Executive Summary

May 2018
PROSPECTS
Narrow variety to meet the needs of all family members

Skin care was negatively affected by a diminished product offering in 2017, caused by higher costs of production in combination with a significant drop in demand due to falling purchasing power. Both negative movements stem from a recessionary and hyperinflationary environment that has been developing in Venezuela since 2015 and which caught companies short of inventory, resulting in massive shortages of products on retail shelves.

Venezuelan consumers go back to the basics

Declining purchasing power continues to encourage changes in consumption habits and priorities, with consumers putting critical products first. For instance, in general purpose body care, mass products accounted for the total value sold in 2017, as these are popular products that can serve multiple purposes and be used by different family members; this explains why firming/anti-cellulite body care represents a very small fraction of the body care sales.

Increasing costs prevent new product launches

Most Venezuelans do not wear sun protection and facial moisturisers at the same time, because the majority of moisturisers for daily use include an acceptable sun protection factor. Sun protection is considered necessary only when going to the beach or practising outdoor sports, whilst few people are aware risks from sun exposure during routine activities.

COMPETITIVE LANDSCAPE
Domestic companies pick up what international brands left behind

Corporación Degil took the lead in skin care in 2017 thanks to a strong presence in mass general purpose body care, ahead of private label Farmatodo and Drocosca (Valmy). Corporación Degil markets Body Fresh, a brand of body moisturiser widely available across the country.

Direct selling companies show uneven performances

Drocosca is a leading domestic player in skin care, offering a line of products under the Valmy umbrella brand known as Valmy Skin Solutions. The range contains products with basic skin care features, such as moisturising and cleansing and more specific features such as exfoliating and anti-cellulite creams.

Underdeveloped categories have limited room for growth

Natural/organic skin care products are underdeveloped largely because most Venezuelans are unaware of or not used to organic products and in turn, are not willing to pay extra for naturally related benefits. Skin-whitening facial products is a small category in Venezuela.

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Skin Care in Venezuela

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Skin Care in Venezuela?
  • What are the major brands in Venezuela?
  • In which facial care category are skin whitening benefits most pronounced?
  • How are sales of mass versus premium anti-agers evolving?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Skin Care in Venezuela - Category analysis

HEADLINES

PROSPECTS

Narrow variety to meet the needs of all family members
Venezuelan consumers go back to the basics
Increasing costs prevent new product launches

COMPETITIVE LANDSCAPE

Domestic companies pick up what international brands left behind
Direct selling companies show uneven performances
Underdeveloped categories have limited room for growth

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2012-2017
Table 2 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Skin Care: % Value 2013-2017
Table 4 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 6 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 7 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Inconsistent government policies continue to deter growth in 2017
Fears of further price ceilings shape product offerings
Domestic companies rise up against economic recession in 2017
Online stores are gaining traction across all segments in 2017
Beauty and personal care to continue on a downward volume trend due to adverse economic conditions

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources