Strategy Briefing

Smart Destinations to Tackle Over-tourism

Jan 2018

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Over-tourism may be the buzz word of 2017 but it marks a watershed moment where there is a growing realisation in the travel industry that visitor numbers at all costs is no longer a sustainable strategy. Starting from the smart city template, destinations are adapting to challenges such as over-capacity and are harnessing the power of technology to this end. This report looks at some of the solutions including dispersal and mobility that are being used to spread the value of travel and tourism.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Breaking the mould

There is a growing realisation that it is no longer acceptable to pursue tourism growth at any cost. The recent backlash points to what happens when tourism negatively impacts the local community and environment.

Smart city mindset

Following COP21 and the signing of the Paris Climate Agreement, the role of smart cities has gained in importance, and tourism has been earmarked as a key way to achieve the Sustainable Development Goals.

Barcelona overflows

Barcelona, along with Venice, serve as warnings to what happens when demand grows excessively and in an unsustainable manner, and that it is important to be watchful and take pre-emptive measures to avoid reaching tipping point.

Beyond the city walls

One major strategy is aiming to disperse visitors away from the standard tourist circuits, encouraging exploration to help spread visitor spending more evenly.

On the same page

Governments also need to take a joined up approach to tourism development, combining several government industries, as well as the private sector, as seen in cities such as Singapore and Vienna.

Tough decisions

The travel industry needs to accept that over-capacity is not sustainable, and needs to take proactive measures to reduce the dependency on high volume, low spending visitors – otherwise punitive taxation and bans may be a future reality.

Transformative visitor experience

Bringing the visitor into the equation, along with ensuring the local community has a voice, will be key to future success. Nurturing and incentivising good travel behaviour will become the standard for the visitor experience, enhanced by the “feel good” factor from taking part in a socially responsible activity.

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Introduction

Scope

Key findings

TIDE TURNING ON TOURISM

Continuous tourism growth forecast for tourism over the long term

But nothing can last forever… and threats may impede demand

2017 the year of sustainable development – and the tourism backlash

Europe aims to strike the right balance between residents and tourists

Keeping one step ahead of capacity challenges

Travel by numbers but with an environmental cost

Barcelona Reaches Tipping Point

Barcelona exemplifies what happens when cities grow too much

It is time to change and choose value over volume

Catalonia spending on the right track but challenges remain

Regulation as key to the over-tourism solution

Cleaning up short term rentals

Changing the mindset : there’s more to Catalonia than Barcelona

From Smart Cities to Smart Destinations

Refining the definition of a smart city

FROM SMART CITIES TO SMART DESTINATIONS

Smart cities like Barcelona powered by data for driving efficiencies

Vienna’s ambitious plans with cross-border opportunities

Singapore and the quest for an integrated, seamless travel experience

The power of the crowd in the sharing economy

Amsterdam firing on all cylinders in the aim to be smarter

Mobility as a Service ( MaaS ) is the next evolution in urban transport

Encouraging responsible tourism behaviour

Dubai Smart City leads on transport and blockchain

Future Outlook

Driving up average spend is the key to future success

But average daily spend is the critical indicator

In pursuit of value kept in destination

Travel in 2030: dystopian travel ban to the extreme

Quick wins for smart destinations

Appendix

About Euromonitor International’s Travel Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Travel Forecast Model

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

Smart Destinations to Tackle Over-tourism

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Breaking the mould

Smart city mindset

Barcelona overflows

Beyond the city walls

On the same page

Tough decisions

Transformative visitor experience

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

TIDE TURNING ON TOURISM

Continuous tourism growth forecast for tourism over the long term

But nothing can last forever… and threats may impede demand

2017 the year of sustainable development – and the tourism backlash

Europe aims to strike the right balance between residents and tourists

Keeping one step ahead of capacity challenges

Travel by numbers but with an environmental cost

Barcelona Reaches Tipping Point

Barcelona exemplifies what happens when cities grow too much

It is time to change and choose value over volume

Catalonia spending on the right track but challenges remain

Regulation as key to the over-tourism solution

Cleaning up short term rentals

Changing the mindset : there’s more to Catalonia than Barcelona

From Smart Cities to Smart Destinations

Refining the definition of a smart city

FROM SMART CITIES TO SMART DESTINATIONS

Smart cities like Barcelona powered by data for driving efficiencies

Vienna’s ambitious plans with cross-border opportunities

Singapore and the quest for an integrated, seamless travel experience

The power of the crowd in the sharing economy

Amsterdam firing on all cylinders in the aim to be smarter

Mobility as a Service ( MaaS ) is the next evolution in urban transport

Encouraging responsible tourism behaviour

Dubai Smart City leads on transport and blockchain

Future Outlook

Driving up average spend is the key to future success

But average daily spend is the critical indicator

In pursuit of value kept in destination

Travel in 2030: dystopian travel ban to the extreme

Quick wins for smart destinations

Appendix

About Euromonitor International’s Travel Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Travel Forecast Model

Why buy this report?

Want to find out more about this report?

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