The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreApr 2016
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While developments in connected appliances are still nascent, the growth momentum is expected to pick up strongly from 2016 to 2020 globally, especially in China. For consumers, connected appliances will offer tangible benefits in the form of cost savings and convenience. For businesses, connected appliances will drive cross industry revolution and post significant impact to other industries such as retailing, home care and packaged food etc.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Rising smartphone and internet penetration rates are critical in setting up network infrastructure for connected appliances.
While the market is ready, manufacturers will need the support from government and industry associations in terms of standardisation to support the adoption of connected appliances.
Growing interest from Chinese manufacturers to invest in connected appliances for value gains, rising disposable income of Chinese households and support from internet retailers and government will drive adoption rates of connected appliances in China.
Growth of connected appliances will generate huge amounts of consumer data, which will boost the demand for consumer data analytics and market research.
With consumer data and insights, connected appliances will provide enormous growth opportunities to other industries including internet retailing, home care, packaged food, healthcare and others to offer remote services to users of connected appliances.
Since cost savings and pricing are critical purchase criteria, clear communication of the tangible benefits of cost savings and right price premium which commensurate with cost savings will drive global adoption.
Connected appliances will also bring consumers convenience in supporting families with elderly members or with dual-income households.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.