Skin Health: The Evolving Landscape of Dermocosmetics

Delivery

This report comes in PPT.

Key Findings

Growth in the market for dermocosmetics highlights the growing consumer preference for products positioned for prevention

Consumers are well aware of the damage that external agents such as pollution, antibacterial soaps and detergents can cause to the long-term health of their skin. Beyond immediate considerations like fine line reduction and moisturisation, consumers are increasingly drawn to skin care products that go beyond traditional skin care and into prevention as well. What consumers want are products that help now and prevent more damage in the future.

Competition between established dermocosmetic brands and emerging beauty brands with a dermatologist positioning is intensifying, as more brands use claims that address skin issues

Skin care brands have always used claims of efficacy, but as health and wellness megatrends exert a greater influence on consumers, there has been a shift globally to beauty-focused skin care brands adopting more medicinal positioning. Brands outside the established dermocosmetic space are developing dermo-inspired lines, while dermatologist-founded brands leverage founding stories to demonstrate expertise to consumers.

A space still remains for medical dermatologicals that address specific skin conditions

All of this said, there still remains a space in skin care for products that are purely medical in nature, or that address a specific health condition such as psoriasis or eczema that is not really part of the same “dermocosmetic” space.

This category will continue to grow and spread into new markets, driven by both consumer demand and external factors

External agents that cause skin damage, such as pollution, are likely to increase in prevalence and intensity over the coming years, meaning that dermocosmetic products that purport to prevent against this damage will also continue to grow in popularity, as consumer preferences continue to shift towards healthy living and long-term skin care. This is a crucial space to watch.