In 2017, vapour products faced slight value growth after 2016’s decline. A growing number of both male and female Belarusians became active vapers.
In 2017, heated tobacco products were still not available in Belarus. However, as disposable income is expected to grow, excise taxes increase and vapour products face tougher regulations during the forecast period, heated tobacco products are expected to appear in Belarus by 2020.
In 2017, the main vapour products consumers remained middle-aged local men with medium to high incomes. Many young adults, students or low-income consumers still could not afford to purchase a vapour device, the spare parts required and e-liquids.
In 2017, most vapour devices available in Belarus were made in China and imported from Russia. Leading competitors are those brands that offer good quality products at affordable prices.
During the review period most e-liquids products were imported from Russia or self-made locally. High prices of imported e-liquids encouraged local consumers to purchase ingredients and make e-liquids at home, which is significantly cheaper.
There was a wide range of vapour products in 2017 with novelties constantly appearing due to high consumer interest and demand, especially in the economy range. For example, vapour device Eleaf iJust NexGen offers convenience and affordable prices while Joyetech eGo AIO ECO is another affordable and simple vapour device suitable for beginners and lower-income consumers.
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This report originates from Passport, our Smokeless Tobacco and Vapour Products research and analysis database.
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