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Country Report

Sleep Aids in

Sleep Aids in Venezuela

16 pages, Nov 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Fewer brands available as companies focus on best-selling products

Sleep aids are negatively affected by the streamlining of multinational players. The supply of brands shrinks as companies focus on their best-selling products.

Restricted budgets impact volume sales

In spite of the increasing need for sleep aids among potential consumers, volume growth continues to decline in 2017. Products in this category are not among the top priorities as household budgets are mostly devoted to food purchases.

Herbal products perceived to be natural solutions

All available brands are classified as herbal products; consumers perceived them as natural solutions that cause neither side effects nor dependency, earning their trust. The main ingredients include valerian, lemon balm, purple passionflower, and crataegus oxyacantha.

COMPETITIVE LANDSCAPE

Domestic companies dominate

The category is dominated by domestic companies after PGT Healthcare (Lupassin), Cafar CA (Pasidor), Grunenthal (Nervinetas) and Bayer de Venezuela (Eufytose) withdrew their products from the market. Thanks to this change in the local scene, Meyer Productos Terapeuticos SA increased its lead by continuing to supply two well-established brands under the names Sedival and Equaliv.

Small category with consistent brand positioning and marketing

Sleep aids remains a small category with only a marginal share of consumer health retail value sales in 2017. Brands tend to be very similar in their positioning and marketing strategies.

Increasing popularity of private label

Although there might be vitamins and dietary supplements options such as melatonin, supply is not as predominant as for sleep aids and consumers are not yet aware of other sleep aids besides herbal-based ones. Private label for sleep aids is becoming more popular, such as Gotas de Valeriana (Valerian Drops) produced by Laboratorio Recettemark CA for the parapharmacy chain Farmatodo.

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Samples

Sleep Aids Market Sample Report Sleep Aids Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Venezuela market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sleep Aids in Venezuela?
What are the major brands in Venezuela?
What is the market size of Sleep Aids in Venezuela?
What are the major brands in Venezuela?
Do herbal/traditional brands like Passiflora or Dormiplant available?
Do consumers in Venezuela use calming or sleeping products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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