Retail current value sales of small cooking appliances exhibited their most rapid rate of growth in almost a decade during 2020. As a result of COVID-19 restrictions, local consumers were spending much more time at home and preparing more meals there.
With many people working from home for an extended period, demand for coffee machines has been particularly strong since the onset of the pandemic. A cup of fresh coffee “like in the office” or in a café provided a bright spot in the monotonous daily routines of many home workers.
Groupe SEB Vostok ZAO remained the leading player in small cooking appliances in 2021. However, it has lost retail volume share since the onset of the pandemic, with ‘others’ i.
While the rate of growth in retail current value sales of small cooking appliances will continue to slow for much of the forecast period, it will remain robust. Given the pandemic-related surge in demand that occurred during the latter part of the review period, a slowdown is inevitable, particularly as the short-term economic outlook for Russia is rather uncertain, with inflationary pressure building.
Coffee machines will remain by far the top performer in small cooking appliances, as local consumers become increasingly interested in having a high-quality coffee experience at home. Demand for espresso coffee machines will be particularly strong.
E-commerce overtook electronics and appliance specialist retailers as the leading distribution channel for small cooking appliances in 2020. It maintained that position in 2021, even though COVID-19 restrictions on retail outlets were eased significantly.
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Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.See All of Our Definitions
This report originates from Passport, our Small Cooking Appliances research and analysis database.
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