Slovakia

Honey is the largest single category within sweet spreads, and saw continued growth in both value and volume terms in 2019. Honey remains highly popular in Slovakia, typically being used as an alternative sweetener to sugar. Rising consumer health ...

Coffee remains a highly popular type of hot drink in Slovakia, and consumers tend to prepare quality coffee at home with the use of coffee machines. Nonetheless, retail volume sales of coffee continue to dip in 2019, due to high saturation and the ...

The interest in and consumption of other hot drinks is undermined by limited product availability, low promotion and a lack of new healthier compositions. As a result, retail volume sales continue to decrease in 2019. Nonetheless, retail current ...

Tea is a popular hot drink type among all consumer groups, although consumption is highest in cold weather. Therefore, the warm winter of 2018/2019 negatively affected consumption, leading to a decline in retail volume and current value sales. The ...

Retail volume sales of all types of hot drinks continue to decrease in 2019, largely due to a high level of maturity and healthier lifestyle trends. Consumers prefer to drink hot drinks on colder days, especially tea, while the demand for coffee and ...

With an accelerating pace of life, particularly in urban areas, and growing consumer spending power, demand is increasing for products offering greater convenience. However, demand for convenience is also leading to an increasing number of consumers ...

With consumption of packaged baked good on the decline, prices needed to rise due to increasing prices of flour and higher production costs. These rose dramatically overnight due to salary surcharges arising from a new law implemented from the second...

The category saw improved performances in volume and current value terms in 2019, although remaining in negative growth territory in volume. Consumers increasingly seek convenience and quality, which led to a premiumisation trend. However, the growth...

Rising average prices of breakfast cereals noticeably impacted the market in 2019 as production costs increased markedly. Furthermore, breakfast cereals face a tough situation, with many consumers skipping breakfast entirely, or eating a quick meal ...

Country of origin plays a particularly important role in terms of influencing consumer purchasing decisions when buying meat. January 2019 saw another major incident involving imported meat in Slovakia: in this instance meat from sick cows was sold ...

Processed fruit and vegetables saw continued growth in 2019, although the increase demonstrated in current value terms was markedly higher than that seen in volume terms. This was due to price rises, and consumers trading up to products perceived as ...

The ready meals category saw continued growth in current value terms in 2019, but stagnation in volume terms. This occurred as higher value products with healthier positioning increasingly appealed to Slovakian consumers. Products that are considered...

While the soup category saw continued negative growth in 2019, the performances in volume and value terms nonetheless represented an improvement on the previous year’s falls. This can be at least partly attributed to the health and convenience trends...

In 2019 the edible oils category saw an improved performance on the previous year in both current value and volume terms. This was underpinned by the growing health trend in Slovakia, with an increasing number of consumers aware of healthier ...

The sauces, dressings and condiments category in Slovakia saw improved performances across the board in 2019 compared with 2018. Growth in current value terms was markedly higher than seen the previous year, and negative growth performances in ...

Although Slovakia’s growth will moderate in 2019, it will still be healthy. Growth will be driven mainly by domestic demand. Low unemployment and rising wages will support household consumption. Investment growth will remain solid, underpinned by ...

Consumers want added value from their sugar-free gum brands, demanding for example a whitening effect or extra dental protection. This plays in favour of products such as Orbit White or Orbit Professional, which are positively viewed for their ...

Insight into income and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment or household type to ...

Analgesics is one of the most popular OTC categories among Slovak consumers given widespread use of such products for symptom suppression of common ailments like flu, general body pains, back, joint, muscle and tooth ache. In addition, consumers are ...

Cough, cold and allergy (hay fever) remedies was among the fastest growing consumer health categories in 2019. Colds and allergies are quite common in Slovakia, with consumers looking for ways to deal with such ailments fast, while not being ...