Slovakia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Slovakia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Slovakia StatisticsConsumer Lifestyles in SlovakiaSlovakia Country BriefingsFuture Demographics: Slovakia in 2030

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    Air Care in Slovakia

    Feb 2021

    Although home seclusion contributed to positive retail value sales in 2020, the economic downturn as a consequence of the COVID-19 pandemic resulted in a deceleration of sales in air care. Electric air fresheners and liquid air fresheners were the ...

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    Dishwashing in Slovakia

    Feb 2021

    Slovakians were in lockdown for two weeks in March 2020 where people were asked to stay at home when not going to work or for other essential business. The government then introduced another partial lockdown from October 2020 which progressively ...

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    Surface Care in Slovakia

    Feb 2021

    Surface care in Slovakia witnessed an increase in demand in 2020 across most categories. The COVID-19 pandemic brought a high level of perceived threat from viruses and germs in general, leading to pronounced attention to hygiene among consumers. In ...

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    Bleach in Slovakia

    Feb 2021

    The pandemic brought a need for households to be germ-free and as hygienically clean as possible due to many consumers fearing COVID-19. As bleach is known for its high efficacy rate for disinfection purposes, it was one of the products that was in ...

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    Polishes in Slovakia

    Feb 2021

    Polishes witnessed negative retail value sales growth in 2020, as Slovakian consumers focused their attention on surface care products with antibacterial and disinfectant properties. With the evident health threat from COVID-19, home care products ...

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    Toilet Care in Slovakia

    Feb 2021

    The pandemic highlighted the importance of cleaning areas where germs are more likely to spread, such as toilets, resulting in consumers seeking highly effective toilet care products with a level of convenience thereby boosting retail value sales for...

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    Home Care in Slovakia

    Feb 2021

    Home care in Slovakia generally performed well in 2020, benefiting from the hygiene-centric lifestyles adopted by consumers as a response to the pandemic. The COVID-19 pandemic significantly impacted the lives of consumers, with home seclusion and ...

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    Home Insecticides in Slovakia

    Feb 2021

    Retail value sales of home insecticides in Slovakia slowed during 2020 despite home insecticides being a distress product, considered necessary and essential when there is a high incidence of insects. Thus, consumers would buy this product even in ...

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    Laundry Care in Slovakia

    Feb 2021

    Slovakian consumers stockpiled laundry care products in early March 2020 as a consequence of the restrictions announced by government to curb the spread of the COVID-19 pandemic. Furthermore, when purchasing laundry care consumers bought larger pack ...

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    Naturally Healthy Packaged Food in Slovakia

    Feb 2021

    Growing health concerns amongst the Slovak population benefited naturally healthy packaged food products in 2020. Nonetheless, growth was slowed down by the rising demand for fresh fruit and vegetables as many households preferred making food from ...

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    Organic Packaged Food in Slovakia

    Feb 2021

    Rising economic tensions have forced consumers to limit their purchases of organic products in 2020. Growth was therefore moderately subdued overall in the year as jobs were at risk and many households faced the reality of reduced income due to the ...

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    Fortified/Functional Beverages in Slovakia

    Feb 2021

    Fortified/functional beverages saw further healthy growth in 2020, attracting consumers with their unique composition of vitamins and minerals. Domestically-sourced brands saw rising consumer interest in 2020, supported by product innovation such as ...

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    Better For You Packaged Food in Slovakia

    Feb 2021

    The COVID-19 pandemic boosted retail sales in 2020 as consumers moved to healthier products. However, BFY products did not receive the same attention as FF products as the added value perceived by consumers is less important as it does not directly ...

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    Better For You Beverages in Slovakia

    Feb 2021

    COVID-19 has significantly impacted the drinking behaviour of Slovak consumers in 2020 as they social distanced and spent a lot of time working from home. This led to slumping sales of impulse purchases of carbonates, including lower sugar carbonates...

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    Naturally Healthy Beverages in Slovakia

    Feb 2021

    NH beverages continued to see growth in 2020. NH beverages are, in most cases, available at more affordable prices than other HW offerings, while still having the same benefits to health and wellness. Nonetheless, the cold months of May and June ...

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    Organic Beverages in Slovakia

    Feb 2021

    Organic beverages is by far the smallest offering from health and wellness beverages, with a limited number of products available, inadequate marketing and promotions, as well as high unit prices resulting in low value sales. Volume growth in 2020 ...

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    Free From in Slovakia

    Feb 2021

    Free from products continued to gain popularity in 2020 thanks to the rising health concerns of Slovak consumers. However, the negative economic implications of the COVID-19 pandemic forced some consumers to buy free from products less often. As ...

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    Fortified/Functional Packaged Food in Slovakia

    Feb 2021

    Growing health concerns in 2020 provide a boost for health beneficial products as consumers sought out brands to helped them maintain their good health, boosted immunity or provided additional vitamins and minerals for their wellbeing. In 2020, ...

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    Health and Wellness in Slovakia

    Feb 2021

    Consumers in Slovakia were increasingly interested in healthy living in 2020, with the COVID-19 pandemic motivating them to improve the quality of food and drinks they consumed. This led to rising demand for organic, locally-sourced and naturally ...

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    Bottled Water in Slovakia

    Jan 2021

    Although social distancing helped bottled water volume sales in March 2020, the current value boost received from consumer stockpiling started to fade during April. This, combined with a spell of cold weather in May and June, left retail volume sales...

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