Skin care is amongst the best-performing beauty and personal care categories. It exhibits above-average growth rates, although in reality it marginally underperformed in 2018 compared with last year's forecasts.
Premium skin care saw a better performance than mass skin care in value terms in 2018. Despite higher unit prices and low purchasing power, which corresponded to the worsening economic conditions due to the political crisis which began in early 2015, premium general purpose body care was the fastest growing skin care category in 2018, together with premium acne treatments, premium skin care sets/kits and premium anti-agers.
In 2018, anti-agers was a strong focus, particularly amongst mid-lifers and elderly consumers, primarily women. Most innovations in skin care are focused on the development of anti-ageing, detox and beauty regimes; i.
Beiersdorf dooel Skopje led skin care in value terms in 2018, which stems from the robustness and market significance of its Nivea and Nivea Body brands, and to a lesser extent the increasingly popular Eucerin brand. Whilst Nivea and Nivea Body are ubiquitous and can be purchased nationwide via most supermarkets, hypermarkets, beauty specialist retailers, chemists/pharmacies and discounters, as well as traditional grocery retailers, the brand Eucerin can exclusively be purchased in the retail networks of the leading chemists/pharmacies and beauty specialist retailers.
L'Oréal Groupe ranked second within skin care in value terms in 2018, thanks to the combined strength of its leading skin care brands L'Oréal Paris, Garnier and Garnier Skin Naturals. All L'Oréal Groupe’s skin care brands are ubiquitous and can be purchased via most supermarkets, hypermarkets and health and beauty specialist retailers.
Neva ranked third within skin care in value terms in 2018, thanks to the significance of its skin care brand Rosal, which ranked second in the overall brand ranking. The Rosal brand is ubiquitous and can be purchased via most supermarkets and hypermarkets, as well as health and beauty specialist retailers.
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This industry report originates from Passport, our Beauty and Personal Care market research database.