Slovakia

Insight into income and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment or household type to ...

Analgesics is one of the most popular OTC categories among Slovak consumers given widespread use of such products for symptom suppression of common ailments like flu, general body pains, back, joint, muscle and tooth ache. In addition, consumers are ...

Cough, cold and allergy (hay fever) remedies was among the fastest growing consumer health categories in 2019. Colds and allergies are quite common in Slovakia, with consumers looking for ways to deal with such ailments fast, while not being ...

Rising health awareness among Slovak consumers is resulting in increasing priority being given to skin problems. Such problems are quite widespread in Slovakia, with growing interest in finding the appropriate solutions thus boosting sales of ...

Dietary supplements products are strongly promoted through magazines, with producers focusing on highlighting the positive effects of such products and the fact that a lack of certain supplements can cause health problems. In addition, demand is also...

While interest among Slovak consumers in healthy diets is rising, consumption of unhealthy fatty, fried or sugary foods is still widespread, especially during special occasions such as birthday celebrations, weddings and Christmas. Therefore, many ...

Consumer interest in eye care continued to increase throughout the review period. This can be attributed to the growing number of consumers with eye problems, caused by spending long hours in front of computers, televisions and mobile phones. While ...

The composition of consumer health products is increasingly important to consumers, a growing number of which are looking for medicines with herbal ingredients and less side effects. Therefore, herbal/traditional products sales are increasing, ...

Due to increasing prices within cigarettes and the pictorial health warnings used on every cigarette package showing the negative effects of smoking, the number of Slovak consumers interested in smoking is declining....

Sales of consumer health products continue to rise in Slovakia, especially in herbal/traditional products, weight management and wellbeing, and wound care, with demand being driven by the improving economy. In addition, higher priced consumer health ...

Paediatric consumer health products are not traditionally popular in Slovakia as consumers do not have experience with them and therefore often give adult products to their children, especially within analgesics. The portfolio of paediatric products ...

Slovakian consumers are showing increasing interest in sleep aids. This can be attributed to the increasingly hectic pace of modern life, as well as rising disposable incomes due to the improving economy. Furthermore, the growing popularity of ...

A growing number of Slovak consumers are looking to follow a healthy and active lifestyle and are spending more of their free time doing sporting activities in gyms or fitness centres. To achieve good results, they are increasingly consuming sports ...

Vitamins are strongly promoted in Slovakia as part of the healthy lifestyle trend, which continues to grow in popularity. Products in this area are increasingly marketed in magazines and via the internet, with producers outlining the benefits of ...

Demand for weight management and wellbeing products continues to be fuelled by the rising incidence of obesity in Slovakia. Many consumers, especially over the age of 40, have bad eating habits and follow tips and recommendations from family members ...

While wound care value sales continue to increase, volume sales are in decline. This can be attributed to the impact of rising prices and increasing investment in higher quality products. This trend is especially evident in first aid kits, where ...

The continued rise in the number of inbound business arrivals and airlines in Slovakia is contributing to car rental transactions and value growth. Increasing cooperation between car rental companies and online travel intermediaries, which often ...

Growing demand for city breaks and summer holidays abroad, coupled with the rising minimum wage and average incomes, is driving the increase in the number of people being carried by airlines and having a positive impact on performance. In light of ...

Slovak lodging establishments continue to record steady current value growth, boosted by higher occupancy rates and average daily room rates. Growth is mainly being fuelled by positive development in terms of inbound and domestic flows, as well as ...

Growing appetite for travel, closely linked with higher purchasing power and consumer confidence, is translating into dynamic growth of online intermediaries value sales. Popular travel destinations hit by terrorist attacks in past few years, such as...