Slovenia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Slovenia.

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    Strategy Briefing

    Digital Landscape in Eastern Europe

    Jul 2021

    Eastern Europe’s digital development continues as consumers increasingly embrace digital services. Consumers previously suspicious of the safety of online payments began to trust and value the convenience of fast and secure online payment methods as ...

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    Country Briefing

    Country Briefing

    Households: Slovenia

    Jun 2021

    Global shifts in gender, ageing, migration, housing and education are transforming the size, location and general make-up of households around the globe, with diverse implications for governments and companies. Households insights can help identify ...

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    Country Report

    Country Report

    Ice Cream and Frozen Desserts in Slovenia

    Jun 2021

    Having seen declines in retail volume and current value sales in 2020, ice cream and frozen desserts is predicted to rebound to register positive growth over 2021. However, this performance is expected to be due solely to ice cream, as frozen ...

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    Country Report

    Country Report

    Chocolate Confectionery in Slovenia

    Jun 2021

    The majority of categories are projected to see retail volume sales declines in 2021. The worst affected are expected to be seasonal chocolate, as restrictions on social gatherings stifled the demand over Easter, which is one of the two major periods...

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    Country Report

    Country Report

    Sweet Biscuits, Snack Bars and Fruit Snacks in Slovenia

    Jun 2021

    Cravings for indulgence and high-calorie snacks is fuelling sales growth in 2021, particularly in sweet biscuits. COVID-19 restrictions, including lockdowns, in 2020, saw sweet biscuits frequently chosen as a snack to accompany a film or other form ...

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    Country Report

    Country Report

    Savoury Snacks in Slovenia

    Jun 2021

    The indulgence and comfort food trends during the pandemic saw many consumers ignore the high sugar, salt or calorie content of savoury snacks in 2020. The slow process of normalisation has sustained these consumption habits, leading to further ...

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    Country Report

    Country Report

    Sugar Confectionery in Slovenia

    Jun 2021

    Retail volume sales of sugar confectionery are expected to fall over 2021, albeit at a slower rate than in 2020. As purchasing patterns continue to be affected by restrictions on consumer movement in 2021, the key impulse sales factor has remained ...

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    Country Report

    Country Report

    Gum in Slovenia

    Jun 2021

    Gum is expected to be the worst-performing category in snacks over 2021. Chewing gum is usually consumed outside the home. With restrictions on consumer movement, socialising and widespread work-from-home measures continuing into 2021, the need for ...

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    Country Report

    Country Report

    Cigarettes in Slovenia

    Jun 2021

    Retail volume sales of cigarettes registered a larger decline in 2020 than has been seen in over five years in the category. The COVID-19 pandemic, therefore, had a negative impact on sales of cigarettes in 2020. In addition to the health concerns ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Slovenia

    Jun 2021

    In 2020, cigars, cigarillos and smoking tobacco registered high volume and value growth despite the upheaval of the COVID-19 pandemic. All product areas in this category benefited from consumers trading down from more expensive cigarettes. This was ...

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    Country Report

    Country Report

    Tobacco in Slovenia

    Jun 2021

    Overall, tobacco continued its moderate growth trajectory in terms of retail current value growth in 2020, but this was largely due to the continued rise in excise taxes which has boosted unit prices in the industry. Despite its continued growth, ...

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    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Slovenia

    Jun 2021

    Heated tobacco continued to grow in 2020, despite the disruption of the COVID-19 pandemic. Consumers have responded positively to the product, with many seeing it as a compromise between smoking, and adapting a habit that better benefits their ...

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    Country Report

    Country Report

    Wine in Slovenia

    May 2021

    Wine showed the least steep volume declines in 2020, thanks to the heavily ingrained culture of wine-drinking amongst Slovenia consumers. However, wine still faced challenges from the collapse of on-trade channels and the tourism industry during the ...

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    Country Report

    Country Report

    Cider/Perry in Slovenia

    May 2021

    Cider/perry was hit hard by closures of on-trade channels and a very weak tourist season in 2020, due to impacts from the COVID-19 pandemic. These negative factors were particularly significant for cider/perry, as on-trade channels and tourism are ...

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    Country Report

    Country Report

    Alcoholic Drinks in Slovenia

    May 2021

    Alcoholic drinks saw volume and value declines overall in Slovenia in 2020, due to myriad impacts from the event of COVID-19. Within this, different categories fared better or worse due to domestic traditions, cost, and even health and wellness ...

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    Country Report

    Country Report

    Beer in Slovenia

    May 2021

    Despite seeing declines in 2020, beer was one of the best performers overall, second only to wine. Some sub-categories continued to show positive growth, whereas others were in decline. Domestic economy lager showed the strongest growth, thanks to ...

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    Country Report

    Country Report

    Rtds in Slovenia

    May 2021

    RTDs was hit hard by closures of on-trade channels and a very weak tourist season in 2020, due to impacts from the COVID-19 pandemic. These negative factors were particularly significant for RTDs, as on-trade channels and tourism are the category’s ...

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    Country Report

    Country Report

    Spirits in Slovenia

    May 2021

    Spirits was facing challenges even before the event of COVID-19, primarily from the intensifying responsible drinking campaigns in Slovenia and particularly so with those campaigns focused on drinks with a high alcohol content. Such a dynamic has ...

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    Country Report

    Country Report

    Oral Care in Slovenia

    May 2021

    Oral care recorded stable growth in 2020 due to the category providing essential, staple products and thanks to hygiene trends in the year of COVID-19. An ageing Slovenian population also fuelled growth of denture care in 2020. According to trade ...

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    Country Report

    Country Report

    Hair Care in Slovenia

    May 2021

    According to trade interviews, shampoos, conditioners and 2-in-1 categories experienced only low levels of decline in 2020 as these products are considered staple self-care items for the typical Slovenian consumer. Due to the closure of salons, ...

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