The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn more45 pages, Nov 2018
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Growth in dermocosmetics highlights the increasing consumer preference for products positioned for prevention. Dermocosmetic products help alleviate certain conditions, have therapeutic benefits as well as protect/repair/prevent, and are suitable for sensitive skin. They have evolved to include holistic health and wellness benefits. This report analyses the evolution of dermocosmetics, the increasing competition between dermocosmetic brands and other skin care categories, and future prospects.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Consumers are well aware of the damage that external agents such as pollution, antibacterial soaps and detergents can cause to the long-term health of their skin. Beyond immediate considerations like fine line reduction and moisturisation, consumers are increasingly drawn to skin care products that go beyond traditional skin care and into prevention as well. What consumers want are products that help now and prevent more damage in the future.
Skin care brands have always used claims of efficacy, but as health and wellness megatrends exert a greater influence on consumers, there has been a shift globally to beauty-focused skin care brands adopting more medicinal positioning. Brands outside the established dermocosmetic space are developing dermo-inspired lines, while dermatologist-founded brands leverage founding stories to demonstrate expertise to consumers.
All of this said, there still remains a space in skin care for products that are purely medical in nature, or that address a specific health condition such as psoriasis or eczema that is not really part of the same “dermocosmetic” space.
External agents that cause skin damage, such as pollution, are likely to increase in prevalence and intensity over the coming years, meaning that dermocosmetic products that purport to prevent against this damage will also continue to grow in popularity, as consumer preferences continue to shift towards healthy living and long-term skin care. This is a crucial space to watch.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.