Strategy Briefing

Skin Health: The Evolving Landscape of Dermocosmetics

Oct 2018

US$1,325

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About This Report

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Growth in dermocosmetics highlights the increasing consumer preference for products positioned for prevention. Dermocosmetic products help alleviate certain conditions, have therapeutic benefits as well as protect/repair/prevent, and are suitable for sensitive skin. They have evolved to include holistic health and wellness benefits. This report analyses the evolution of dermocosmetics, the increasing competition between dermocosmetic brands and other skin care categories, and future prospects.

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Overview

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Key Findings

Growth in the market for dermocosmetics highlights the growing consumer preference for products positioned for prevention

Consumers are well aware of the damage that external agents such as pollution, antibacterial soaps and detergents can cause to the long-term health of their skin. Beyond immediate considerations like fine line reduction and moisturisation, consumers are increasingly drawn to skin care products that go beyond traditional skin care and into prevention as well. What consumers want are products that help now and prevent more damage in the future.

Competition between established dermocosmetic brands and emerging beauty brands with a dermatologist positioning is intensifying, as more brands use claims that address skin issues

Skin care brands have always used claims of efficacy, but as health and wellness megatrends exert a greater influence on consumers, there has been a shift globally to beauty-focused skin care brands adopting more medicinal positioning. Brands outside the established dermocosmetic space are developing dermo-inspired lines, while dermatologist-founded brands leverage founding stories to demonstrate expertise to consumers.

A space still remains for medical dermatologicals that address specific skin conditions

All of this said, there still remains a space in skin care for products that are purely medical in nature, or that address a specific health condition such as psoriasis or eczema that is not really part of the same “dermocosmetic” space.

This category will continue to grow and spread into new markets, driven by both consumer demand and external factors

External agents that cause skin damage, such as pollution, are likely to increase in prevalence and intensity over the coming years, meaning that dermocosmetic products that purport to prevent against this damage will also continue to grow in popularity, as consumer preferences continue to shift towards healthy living and long-term skin care. This is a crucial space to watch.

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Introduction

Scope

Key finding

The Evolving Skin Care Consumer

Healthy living underpins evolving consumer demands and preferences

Consumer preference shifting towards prevention

Health as a feature matters the most in skin care products

Lifestyle-oriented beauty and consumer trends drive skin care market

Prevention is echoed in growing health and beauty categories

Preventive health is a key driver of choice of skin care products

Highly sought-out skin care features closely tied to long-term skin health

Across all regions, consumers are more concerned about sensitive skin

Skin and hair purchases linked to key health benefits and motivations

Doctor recommendation remains among top influencers in skin care

The changing epidemiology of skin conditions affects dermocosmetics

Expanding Competitive Landscape

Company activities highlight overlap of skin care and dermatologicals

Beauty, not OTC dermatological brands, are driving dermocosmetics

Therapeutic features will spur growth across a wider array of products

New product launches address long-term health and prevention…

…but also rely on ingredients to respond to new consumer preferences

Targeting specific demographics and skin issues are key to positioning

Mass takes on premium features through ingredients, technology

Emerging brands with medically-trained founders communicate expertise

Dermo-inspired products promote skin care claims

The growth of microbiome skin care propels “beauty from within”

Pollution evolves into a catch-all claim for stressors

These paths for innovation seem to work for some OTC brands

Not all categories of dermatologicals will move into dermocosmetics

Opportunities remain for movement towards dermocosmetics

Looking Ahead

Key factors set to boost demand for dermocosmetics

Dermocosmetic brands need to adopt a “holistic” approach to skin care

Hyper-pigmentation and discolouration claims increase

Newer acne treatment claims target adult acne

Women’s health is an area of growth for dermocosmetic brands

User-volunteered data is an entry level step for personalized solutions

Dispensers and big data characterise second tier of personalisation

DNA-based personalisation to identify skin deficiencies on the way

Will regulatory bodies step in to define the future of dermocosmetics ?

Appendix

Dermocosmetics competes with other emerging tiers of skin care

Characteristics of dermocosmetics

Dermocosmetic brands emphasise technology and simple packaging

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Megatrends

Strategy Briefing

Skin Health: The Evolving Landscape of Dermocosmetics

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key Findings

Growth in the market for dermocosmetics highlights the growing consumer preference for products positioned for prevention

Competition between established dermocosmetic brands and emerging beauty brands with a dermatologist positioning is intensifying, as more brands use claims that address skin issues

A space still remains for medical dermatologicals that address specific skin conditions

This category will continue to grow and spread into new markets, driven by both consumer demand and external factors

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key finding

The Evolving Skin Care Consumer

Healthy living underpins evolving consumer demands and preferences

Consumer preference shifting towards prevention

Health as a feature matters the most in skin care products

Lifestyle-oriented beauty and consumer trends drive skin care market

Prevention is echoed in growing health and beauty categories

Preventive health is a key driver of choice of skin care products

Highly sought-out skin care features closely tied to long-term skin health

Across all regions, consumers are more concerned about sensitive skin

Skin and hair purchases linked to key health benefits and motivations

Doctor recommendation remains among top influencers in skin care

The changing epidemiology of skin conditions affects dermocosmetics

Expanding Competitive Landscape

Company activities highlight overlap of skin care and dermatologicals

Beauty, not OTC dermatological brands, are driving dermocosmetics

Therapeutic features will spur growth across a wider array of products

New product launches address long-term health and prevention…

…but also rely on ingredients to respond to new consumer preferences

Targeting specific demographics and skin issues are key to positioning

Mass takes on premium features through ingredients, technology

Emerging brands with medically-trained founders communicate expertise

Dermo-inspired products promote skin care claims

The growth of microbiome skin care propels “beauty from within”

Pollution evolves into a catch-all claim for stressors

These paths for innovation seem to work for some OTC brands

Not all categories of dermatologicals will move into dermocosmetics

Opportunities remain for movement towards dermocosmetics

Looking Ahead

Key factors set to boost demand for dermocosmetics

Dermocosmetic brands need to adopt a “holistic” approach to skin care

Hyper-pigmentation and discolouration claims increase

Newer acne treatment claims target adult acne

Women’s health is an area of growth for dermocosmetic brands

User-volunteered data is an entry level step for personalized solutions

Dispensers and big data characterise second tier of personalisation

DNA-based personalisation to identify skin deficiencies on the way

Will regulatory bodies step in to define the future of dermocosmetics ?

Appendix

Dermocosmetics competes with other emerging tiers of skin care

Characteristics of dermocosmetics

Dermocosmetic brands emphasise technology and simple packaging

Why buy this report?

Want to find out more about this report?

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