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Strategy Briefing
Smart Insights into Connected Appliances for Manufacturers and Retailers: Part II - Category Growth and Development Strategies
38 pages, Apr 2016
US$1,325Added to Cart
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While the growth momentum in connected appliances is expected to pick up from 2016 to 2020 globally, adoption rates will not be uniform across all consumer appliance categories. Split air conditioners are expected to have the greatest potential due to tangible benefits in energy savings and convenience. To drive global adoption, manufacturers need to communicate clear values to consumers and set price points that are commensurate with the benefits.
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Overview
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Infrastructure and government support are critical
Rising smartphone and internet penetration rates are critical in setting up the network infrastructure for connected appliances.
While the market is ready, manufacturers will need the support from government and industry associations in terms of standardisation to support the adoption of connected appliances.
China to lead global growth of connected appliances
Growing interest from Chinese manufacturers to invest in connected appliances for value gains, rising disposable incomes of Chinese households and support from internet retailers and government will drive adoption rates of connected appliances in China.
Connected appliances will generate significant impact to multiple industries
Growth of connected appliances will generate huge amounts of consumer data, which will boost the demand for consumer data analytics and market research.
With consumer data and insights, connected appliances will provide enormous growth opportunities to other industries including internet retailing, home care, packaged food, healthcare and others to offer remote services to users of connected appliances.
Price and tangible cost savings will be critical to mass adoption
Since cost savings and pricing are critical purchase criteria, clear communication of the tangible benefits of cost savings and right price premium commensurate with cost savings will drive global adoption.
Connected appliances will also bring consumers convenience in supporting families with elderly members or with dual-income households.
Air conditioners is perfect candidate for connected appliances
Air conditioners will have the highest adoption rate globally, as these devices have the highest energy consumption among all consumer appliances, and cost savings in electricity bills would be the most tangible to consumers.
In addition, the use cases including remote control, wearables control and weather monitoring etc. require little manual operation by users, allowing them to focus on other aspects of their lives, such as improving their quality of sleep.
Fridge freezers will post the most impact on businesses, despite challenges in technical development
At the moment, scanning technology is not mature enough to be extended to connected fridge freezers, as it would require food and beverage package coding to be embedded with food category information, expiration dates and nutritional facts.
Once successful in achieving coding and scanning the above useful data albeit challenging, connected fridge freezers will generate business opportunities in consumer data analytics, which in turn will benefit industries including retailing, packaged food and healthcare to serve connected fridge freezer users.
Unified platform and common standards will be mainstream
The technology complexity of connected appliances development is expected to increase sharply. Hence, cross-industry joint efforts will be critical.
Companies follow different development strategies, but they are encouraged to join a broader collaboration, since a unified platform and common standards are considered key to any success for inter-connectivity between appliances and devices.
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introduction
Scope
Key findings: Part I
Key findings: Part II
Definitions
Four key areas of development from connected towards smart
Top product categories with the highest potential for connectivity
category growth opportunities
Global percentage of connected appliances in 2020
Connected appliances to reach 178 million units in 2020
category growth opportunities - air conditioners
Split air conditioners show the greatest potential to be connected
Asia Pacific to lead global connected air conditioners development
Summary 1 use cases of connected air conditioners
category growth opportunities - Home laundry appliances
Automatic washer dryers to lead in connectivity
Laundry manufacturers improve detergent management
Summary 2 use cases of connected home laundry appliances
category growth opportunities - robotic vacuum cleaners
35% of robotic vacuum cleaners will be connected in 2020
Summary 3 use cases of connected robotic vacuum cleaners
category growth opportunities - Fridge freezers
Connected fridge freezers development facing hardest challenge
Summary 4 use cases of connected fridge freezers
category growth opportunities - air purifiers
Connected air purifiers to exceed the three million mark in 2020
Summary 5 use cases of connected air purifiers
category growth opportunities - Dishwashers
Western markets lead in connected dishwasher development
Summary 6 use cases of connected dishwashers
category growth opportunities - Ovens and Microwaves
Connected ovens projected to outpace connected microwaves
category growth opportunities - Ovens and microwaves
Summary 7 use cases of connected ovens and microwaves
Development strategies
Four key areas of development from connected towards smart
C omplexity from connected towards smart to increase sharply
Unified platforms and common standards will be mainstream
Collaboration to reduce complexity and promote standardisation
Recommendations
Part II: Recommendations
Report Definitions
Research methodology
Data parameters
Report definitions (1)
Report definitions (2)
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Request more informationComplete Catalogue
Strategy Reports
- Corporate Strategy Key Insights in an Increasingly Competitive Global Consumer Appliances Market | May 2018
- Internet of Things in the Home | May 2018
- Households and Appliances in 2030 | Apr 2018
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- Private Label - Potential in a Weakening Economy | Nov 2008
- Single Living: How Atomisation - The Rise of Singles and One-person Households - Is Affecting Consumer Purchasing Habits | Jul 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
- The Green (and Variegated) Consumer | Mar 2008
Country Reports
- Consumer Appliances in Argentina | Nov 2017
- Consumer Appliances in Australia | Dec 2017
- Consumer Appliances in Austria | Dec 2017
- Consumer Appliances in Brazil | Dec 2017
- Consumer Appliances in Canada | Dec 2017
- Consumer Appliances in Chile | Dec 2017
- Consumer Appliances in China | Dec 2018
- Consumer Appliances in Colombia | Dec 2017
- Consumer Appliances in Denmark | Dec 2017
- Consumer Appliances in Egypt | Dec 2017
- Consumer Appliances in France | Dec 2017
- Consumer Appliances in Germany | Dec 2017
- Consumer Appliances in Greece | Dec 2017
- Consumer Appliances in Hong Kong, China | Dec 2017
- Consumer Appliances in Hungary | Dec 2017
- Consumer Appliances in India | Dec 2017
- Consumer Appliances in Indonesia | Dec 2017
- Consumer Appliances in Israel | Dec 2017
- Consumer Appliances in Italy | Dec 2017
- Consumer Appliances in Japan | Mar 2018
- Consumer Appliances in Malaysia | Dec 2017
- Consumer Appliances in Mexico | Dec 2017
- Consumer Appliances in Morocco | Dec 2017
- Consumer Appliances in Nigeria | Dec 2017
- Consumer Appliances in Norway | Dec 2017
- Consumer Appliances in Poland | Dec 2017
- Consumer Appliances in Portugal | Dec 2017
- Consumer Appliances in Romania | Dec 2017
- Consumer Appliances in Russia | Dec 2017
- Consumer Appliances in Saudi Arabia | Dec 2017
- Consumer Appliances in Singapore | Dec 2017
- Consumer Appliances in South Africa | Dec 2017
- Consumer Appliances in South Korea | Dec 2017
- Consumer Appliances in Spain | Dec 2017
- Consumer Appliances in Sweden | Dec 2017
- Consumer Appliances in Taiwan | Dec 2017
- Consumer Appliances in Thailand | Dec 2017
- Consumer Appliances in the Czech Republic | Dec 2017
- Consumer Appliances in the Netherlands | Dec 2017
- Consumer Appliances in the Philippines | Dec 2017
- Consumer Appliances in the United Arab Emirates | Dec 2017
- Consumer Appliances in the United Kingdom | Dec 2017
- Consumer Appliances in the US | Dec 2017
- Consumer Appliances in Turkey | Dec 2017
- Consumer Appliances in Ukraine | Dec 2017
- Consumer Appliances in Venezuela | Dec 2017
- Consumer Appliances in Vietnam | Dec 2017
Complete Catalogue
Strategy Reports
- Corporate Strategy Key Insights in an Increasingly Competitive Global Consumer Appliances Market | May 2018
- Internet of Things in the Home | May 2018
- Households and Appliances in 2030 | Apr 2018
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- Private Label - Potential in a Weakening Economy | Nov 2008
- Single Living: How Atomisation - The Rise of Singles and One-person Households - Is Affecting Consumer Purchasing Habits | Jul 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
- The Green (and Variegated) Consumer | Mar 2008
Country Reports
- Consumer Appliances in Argentina | Nov 2017
- Consumer Appliances in Australia | Dec 2017
- Consumer Appliances in Austria | Dec 2017
- Consumer Appliances in Brazil | Dec 2017
- Consumer Appliances in Canada | Dec 2017
- Consumer Appliances in Chile | Dec 2017
- Consumer Appliances in China | Dec 2018
- Consumer Appliances in Colombia | Dec 2017
- Consumer Appliances in Denmark | Dec 2017
- Consumer Appliances in Egypt | Dec 2017
- Consumer Appliances in France | Dec 2017
- Consumer Appliances in Germany | Dec 2017
- Consumer Appliances in Greece | Dec 2017
- Consumer Appliances in Hong Kong, China | Dec 2017
- Consumer Appliances in Hungary | Dec 2017
- Consumer Appliances in India | Dec 2017
- Consumer Appliances in Indonesia | Dec 2017
- Consumer Appliances in Israel | Dec 2017
- Consumer Appliances in Italy | Dec 2017
- Consumer Appliances in Japan | Mar 2018
- Consumer Appliances in Malaysia | Dec 2017
- Consumer Appliances in Mexico | Dec 2017
- Consumer Appliances in Morocco | Dec 2017
- Consumer Appliances in Nigeria | Dec 2017
- Consumer Appliances in Norway | Dec 2017
- Consumer Appliances in Poland | Dec 2017
- Consumer Appliances in Portugal | Dec 2017
- Consumer Appliances in Romania | Dec 2017
- Consumer Appliances in Russia | Dec 2017
- Consumer Appliances in Saudi Arabia | Dec 2017
- Consumer Appliances in Singapore | Dec 2017
- Consumer Appliances in South Africa | Dec 2017
- Consumer Appliances in South Korea | Dec 2017
- Consumer Appliances in Spain | Dec 2017
- Consumer Appliances in Sweden | Dec 2017
- Consumer Appliances in Taiwan | Dec 2017
- Consumer Appliances in Thailand | Dec 2017
- Consumer Appliances in the Czech Republic | Dec 2017
- Consumer Appliances in the Netherlands | Dec 2017
- Consumer Appliances in the Philippines | Dec 2017
- Consumer Appliances in the United Arab Emirates | Dec 2017
- Consumer Appliances in the United Kingdom | Dec 2017
- Consumer Appliances in the US | Dec 2017
- Consumer Appliances in Turkey | Dec 2017
- Consumer Appliances in Ukraine | Dec 2017
- Consumer Appliances in Venezuela | Dec 2017
- Consumer Appliances in Vietnam | Dec 2017