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Strategy Briefing

Smart Assistants Are Infiltrating Speakers

40 pages, Feb 2017

US$1,325

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About This Report

New Report Guarantee

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Increased smartphone storage space, availability of music streaming apps and a shift towards 4G have led consumers to increasingly use their smartphones as the primary medium to listen to their music on the go or at home which in turn is driving sales of wireless speakers. As a relatively low cost device, wireless speakers are also evolving into smart assistants that will provide numerous untapped opportunities and bring households closer to a connected home.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Smartphones are enabling the growth of wireless speakers

The proliferation of smartphones and the increased availability of music streaming apps are boosting the growth of wireless speakers.

Paying music subscribers will opt for higher-priced models

Paid subscribers are more likely to be willing to opt for a premium wireless speaker having invested in a music subscription.

Rising demand for convenience-related offerings has led to new conduits for commerce

Consumers are increasingly willing to spend in order to free up time for more important and satisfying things in their lives by leveraging apps and technology.

Smart assistant technology is device-agnostic

The device-agnostic nature of major voice control technology means that it can be found or may be installed in numerous existing product categories such as wireless speakers and home cinema and speaker systems.

Sales of smart assistant speakers will exceed 60 million units in 2021

Amazon will hold on to its lead as the forerunner in the smart assistant speakers market due to its tightly integrated services.

Growth of smart assistant speakers will be driven by online retailers

Online retailers such as Amazon have the most to gain from widespread adoption of the smart assistant speakers. Critically, this provides another endpoint for consumers to interact with and purchase from.

Multiple industries will benefit from growth of smart assistant speakers

Industries that are set to be boosted by the growth of smart assistant speakers tend to be those that are able to bring about convenience to households’ mundane but routine chores or fulfil their entertainment needs.

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Introduction

Scope

Key findings

Market Outlook

Wireless speakers and wearables sustain growth

Value growth keeping pace with volume growth

Consumer Lifestyles and Demographics

Consumers in emerging markets are better off than ever

Family time is the top priority for consumers in all life stages

Consumers are more willing than ever to spend to free up time

Hectic lifestyles drive sales of tools that bring about convenience

Millennial travellers to see the biggest absolute growth

Connected generation’s insatiable appetite for connectivity

On-demand economy boosts the music streaming industry

Digital music sales exceeds physical for the first time in 2015

Paying subscribers are rising

Consumers aged 26-35 are more likely to pay for music

Key Drivers For Wireless Speakers

Key growth drivers of wireless speakers

Smartphones are the greatest enablers of wireless speakers

Wireless speakers to reach 73 million units in 2021

Unit prices are increasing concurrently with volume growth

Infiltration of Smart Assistant

Adoption of connected appliances to ramp up

Shopping reinvented: Next era of connected commerce

Smart assistant speaker is the next big thing for connected home

Smart assistant features are increasingly integrated into speakers

Amazon Alexa leads in the number of SKUs

Amazon’s win in smart assistant speakers is backed by its services

Smart assistant speakers will exceed 60 million units in 2021

Opportunities

Smart speakers to boost online sales of numerous industries

Attractive return policy for apparel and footwear is a major draw

Untapped potential in voice activated shopping

Home care: Auto-replenishment services relive routine chores

Which offers the most opportunities for smart assistant speakers ?

Future of wireless speakers

Report Definitions

Data parameters and report definitions (1)

Data parameters and report definitions (2)

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Megatrends

Strategy Briefing

Smart Assistants Are Infiltrating Speakers

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Smartphones are enabling the growth of wireless speakers

Paying music subscribers will opt for higher-priced models

Rising demand for convenience-related offerings has led to new conduits for commerce

Smart assistant technology is device-agnostic

Sales of smart assistant speakers will exceed 60 million units in 2021

Growth of smart assistant speakers will be driven by online retailers

Multiple industries will benefit from growth of smart assistant speakers

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Market Outlook

Wireless speakers and wearables sustain growth

Value growth keeping pace with volume growth

Consumer Lifestyles and Demographics

Consumers in emerging markets are better off than ever

Family time is the top priority for consumers in all life stages

Consumers are more willing than ever to spend to free up time

Hectic lifestyles drive sales of tools that bring about convenience

Millennial travellers to see the biggest absolute growth

Connected generation’s insatiable appetite for connectivity

On-demand economy boosts the music streaming industry

Digital music sales exceeds physical for the first time in 2015

Paying subscribers are rising

Consumers aged 26-35 are more likely to pay for music

Key Drivers For Wireless Speakers

Key growth drivers of wireless speakers

Smartphones are the greatest enablers of wireless speakers

Wireless speakers to reach 73 million units in 2021

Unit prices are increasing concurrently with volume growth

Infiltration of Smart Assistant

Adoption of connected appliances to ramp up

Shopping reinvented: Next era of connected commerce

Smart assistant speaker is the next big thing for connected home

Smart assistant features are increasingly integrated into speakers

Amazon Alexa leads in the number of SKUs

Amazon’s win in smart assistant speakers is backed by its services

Smart assistant speakers will exceed 60 million units in 2021

Opportunities

Smart speakers to boost online sales of numerous industries

Attractive return policy for apparel and footwear is a major draw

Untapped potential in voice activated shopping

Home care: Auto-replenishment services relive routine chores

Which offers the most opportunities for smart assistant speakers ?

Future of wireless speakers

Report Definitions

Data parameters and report definitions (1)

Data parameters and report definitions (2)

Why buy this report?

Want to find out more about this report?

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