Executive Summary

Oct 2019
PROSPECTS
Stressful lifestyles and economic worries drive value growth in sleep aids

Current value growth in sleep aids is far above the average for OTC in 2019. Growth drivers include the increasingly hectic and stressful lifestyles of the Russian population, and anxieties related to economic instability, low consumer purchasing power and higher taxes and living costs.

Traditional calming remedies hamper the take up of sleep aids

The long tradition of brewing various herbal teas and decoctions has a negative impact on sales of OTC sleep aids. Valerian root and motherwort remain the most popular herbs for these drinks in Russia.

Vitamin B and magnesium groupings offer growing threat to category sales

Vitamins and dietary supplements with vitamin B and magnesium compete increasingly strongly with sleep aids. These vitamins and dietary supplements are positioned and promoted as relaxants and stress relievers.

COMPETITIVE LANDSCAPE
OTCPharm leverages on familiar and trusted brand names to retain a clear lead

The competitive landscape of sleep aids remains consolidated. The leaders are strong and stable players, supported by investments in promotion and advertising.

High brand loyalty presents a barrier to potential new entries

The same brands have occupied the top five rankings through the review period. This reflects the strong brand loyalty that exists among consumers of sleep aids, despite the NBOs changing for Novo-Passit and the Persen line.

Strong branded and unbranded presence militates against private label re-emergence

Private label retained a marginal value share in sleep aids until the early review period. However, its share remained negligible between 2016 and 2019.

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Sleep Aids in Russia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sleep Aids in Russia?
  • What are the major brands in Russia?
  • What is the market size of Sleep Aids in Russia?
  • What are the major brands in Russia?
  • Do herbal/traditional brands like Passiflora or Dormiplant available?
  • Do consumers in Russia use calming or sleeping products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Sleep Aids in Russia - Category analysis

HEADLINES

PROSPECTS

Stressful lifestyles and economic worries drive value growth in sleep aids
Traditional calming remedies hamper the take up of sleep aids
Vitamin B and magnesium groupings offer growing threat to category sales

COMPETITIVE LANDSCAPE

OTCPharm leverages on familiar and trusted brand names to retain a clear lead
High brand loyalty presents a barrier to potential new entries
Strong branded and unbranded presence militates against private label re-emergence

CATEGORY DATA

Table 1 Sales of Sleep Aids: Value 2014-2019
Table 2 Sales of Sleep Aids: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 4 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 5 Forecast Sales of Sleep Aids: Value 2019-2024
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Consumer Health in Russia - Industry Overview

EXECUTIVE SUMMARY

Weak household budgets limit value sales development in 2019
Gradual shift to generics in a price-sensitive environment
Agreements with pharmacy chains offer key competitive edge to companies
Online channel offers marketing and sales opportunities to players and retailers
Pockets of strong value growth despite stagnating demand

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources