The primary positioning for vapour products in Bosnia-Herzegovina that appeals most to consumers is affordability. Few consumers originally start to vape for health considerations; however, once they begin vaping, other considerations than affordability emerge.
There was no presence of heated tobacco products in Bosnia-Herzegovina in 2017. However, the format is beginning to develop in neighbouring markets, primarily in Serbia and Croatia, which means that it could enter Bosnia-Herzegovina in the short term.
Single use cig-a-likes are available in Bosnia-Herzegovina, as sales grew at a considerable rate at the end of the review period, but still overall contribution to vapour products remains low. Manufacturers of vapour products have failed to leverage the potential of single use cig-a-likes to attract first-time users, interested in trying out vaping before actually investing in open vaping systems charging and vapourising devices.
Umbrella Corp Ltd was the clear leader of vapour products in Bosnia-Herzegovina in 2017. It initially brought vapour products to the masses in Bosnia-Herzegovina.
Smaller regional manufacturers associated with pharmaceuticals are showing some interest in manufacturing e-liquids. While vapour products’ hardware largely originates from China, manufacturing e-liquids is a reasonably low-entry barrier business, in which smaller domestic and regional players can conceive investing.
Big established players are increasingly looking at opportunities in vapour products. However, they are not particularly interested in the potential of “traditional” vapour products, as they appear to be more taken with the heated tobacco format.
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This report originates from Passport, our Smokeless Tobacco and Vapour Products research and analysis database.
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