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Country Report

Sleep Aids in

Sleep Aids in Serbia

14 pages, Oct 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Slowdown in growth of sleep aids after several years of expansion

Sleep aids in Serbia recorded high growth rates over the review period. This was fuelled by the strong growth recorded by the bestselling brand Persen.

Popularity of more natural sleep aids increases

Another factor that led to the slower current value growth of sleep aids in 2017 was the increased popularity of alternatives to these products in the form of herbal/traditional sleep aids. Many consumers started to turn away from OTC sleep aids because these products are starting to be perceived as unnatural and potentially harmful.

Trend towards natural/traditional products set to gain momentum

This trend towards herbal/traditional alternatives is part of a much wider movement which has the view that modern medicine should be questioned and replaced with natural remedies and prevention in the form of a healthy lifestyle as much as possible. Another manifestation of this trend is the refusal of a growing number of parents to vaccinate their children, which is, surprisingly enough, the strongest in biggest cities.

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare leads by a decisive margin in 2017

Serbian sleep aids was led by GSK Consumer Healthcare in 2017, with it maintaining a clear lead over the competition. One important factor that contributed to the producer’s good position is the fact that sleep aids in general remained visibly underdeveloped in Serbia in 2017.

Persen has bright future following acquisition by GSK Consumer Healthcare

In 2015, GSK Consumer Healthcare acquired Novartis along with its Persen brand of sleep aids in Serbia. Although this resulted in Persen seeing slightly slower value growth the new brand owner is even more financially able to invest in its promotion.

Sleep aids in Serbia becomes more concentrated

During the review period, the value share of others within sleep aids in Serbia declined. This indicates that the main brands are finding a way to obtain an even higher number of consumers and also that they have more loyal consumers.

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Sleep Aids Market Sample Report Sleep Aids Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Serbia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sleep Aids in Serbia?
What are the major brands in Serbia?
What is the market size of Sleep Aids in Serbia?
What are the major brands in Serbia?
Do herbal/traditional brands like Passiflora or Dormiplant available?
Do consumers in Serbia use calming or sleeping products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Megatrends

Country Report

Sleep Aids in Serbia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Slowdown in growth of sleep aids after several years of expansion

Popularity of more natural sleep aids increases

Trend towards natural/traditional products set to gain momentum

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare leads by a decisive margin in 2017

Persen has bright future following acquisition by GSK Consumer Healthcare

Sleep aids in Serbia becomes more concentrated

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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