Slovenia

Tissue and hygiene witnessed solid growth in value and volume terms in 2018 supported by Slovenia’s stable economy and rising disposable income. Demographic factors also played a role with the country’s ageing population boosting sale of adult ...

Retail adult incontinence continued to see strong growth in current value and retail volume terms in 2018. This partly due to the ageing of Slovenia’s population, with the share of the population aged over 65 increasing by two percentage points ...

Retail tissue is a relatively mature category in Slovenia, with modest growth being driven by price discounting, which was reflected by a further decline in the category’s average unit price in 2018. Despite its maturity per capita consumption is ...

Sales of Rx/reimbursement adult incontinence are closely linked with the trends witnessed in retail adult incontinence, with a higher use of these products seen in the country in 2018. Due to improving awareness of the issue, more and more people are...

Sanitary protection continued to record steady growth in current value terms in 2018 supported by the stable economic conditions within the country. With disposable income rising consumers have shown a greater willingness to invest in products which ...

Wipes continued to see steady growth in current value terms in 2018 with sales supported by rising disposable income. With the standard of living improving in the country consumers have become more focused on products which can provide added ...

AFH adult incontinence continued to benefit from Slovenia’s ageing population coupled with stable government spending on healthcare and growing awareness of the problem. With this pattern set to continue over the forecast period it is expected that ...

Nappies/diapers/pants saw a slight decline in retail volume terms in 2018 with value growth sustained by a significant rise in the category’s average unit price. The population aged 0-3 years declined throughout the review period due to a falling ...

In 2018, bottled water posted solid growth in volume and value terms in both the off-trade and on-trade channels, despite the good quality of tap water in the country. This can be largely attributed to manufacturers’ increased marketing efforts and ...

Despite ongoing negative publicity with regard to the consumption of carbonates due to their high sugar content, the category registered both positive volume and current value growth in 2018 thanks to manufacturers’ heavy investment in marketing. ...

Concentrates did not feel the full effects of the economic downturn during the last decade due to its lower unit prices when compared with other soft drinks. In addition, the category also benefits from the high quality of tap water in Slovenia. ...

Despite growing public concern and negative media coverage of the adverse impact of energy drinks on human health, the category continued to grow in volume and value terms in both the off-trade and on-trade in 2018. Health warnings are being targeted...

Juice volume sales in the off-trade declined throughout the review period, with this continuing in 2018. An overall improvement in the economic climate has not been able to reverse this trajectory, mainly due to juice being associated with a high ...

A positive economic climate and growing consumer confidence as a result of higher disposable incomes helped soft drinks in Slovenia to record another positive performance in 2018. Sales increased in both volume and value terms, with the off-trade ...

RTD coffee posted a stable performance in both volume and value terms over the review period in Slovenia. However, it remains small in comparison with other soft drinks categories. One barrier to stronger sales has been the strong hot coffee drinking...

RTD tea continued to record a decline in both volume and value sales in 2018. Things are not all doom and gloom for the category, however, as the strengthening health and wellness trend is providing an opportunity for manufacturers to develop ...

Over the review period the performance of sports drinks in off-trade current value terms fluctuated, with the category remaining flat in 2018. The on-trade, on the other hand, continued to record steady growth. Off-trade sales are being hampered by ...

Steady performance of apparel and footwear specialist retailers in 2018 is mainly linked to the positive economic outlook and consumer confidence. Purchase of those product categories are heavily influenced by disposable incomes that gradually ...

Direct selling experienced a prolonged period of contracting sales throughout the review period and continued to drop in 2018. The main drivers behind this performance are to be found in the shifting power from sellers to buyers, which were fostered ...

Health and beauty specialist retailers gradually improved its performance over the review period and managed to recover from the previous decade of economic turmoil. This was mainly a result of the overall optimistic economic outlook combined with ...