Slovenia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Slovenia.

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    Air Care in Slovenia

    Feb 2019

    In line with the growing demand for convenient home care, it was electric air fresheners which once again recorded the most dynamic growth in value and volume terms in 2018. Electric air fresheners is the largest category of air care in value terms ...

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    Bleach in Slovenia

    Feb 2019

    Bleach is primarily used for disinfection purposes when cleaning the toilet and floors, with its use in laundry declining over the review period with consumers switching to automatic detergents and laundry aids. Since chlorine bleach is perceived to ...

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    Dishwashing in Slovenia

    Feb 2019

    The dishwasher possession rate in Slovenia rose by eight percentage points over the review period and this has supported the growth of automatic dishwashing. With an improving economy and rising disposable income consumers have been investing in ...

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    Home Insecticides in Slovenia

    Feb 2019

    Home insecticides is highly reliant on the weather in Slovenia, with for example a mild winter and a hot summer supporting a rise in the population of insects such as flies and mosquitos. Demand for home insecticides typically peaks during the warmer...

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    Laundry Care in Slovenia

    Feb 2019

    With laundry care approaching saturation and maturity, growth was driven by innovation and new product development during the review period as well as the growing presence of value for money private label options. Automatic detergents dominates ...

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    Home Care in Slovenia

    Feb 2019

    Despite slower economic growth in 2018 Slovenia remains one of the fastest-growing economies in the eurozone, with unemployment falling and one of the highest minimum wages in the EU. This has helped to drive sales of home care with more convenient ...

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    Polishes in Slovenia

    Feb 2019

    Polishes remains one of the smaller categories of home care in Slovenia with it not seen as an essential category within many households. Nevertheless, the category recorded moderate current value growth in 2018. Slovenian homes typically have lots ...

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    Surface Care in Slovenia

    Feb 2019

    Contemporary urban Slovenian households are paying increasing attention to the design and surfaces of their living room, kitchen and bathroom, as well as their maintenance. This is impacting the performance of products such as kitchen and bathroom ...

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    Toilet Care in Slovenia

    Feb 2019

    The growth of toilet care reflects growing demand for more convenience and improved sanitation, which is benefiting value sales more than volume. With a growing focus on health and wellbeing households are paying greater attention to the cleanliness ...

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    Analgesics in Slovenia

    Jan 2019

    Analgesics witnessed modest retail volume growth rates over the latter part of the review period and generally recorded diminishing growth as maturity slowly arrived in Slovenia, which counteracted the economic improvements and increased consumer ...

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    Cough, Cold and Allergy (Hay Fever) Remedies in Slovenia

    Jan 2019

    Coughs, colds and allergies remain the most prevalent reasons for Slovenian consumers to choose self-medication, making this one of the largest OTC categories in terms of value, with strong consecutive value growth over the review period. However ...

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    Dermatologicals in Slovenia

    Jan 2019

    Dermatologicals recorded a rather modest performance overall in 2018, with different growth rates within specific categories, with a slow recovery from the earlier review period in terms of value sales as a result of declining unit prices. Some ...

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    Dietary Supplements in Slovenia

    Jan 2019

    Dietary supplements remained the largest category among vitamins and dietary supplements in 2018, maintaining its relatively dynamic performance throughout the review period. Hosting a plethora of variants in terms of products, the category continues...

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    Digestive Remedies in Slovenia

    Jan 2019

    It is becoming clear that sales of digestive remedies are dependent on the increasing prevalence of digestive issues among consumers who are finding their lifestyles and food choices ever more problematic. Nutritional and dietary contents are among ...

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    Herbal/Traditional Products in Slovenia

    Jan 2019

    Herbal/traditional products remained one of the most prominent categories in consumer health and continued to outperform the market as a whole in 2018. This is without doubt a result of the growing health and wellness trends and the perception of ...

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    Consumer Health in Slovenia

    Jan 2019

    Consumer health in Slovenia witnessed a gradual recovery across categories for another year in 2018. In spite of a number of hurdles in terms of stricter regulation and government intervention, consumers exhibited more encouraging behaviour in their ...

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    Paediatric Consumer Health in Slovenia

    Jan 2019

    Parents are often cautious in regards to medication for their children and will often first consult with medical professionals. Moreover, reluctance to reach for OTC products and self-medication is often only overcome by explicit recommendations from...

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    Sports Nutrition in Slovenia

    Jan 2019

    Sports nutrition stabilised and recorded modest retail value growth rates across categories in 2018. The most dynamic growth was recorded by sports protein bars, which benefited from the growing demand for healthy snacks and which was also evident ...

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    Vitamins in Slovenia

    Jan 2019

    Vitamins registered steady growth during the review period and this continued into 2018 in both retail value and volume terms due to growing demand. This is mainly a result of the increasing health and wellness trends which are encouraging a shift ...

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    Weight Management and Wellbeing in Slovenia

    Jan 2019

    While health and wellness are closely related to weight management, the latter is driven by a different motive. Beauty and aesthetics are the main factors in sales of weight management products and are therefore also ingrained in the marketing ...

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