Sleep aids is set to register growth in 2021 after seeing a decline in current value terms in 2020. Due to the stress created by the COVID-19 pandemic and widespread job and wage insecurity, more people looked for help from professionals, with the demand for these services increasing in 2020 in big cities.
The long tradition of brewing various herbal teas and decoctions has a negative impact on sales of OTC sleep aids. Valerian root and motherwort remain the most popular herbs for these drinks in Russia.
In March 2021, OTCPharm PAO launched Afobazol Retard. There is only one tablet per day in the morning, instead of three tablets of ordinary Afobazole during the day.
Sleep aids is expected to record further growth over the forecast period, similar to the CAGR seen over the review period in current value terms. Consumers in Russia are expected to face rising stress and anxiety levels due to the economic impact of COVID-19 with rising job and wage insecurity.
There are no signs that there will be a significant improvement in the state of the Russian economy over the forecast period. As such, it is expected that consumers’ disposable incomes will remain low.
The established and popular practice of brewing herbal teas and making decoctions with a calming effect is also set to continue hampering the sales performance of sleep aids over the forecast period. Vitamins and dietary supplements with vitamin B and magnesium are also expected to become increasingly popular alternatives to sleep aids, thereby constraining category development over the forecast period.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.See All of Our Definitions
This report originates from Passport, our Sleep Aids research and analysis database.
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