Smart Assistants Are Infiltrating Speakers

Introduction

Scope

Key findings

Market Outlook

Wireless speakers and wearables sustain growth

Value growth keeping pace with volume growth

Consumer Lifestyles and Demographics

Consumers in emerging markets are better off than ever

Family time is the top priority for consumers in all life stages

Consumers are more willing than ever to spend to free up time

Hectic lifestyles drive sales of tools that bring about convenience

Millennial travellers to see the biggest absolute growth

Connected generation’s insatiable appetite for connectivity

On-demand economy boosts the music streaming industry

Digital music sales exceeds physical for the first time in 2015

Paying subscribers are rising

Consumers aged 26-35 are more likely to pay for music

Key Drivers For Wireless Speakers

Key growth drivers of wireless speakers

Smartphones are the greatest enablers of wireless speakers

Wireless speakers to reach 73 million units in 2021

Unit prices are increasing concurrently with volume growth

Infiltration of Smart Assistant

Adoption of connected appliances to ramp up

Shopping reinvented: Next era of connected commerce

Smart assistant speaker is the next big thing for connected home

Smart assistant features are increasingly integrated into speakers

Amazon Alexa leads in the number of SKUs

Amazon’s win in smart assistant speakers is backed by its services

Smart assistant speakers will exceed 60 million units in 2021

Opportunities

Smart speakers to boost online sales of numerous industries

Attractive return policy for apparel and footwear is a major draw

Untapped potential in voice activated shopping

Home care: Auto-replenishment services relive routine chores

Which offers the most opportunities for smart assistant speakers ?

Future of wireless speakers

Report Definitions

Data parameters and report definitions (1)

Data parameters and report definitions (2)

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