECOVERY AND OPPORTUNITIES

Skin care set to see increasing sales growth over the forecast period as disposable incomes rise

Demand for functional skin care likely to resume during the forecast period

Repositioning of facial care expected in the forecast period

CATEGORY DATA

Beauty and Personal Care in Belarus - Industry Overview

MARKET DATA

SOURCES

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

Beauty and Personal Care in Belarus - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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