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Country Report

Sleep Aids in

Sleep Aids in Bosnia-Herzegovina

13 pages, Nov 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Stricter control of Rx sleep aids is key to boosting performance of OTC sleep aids

Most consumers in Bosnia-Herzegovina know the names of popular Rx sleep aids, including Bensedin by Galenika, Apaurin by Krka, Bromazepam by Hemofarm and Lexilium by Alkaloid, simply because these products are widely used in the country, and obtained without major difficulties even without a doctor’s prescription. Somewhat stricter control of Rx products retailing at the end of the review period led to increased demand for OTC alternatives such as GSK Consumer Healthcare’s Persen brand.

Advertising is key to kick-starting sleep aids

Advertising of Rx products is forbidden in Bosnia-Herzegovina, although most consumers still know of Bensedin, Apaurin, Bromazepam or Lexilium. Word of mouth and doctors’ recommendations have built a strong market for these brands in the country.

Opportunities for sleep aids in blood pressure therapy

There are plenty of opportunities in sleep aids which will likely accelerate a shift from the declines of the review period towards solid growth over the forecast period. Advertising is key to boosting growth but it should be accurately targeted at interesting consumer segments.

COMPETITIVE LANDSCAPE

Persen is the only brand with a proactive strategy in sleep aids in Bosnia-Herzegovina

Persen, a brand range now owned by GSK Consumer Healthcare, is the only product in sleep aids which has established a comprehensive supporting marketing strategy. It is a recognisable alternative to popular Rx products, which most consumers are aware of thanks to the continued advertising support it received over the past decade.

GSK Consumer Healthcare expanding its brand range in sleep aids

Reacting to the growing potential in sleep aids and leveraging the strong brand name of Persen, GSK Consumer Healthcare is actively expanding its product range in the category, launching its NeoPersen and, most recently, Deprim brands. The company seems to be focusing on differentiating its portfolio in sleep aids, offering consumers customised products which are designed to address increasingly specific issues with stress and/or sleep.

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Samples

Sleep Aids Market Sample Report Sleep Aids Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Bosnia-Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Bosnia-Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Bosnia-Herzegovina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sleep Aids in Bosnia-Herzegovina?
What are the major brands in Bosnia-Herzegovina?
What is the market size of Sleep Aids in Bosnia-Herzegovina?
What are the major brands in Bosnia-Herzegovina?
Do herbal/traditional brands like Passiflora or Dormiplant available?
Do consumers in Bosnia-Herzegovina use calming or sleeping products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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