Slovakia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Slovakia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Slovakia StatisticsConsumer Lifestyles in SlovakiaSlovakia Country BriefingsFuture Demographics: Slovakia in 2030

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    Strategy Briefing

    Strategy Briefing

    Laundry Care in Eastern Europe

    Jul 2018

    Eastern Europe is expected to see a somewhat improved performance after the economic downturn in some of its key markets. A number of factors will continue to impact both volume and value sales of laundry care, such as financial uncertainties, ...

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    Strategy Briefing

    Strategy Briefing

    Skin Care in Eastern Europe

    Jul 2018

    Skin care sales in Eastern Europe have shown unspectacular results as weak economies in the region’s largest countries have hindered sales. Turnovers are picking up with shoppers becoming more affluent as well as educated. Previously unseen brands ...

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    Country Report

    Country Report

    Cigarettes in Slovakia

    Jul 2018

    Despite the new legislative framework which took effect in May 2016, aiming to reduce the number of smokers in the country, both volume and value sales of cigarettes increased in 2017. This suggests that the legislative changes have not been ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Slovakia

    Jul 2018

    The main consumers of cigars in Slovakia are those who also smoke cigarettes. Smoking cigars has commonly been seen as a fairly expensive habit, which many consumers cannot afford due to their significantly higher unit prices when compared to ...

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    Country Report

    Country Report

    Tobacco in Slovakia

    Jul 2018

    While the EU legislative framework aiming to curb the usage of tobacco took effect in Slovakia in May 2016, the new regulations have not had a significant impact on Slovak smokers, with tobacco sales recording a further increase in 2017. The ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Slovakia

    Jul 2018

    Vapour products, especially open vaping systems, have grown in popularity among younger consumers around the age of 25. This can be attributed to their convenience, largely due to not needing to purchase products daily when compared to cigarettes, ...

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    Country Profile

    Country Profile

    Slovakia: Country Profile

    Jun 2018

    Slovakia’s economy is growing at a solid pace. Exports represent more than 80% of GDP and will see double-digit growth in 2018. Gains in private consumption and inflows of EU funds also propel the economy. Buoyant investment in the private sector ...

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    Country Report

    Country Report

    Better For You Beverages in Slovakia

    Jun 2018

    Slovak consumers were increasingly interested in drinks lower in sugar in 2017, as such brands received increasing marketing support. Slovakia’s high obesity level received rising attention in the media and the prevalence of unhealthy lifestyles in ...

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    Country Report

    Country Report

    Better For You Packaged Food in Slovakia

    Jun 2018

    Unnecessarily high sugar content in foods and drinks made news in Slovakia in 2017 due to soaring obesity levels. Hectic lifestyles and overconsumption of fatty and high sugar and salt foods, in combination with a lack of exercise, continues to fuel ...

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    Country Report

    Country Report

    Fortified/Functional Beverages in Slovakia

    Jun 2018

    FF beverages experienced growing competition from vitamins and dietary supplements in 2017 because of the increasing consumer interest in disease prevention. This meant that consumers were willing to substitute FF beverages with various vitamins and ...

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    Country Report

    Country Report

    Fortified/Functional Packaged Food in Slovakia

    Jun 2018

    Fortified and functional packaged food saw growing competition from vitamins and dietary supplements in 2017 due to rising consumer interest in preventive health. Increasing demand for dietary supplements and vitamins will continue to impact ...

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    Country Report

    Country Report

    Free From in Slovakia

    Jun 2018

    Slovak consumers are demanding better quality ingredients and added value from their food products. This is fuelling the premiumisation trend, which is also being facilitated by slowly strengthening consumer purchasing power. Free from products ...

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    Country Report

    Country Report

    Naturally Healthy Beverages in Slovakia

    Jun 2018

    Beverages of natural origin and free from artificial preservatives, colourants or flavours were increasingly popular in Slovakia in 2017. Brands with naturally occurring sugar (with no added sugar or other sweetening agents) grew dynamically, thanks ...

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    Country Report

    Country Report

    Naturally Healthy Packaged Food in Slovakia

    Jun 2018

    Growing consumer health awareness is fuelling demand for healthier food in Slovakia. As a result, the popularity of products like honey, as opposed to sugar, is increasing. NH olive oil is also used for cooking and instead of other oil types at the ...

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    Country Report

    Country Report

    Organic Beverages in Slovakia

    Jun 2018

    Organic beverages remained a niche in Slovakia in 2017 despite growing interest from both manufacturers and consumers. Making juice at home from fresh home-grown or fresh organic fruit/vegetables was becoming increasingly popular, thus hampering even...

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    Country Report

    Country Report

    Organic Packaged Food in Slovakia

    Jun 2018

    In 2017, organic packaged food sales were driven by rising consumer health awareness and slowly strengthening purchasing power. Growing demand for organic products is in line with increasing interest in sustainable products and environmental ...

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    Country Report

    Country Report

    Health and Wellness in Slovakia

    Jun 2018

    Health and wellness recorded respectable growth in 2017 and has not yet started to reach its full potential. Manufacturers were faced with a number of major challenges, such as strong competition from standard products that offer price promotions and...

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    Country Report

    Country Report

    Beer in Slovakia

    Jun 2018

    With purchasing power among Slovak consumers growing, their desire for product diversity in beer is rising. They expect products with greater added value, ones that will surprise their taste buds. Therefore, higher-priced and limited-edition beers ...

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    Country Report

    Country Report

    Cider/Perry in Slovakia

    Jun 2018

    Cider/perry was the highest-growing alcoholic drinks category in 2017, driven by the extension of product portfolios and the strong promotion of these drinks on television, which attracted consumers who were mostly interested in drinking traditional ...

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    Country Report

    Country Report

    Alcoholic Drinks in Slovakia

    Jun 2018

    Slovak consumers are highly interested in the consumption of traditional alcoholic drinks, such as vodka, borovicka and sljivovica/slivovice. The demand for these products was on the rise over the whole review period. However, the improvement of the ...

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