Slovenia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Slovenia.

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    Mass Beauty and Personal Care in Slovenia

    Jun 2020

    Mass beauty and personal care was seen to benefit from the economic growth in Slovenia in 2019, leading to stronger consumer spending power and rising consumer confidence. In main, this was noted with consumers in the lower-income brackets, who were ...

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    Colour Cosmetics in Slovenia

    Jun 2020

    As the economy improved in Slovenia in 2019, so consumers became more interested in cosmetics and grooming. Women are generally knowledgeable about colour cosmetics, with younger generations interested in following the latest trends. Discreet and ...

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    Bath and Shower in Slovenia

    Jun 2020

    Rising disposable incomes in Slovenia in 2019, along with increased consumer confidence, were the main drivers in bath and shower in 2019. The habits of Slovenia consumers were also noted to be changing, in the sense that people were paying more ...

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    Men's Grooming in Slovenia

    Jun 2020

    The rising disposable income seen in Slovenia in 2019 played a part in men’s grooming. Men in Slovenia were starting to pay more attention to their appearances, with different lifestyles and fashions emerging. In a move away from simple grooming, ...

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    Skin Care in Slovenia

    Jun 2020

    2019 saw an upsurge of private label and beauty specialist retailers in Slovenia. The growing developments seen in value-for-money brands in skin care started to shape the Slovenian skin care segment in 2019. The increasingly accessible ...

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    Premium Beauty and Personal Care in Slovenia

    Jun 2020

    Premium beauty and personal care entered a grace period in 2019, as the economy in Slovenia improved and consumers started to enjoy stronger spending power and greater confidence in their disposable incomes. This meant that a greater number of ...

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    Baby and Child-Specific Products in Slovenia

    Jun 2020

    Baby and child-specific products is both driven and hampered by birth rates in Slovenia. According to national statistics, there has been a marginal decline in the number of birth rates in Slovenia since 2013 and this has resulted in a slowdown in ...

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    Oral Care in Slovenia

    Jun 2020

    According to research conducted by the Slovenia Ministry of Health from 2016, Slovenians generally have good oral hygiene habits. This explains why oral care was one of the better performing categories in 2019 and it also presented good opportunities...

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    Deodorants in Slovenia

    Jun 2020

    Health and wellness trends seen in Slovenia in 2019, along with an increasing awareness of ecological issues, were cited to be drivers for deodorants. Consumers continued to look more towards products which contained natural ingredients and ...

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    Fragrances in Slovenia

    Jun 2020

    The rising disposable income and greater consumer confidence seen in Slovenia in 2019 played a key role in the development of fragrances. However, despite this, the category remained in decline as premium fragrances were still considered too costly. ...

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    Hair Care in Slovenia

    Jun 2020

    Hair care recorded better performance than other categories in beauty and personal care in Slovenia in 2019. This is thanks to the accessibility of professional hair care products sold via hair salons, specialised outlets, and specialised websites, ...

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    Depilatories in Slovenia

    Jun 2020

    Depilatories remained a small category in Slovenia in 2019. Whilst depilation is a common practice amongst women in Slovenia, there are no culturally-specific perceptions which would influence its performance. Therefore, ...

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    Beauty and Personal Care in Slovenia

    Jun 2020

    In 2019, Slovenia was seeing economic improvements which resulted in stronger consumer spending power and greater consumer confidence in their disposable incomes. Lower-income consumers were also being lifted out of the economy segment and thus able ...

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    Sun Care in Slovenia

    Jun 2020

    Sun care, by its definition, is a seasonal product which is driven by the weather. In Slovenia, long and sunny summers last from June to early September and therefore this period of time sees relatively stable sales. Additionally, Slovenia consumers ...

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    Retail Tissue in Slovenia

    Jun 2020

    The health and wellness trend that has swept across Slovenia in recent years has brought with it a greater focus on personal hygiene among most of the population. The result is that personal hygiene is at its highest levels historically. This is ...

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    Tissue and Hygiene in Slovenia

    Jun 2020

    COVID-19 is believed to have arrived in Slovenia during the second half of February 2020. Slovenia lies immediately to the east of northern Italy, one of the parts of Europe hardest hit by the first wave of COVID-19, and the Government of Slovenia ...

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    Wipes in Slovenia

    Jun 2020

    Wipes had another good year in 2019 as sales continued to increase. The main driver behind the positive performances seen in the category during the review period was the rising disposable incomes of many consumers. With the Slovenian economy ...

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    Nappies/Diapers/Pants in Slovenia

    Jun 2020

    With sales of nappies/diapers/pants continuing to decline in 2019, the main influence on the category during the year was the falling numbers of babies being born in Slovenia. This trend has in developing for many years and it has developed to the ...

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    Rx/Reimbursement Adult Incontinence in Slovenia

    Jun 2020

    At the end of the review period, there were some 85,000 people in Slovenia that were members of the government’s Rx/reimbursement scheme for adult incontinence products. This figure can be considered quite high as a proportion of the total Slovenian ...

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    Sanitary Protection in Slovenia

    Jun 2020

    Towards the end of the review period, sales of sanitary protection continued to increase at a steady and sustainable rate. Among the major factors supporting category growth in 2019 were the favourable economic scenario in Slovenia, which has led to ...

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