Executive Summary

Jun 2019
PROSPECTS
The solid growth of skin care continues, despite challenges

Skin care is amongst the best-performing beauty and personal care categories. It exhibits above-average growth rates, although in reality it marginally underperformed in 2018 compared with last year's forecasts.

Premium skin care sees the best performance, particularly premium body care

Premium skin care saw a better performance than mass skin care in value terms in 2018. Despite higher unit prices and low purchasing power, which corresponded to the worsening economic conditions due to the political crisis which began in early 2015, premium general purpose body care was the fastest growing skin care category in 2018, together with premium acne treatments, premium skin care sets/kits and premium anti-agers.

Anti-agers are the focus of mid-lifers and elderly consumers

In 2018, anti-agers was a strong focus, particularly amongst mid-lifers and elderly consumers, primarily women. Most innovations in skin care are focused on the development of anti-ageing, detox and beauty regimes; i.

COMPETITIVE LANDSCAPE
Beiersdorf dooel Skopje leads skin care

Beiersdorf dooel Skopje led skin care in value terms in 2018, which stems from the robustness and market significance of its Nivea and Nivea Body brands, and to a lesser extent the increasingly popular Eucerin brand. Whilst Nivea and Nivea Body are ubiquitous and can be purchased nationwide via most supermarkets, hypermarkets, beauty specialist retailers, chemists/pharmacies and discounters, as well as traditional grocery retailers, the brand Eucerin can exclusively be purchased in the retail networks of the leading chemists/pharmacies and beauty specialist retailers.

L'Oréal Groupe ranks second

L'Oréal Groupe ranked second within skin care in value terms in 2018, thanks to the combined strength of its leading skin care brands L'Oréal Paris, Garnier and Garnier Skin Naturals. All L'Oréal Groupe’s skin care brands are ubiquitous and can be purchased via most supermarkets, hypermarkets and health and beauty specialist retailers.

Neva ranks third thanks to its second-ranked skin care brand Rosal

Neva ranked third within skin care in value terms in 2018, thanks to the significance of its skin care brand Rosal, which ranked second in the overall brand ranking. The Rosal brand is ubiquitous and can be purchased via most supermarkets and hypermarkets, as well as health and beauty specialist retailers.

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Skin Care in Macedonia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in North Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in North Macedonia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Skin Care in North Macedonia?
  • What are the major brands in North Macedonia?
  • In which facial care category are skin whitening benefits most pronounced?
  • How are sales of mass versus premium anti-agers evolving?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Skin Care in Macedonia - Category analysis

HEADLINES

PROSPECTS

The solid growth of skin care continues, despite challenges
Premium skin care sees the best performance, particularly premium body care
Anti-agers are the focus of mid-lifers and elderly consumers

COMPETITIVE LANDSCAPE

Beiersdorf dooel Skopje leads skin care
L'Oréal Groupe ranks second
Neva ranks third thanks to its second-ranked skin care brand Rosal

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2013-2018
Table 2 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Skin Care: % Value 2014-2018
Table 4 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 6 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 7 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Macedonia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees stable growth despite serious challenges
Innovation and frequent new launches positively impact beauty and personal care
International companies dominate beauty and personal care
Modern grocery retailers increases its share of distribution
Slower growth over the forecast period, due to saturation and economic woes

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources