Slovenia

Eastern Europe’s digital development continues as consumers increasingly embrace digital services. Consumers previously suspicious of the safety of online payments began to trust and value the convenience of fast and secure online payment methods as ...

Global shifts in gender, ageing, migration, housing and education are transforming the size, location and general make-up of households around the globe, with diverse implications for governments and companies. Households insights can help identify ...

Having seen declines in retail volume and current value sales in 2020, ice cream and frozen desserts is predicted to rebound to register positive growth over 2021. However, this performance is expected to be due solely to ice cream, as frozen ...

The majority of categories are projected to see retail volume sales declines in 2021. The worst affected are expected to be seasonal chocolate, as restrictions on social gatherings stifled the demand over Easter, which is one of the two major periods...

Cravings for indulgence and high-calorie snacks is fuelling sales growth in 2021, particularly in sweet biscuits. COVID-19 restrictions, including lockdowns, in 2020, saw sweet biscuits frequently chosen as a snack to accompany a film or other form ...

The indulgence and comfort food trends during the pandemic saw many consumers ignore the high sugar, salt or calorie content of savoury snacks in 2020. The slow process of normalisation has sustained these consumption habits, leading to further ...

Retail volume sales of sugar confectionery are expected to fall over 2021, albeit at a slower rate than in 2020. As purchasing patterns continue to be affected by restrictions on consumer movement in 2021, the key impulse sales factor has remained ...

Gum is expected to be the worst-performing category in snacks over 2021. Chewing gum is usually consumed outside the home. With restrictions on consumer movement, socialising and widespread work-from-home measures continuing into 2021, the need for ...

Retail volume sales of cigarettes registered a larger decline in 2020 than has been seen in over five years in the category. The COVID-19 pandemic, therefore, had a negative impact on sales of cigarettes in 2020. In addition to the health concerns ...

In 2020, cigars, cigarillos and smoking tobacco registered high volume and value growth despite the upheaval of the COVID-19 pandemic. All product areas in this category benefited from consumers trading down from more expensive cigarettes. This was ...

Overall, tobacco continued its moderate growth trajectory in terms of retail current value growth in 2020, but this was largely due to the continued rise in excise taxes which has boosted unit prices in the industry. Despite its continued growth, ...

Heated tobacco continued to grow in 2020, despite the disruption of the COVID-19 pandemic. Consumers have responded positively to the product, with many seeing it as a compromise between smoking, and adapting a habit that better benefits their ...

Wine showed the least steep volume declines in 2020, thanks to the heavily ingrained culture of wine-drinking amongst Slovenia consumers. However, wine still faced challenges from the collapse of on-trade channels and the tourism industry during the ...

Cider/perry was hit hard by closures of on-trade channels and a very weak tourist season in 2020, due to impacts from the COVID-19 pandemic. These negative factors were particularly significant for cider/perry, as on-trade channels and tourism are ...

Alcoholic drinks saw volume and value declines overall in Slovenia in 2020, due to myriad impacts from the event of COVID-19. Within this, different categories fared better or worse due to domestic traditions, cost, and even health and wellness ...

Despite seeing declines in 2020, beer was one of the best performers overall, second only to wine. Some sub-categories continued to show positive growth, whereas others were in decline. Domestic economy lager showed the strongest growth, thanks to ...

RTDs was hit hard by closures of on-trade channels and a very weak tourist season in 2020, due to impacts from the COVID-19 pandemic. These negative factors were particularly significant for RTDs, as on-trade channels and tourism are the category’s ...

Spirits was facing challenges even before the event of COVID-19, primarily from the intensifying responsible drinking campaigns in Slovenia and particularly so with those campaigns focused on drinks with a high alcohol content. Such a dynamic has ...

Oral care recorded stable growth in 2020 due to the category providing essential, staple products and thanks to hygiene trends in the year of COVID-19. An ageing Slovenian population also fuelled growth of denture care in 2020. According to trade ...

According to trade interviews, shampoos, conditioners and 2-in-1 categories experienced only low levels of decline in 2020 as these products are considered staple self-care items for the typical Slovenian consumer. Due to the closure of salons, ...