Slovakia

With rising levels of disposable income contributing to product premiumisation, natural and better quality food ingredients for cats grew in popularity. For example, Placek sro’s Ontario for older cats with sensitive digestion is performing well. ...

Improved economic conditions and rising disposable income levels are enabling consumers to spend more on dog food, while consumers are also becoming increasingly sophisticated in their understanding of canine nutrition. These trends are encouraging ...

Reptile food is gaining popularity thanks to a stable pet population, with sales also bolstered by the launch of Placek Premium sro’s Repti Planet food. Many reptile owners still feed their pets by cooking or preparing special meals for them or ...

Pet care continued performing well across most categories and the outlook for growth is positive. The pet humanisation trend is helping to drive sales, with this mainly evidenced through growing demand for healthier food ingredients and products that...

Strengthening purchasing power is encouraging a growing focus on pet health and welfare, with consumers becoming increasingly proactive as they aim to ensure their pets’ long-term health. This is boosting demand for pet healthcare products such as ...

Positive economic development, cheap mortgages and a stable future outlook in terms of job security among millennials have positively impacted the birth rate in Slovakia, directly bolstering sales of baby and child-specific products. Despite only ...

Bath additives saw significant growth in 2018, benefiting from the growing convenience trend, as consumers sought out means of relaxation and rejuvenation. Products with added benefits, such as skin hydration and scent, performed well in 2018, as did...

Natural beauty remains a popular trend in Slovakia in 2018, and a typical daily make-up regime consists mainly of lipstick and mascara. However, an ageing population and a growing number of people with problem skin or who suffer from various skin ...

Antiperspirants that feature added value in the form of prolonged protection from sweat remained popular in Slovakia in 2018. This is linked to the high obesity rate in Slovakia, and the fact that consumers want to prevent or hide unpleasant odours, ...

Depilatories products are facing strengthening competition from technological innovations, particularly electric hair removers. Products which claim to epilate and prolong the period between the necessity to remove hair, such as the Philips Lumea ...

Premium unisex products witnessed growing popularity in Slovakia during 2018, benefiting from a rising number of products, as well as lifestyles where couples like sharing their favourite products. Mass unisex fragrances have seen significantly less ...

Conditioners and hair treatments performed well in Slovakia in the latter part of the review period. Hair balms, regenerative and hair strengthening masks grew in popularity, supported by the growing health and wellness trend, stronger marketing ...

Premiumisation was a key trend in beauty and personal care in 2018, which significantly impacted mass and masstige products, as these continued mimicking premium products in terms of ingredients, design and marketing support, attempting to convince ...

Beards and facial hair remained trendy in Slovakia in 2018, and this is not expected to change significantly in the short term. However, towards the end of the forecast period, a clean shaved look is likely to become more popular, thanks to ongoing ...

Premiumisation was a key trend within oral care in 2018, as consumers were increasingly willing to spend on high quality toothbrushes and toothpaste – the two largest oral care categories. Greater efficacy, leading to health prevention and healthier ...

Beauty and personal care in Slovakia witnessed a good year in terms of current value sales growth in 2018, outpacing the value growth rate in 2017. This was thanks to the developing premiumisation and convenience trends in the country, and positive ...

Premium pharma dermocosmetics products grew in popularity in Slovakia in 2018, thanks to the developing health and wellness trend and the increasing purchasing power of consumers. Clinically tested products that are proven to work performed well, ...

Facial masks are rapidly becoming very popular, thanks to a quickly growing product assortment and convenience of use. Many notable innovations were witnessed in 2018; for example, Declaré Switzerland Superfood Masks took the “superfood” trend from ...

A warm, sunny and long summer positively impacted sun care sales in 2018, as consumers used such products more frequently. While the impact was particularly strong on the sales performance of sun protection, it also boosted sales of aftersun lotions,...

The Eurozone outlook has deteriorated significantly since the end of 2018. Real GDP growth forecasts have been downgraded to 0.9-1.5% in 2019 and 0.9-1.9% in 2020, compared to 1.8% in 2018. The Eurozone slowdown started in mid-2018, mainly in the ...