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Strategy Briefing

Smart Insights into Connected Appliances for Manufacturers and Retailers: Part II - Category Growth and Development Strategies

38 pages, Apr 2016

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

While the growth momentum in connected appliances is expected to pick up from 2016 to 2020 globally, adoption rates will not be uniform across all consumer appliance categories. Split air conditioners are expected to have the greatest potential due to tangible benefits in energy savings and convenience. To drive global adoption, manufacturers need to communicate clear values to consumers and set price points that are commensurate with the benefits.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Infrastructure and government support are critical

Rising smartphone and internet penetration rates are critical in setting up the network infrastructure for connected appliances.

While the market is ready, manufacturers will need the support from government and industry associations in terms of standardisation to support the adoption of connected appliances.

China to lead global growth of connected appliances

Growing interest from Chinese manufacturers to invest in connected appliances for value gains, rising disposable incomes of Chinese households and support from internet retailers and government will drive adoption rates of connected appliances in China.

Connected appliances will generate significant impact to multiple industries

Growth of connected appliances will generate huge amounts of consumer data, which will boost the demand for consumer data analytics and market research.

With consumer data and insights, connected appliances will provide enormous growth opportunities to other industries including internet retailing, home care, packaged food, healthcare and others to offer remote services to users of connected appliances.

Price and tangible cost savings will be critical to mass adoption

Since cost savings and pricing are critical purchase criteria, clear communication of the tangible benefits of cost savings and right price premium commensurate with cost savings will drive global adoption.

Connected appliances will also bring consumers convenience in supporting families with elderly members or with dual-income households.

Air conditioners is perfect candidate for connected appliances

Air conditioners will have the highest adoption rate globally, as these devices have the highest energy consumption among all consumer appliances, and cost savings in electricity bills would be the most tangible to consumers.

In addition, the use cases including remote control, wearables control and weather monitoring etc. require little manual operation by users, allowing them to focus on other aspects of their lives, such as improving their quality of sleep.

Fridge freezers will post the most impact on businesses, despite challenges in technical development

At the moment, scanning technology is not mature enough to be extended to connected fridge freezers, as it would require food and beverage package coding to be embedded with food category information, expiration dates and nutritional facts.

Once successful in achieving coding and scanning the above useful data albeit challenging, connected fridge freezers will generate business opportunities in consumer data analytics, which in turn will benefit industries including retailing, packaged food and healthcare to serve connected fridge freezer users.

Unified platform and common standards will be mainstream

The technology complexity of connected appliances development is expected to increase sharply. Hence, cross-industry joint efforts will be critical.

Companies follow different development strategies, but they are encouraged to join a broader collaboration, since a unified platform and common standards are considered key to any success for inter-connectivity between appliances and devices.

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introduction

Scope

Key findings: Part I

Key findings: Part II

Definitions

Four key areas of development from connected towards smart

Top product categories with the highest potential for connectivity

category growth opportunities

Global percentage of connected appliances in 2020

Connected appliances to reach 178 million units in 2020

category growth opportunities - air conditioners

Split air conditioners show the greatest potential to be connected

Asia Pacific to lead global connected air conditioners development

Summary 1 use cases of connected air conditioners

category growth opportunities - Home laundry appliances

Automatic washer dryers to lead in connectivity

Laundry manufacturers improve detergent management

Summary 2 use cases of connected home laundry appliances

category growth opportunities - robotic vacuum cleaners

35% of robotic vacuum cleaners will be connected in 2020

Summary 3 use cases of connected robotic vacuum cleaners

category growth opportunities - Fridge freezers

Connected fridge freezers development facing hardest challenge

Summary 4 use cases of connected fridge freezers

category growth opportunities - air purifiers

Connected air purifiers to exceed the three million mark in 2020

Summary 5 use cases of connected air purifiers

category growth opportunities - Dishwashers

Western markets lead in connected dishwasher development

Summary 6 use cases of connected dishwashers

category growth opportunities - Ovens and Microwaves

Connected ovens projected to outpace connected microwaves

category growth opportunities - Ovens and microwaves

Summary 7 use cases of connected ovens and microwaves

Development strategies

Four key areas of development from connected towards smart

C omplexity from connected towards smart to increase sharply

Unified platforms and common standards will be mainstream

Collaboration to reduce complexity and promote standardisation

Recommendations

Part II: Recommendations

Report Definitions

Research methodology

Data parameters

Report definitions (1)

Report definitions (2)

Why buy this report?

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Megatrends

Strategy Briefing

Smart Insights into Connected Appliances for Manufacturers and Retailers: Part II - Category Growth and Development Strategies

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Infrastructure and government support are critical

China to lead global growth of connected appliances

Connected appliances will generate significant impact to multiple industries

Price and tangible cost savings will be critical to mass adoption

Air conditioners is perfect candidate for connected appliances

Fridge freezers will post the most impact on businesses, despite challenges in technical development

Unified platform and common standards will be mainstream

Want to find out more about this report?

Table of Contents

introduction

Scope

Key findings: Part I

Key findings: Part II

Definitions

Four key areas of development from connected towards smart

Top product categories with the highest potential for connectivity

category growth opportunities

Global percentage of connected appliances in 2020

Connected appliances to reach 178 million units in 2020

category growth opportunities - air conditioners

Split air conditioners show the greatest potential to be connected

Asia Pacific to lead global connected air conditioners development

Summary 1 use cases of connected air conditioners

category growth opportunities - Home laundry appliances

Automatic washer dryers to lead in connectivity

Laundry manufacturers improve detergent management

Summary 2 use cases of connected home laundry appliances

category growth opportunities - robotic vacuum cleaners

35% of robotic vacuum cleaners will be connected in 2020

Summary 3 use cases of connected robotic vacuum cleaners

category growth opportunities - Fridge freezers

Connected fridge freezers development facing hardest challenge

Summary 4 use cases of connected fridge freezers

category growth opportunities - air purifiers

Connected air purifiers to exceed the three million mark in 2020

Summary 5 use cases of connected air purifiers

category growth opportunities - Dishwashers

Western markets lead in connected dishwasher development

Summary 6 use cases of connected dishwashers

category growth opportunities - Ovens and Microwaves

Connected ovens projected to outpace connected microwaves

category growth opportunities - Ovens and microwaves

Summary 7 use cases of connected ovens and microwaves

Development strategies

Four key areas of development from connected towards smart

C omplexity from connected towards smart to increase sharply

Unified platforms and common standards will be mainstream

Collaboration to reduce complexity and promote standardisation

Recommendations

Part II: Recommendations

Report Definitions

Research methodology

Data parameters

Report definitions (1)

Report definitions (2)

Why buy this report?

Want to find out more about this report?

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