Sales of smokeless tobacco remained negligible in 2017 but vapour products continued to perform well as many consumers switched from conventional smoking to less harmful or cheaper alternatives. Despite strong growth in the number of regular vapers, value growth slowed considerably due to changes in distribution.
Vapour products changed notably in Austria in 2017. The role of cig-a-likes diminished significantly while single-use cig-a-likes largely disappeared from the marketplace.
Despite negligible sales, a newly introduced tobacco law in May 2016 ultimately banned the sale of chewing tobacco in Austria. Distributors were allowed to supply tobacconists until 1 September 2016, with the last legal day for sales being 20 May 2017.
Nikoblue.com eU remained the leading player in vapour products in 2017.
VON ERL ranked second in vapour products in 2017. The Austrian company emerged from Sistro Präzisionsmechanik, a producer of high-precision parts in areas such as medical technology and semi-conductors.
Aiming to improve its position in open vaping system charging and vapourising devices, VON ERL introduced Buddy VON ERL in April 2017. This has a typically elegant VON ERL design and strong technical features (1,300 mAh battery, 40 Watt power, 100-315 degree Celsius temperature).
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco and Vapour Products industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco and Vapour Products industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Smokeless Tobacco and Vapour Products research and analysis database.
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