Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco and Vapour Products in Bulgaria

17 pages, Jul 2018

US$990

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Executive Summary

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PROSPECTS

Generation Z shaping demand for vapour products

Eurostat findings from annual research “Attitudes of Europeans towards tobacco and electronic cigarettes” revealed that in Bulgaria vapour products are largely perceived as not good for the health. This is one of the reasons why electronic cigarettes are not particularly popular amongst adult smokers as a means to quit smoking.

Growing uncertainty amongst individual distributors and retailers of vapour products

In 2018, vapour products and heated tobacco were for the first time included in the excise duty structure and regulation in Bulgaria. As a result, Phillip Morris received the “green light” to introduce its next generation heated tobacco brand Iqos towards the end of 2017.

COMPETITIVE LANDSCAPE

Phillip Morris Bulgaria’s commitment to a “smoke free future”

The official launch of Iqos in Bulgaria was announced by Philip Morris Bulgaria on 29 November 2017 under the tagline “Smoke-free future”. Bulgaria was the 31st country in which Philip Morris International introduced its next generation products Iqos and HEETS.

Vapour products under the spotlight for large cigarette multinationals

Following the new launch of Iqos by Philip Morris Bulgaria towards the end of 2017, it is likely that other multinational players will enter the expanded niche for next generation products in Bulgaria over the forecast period. In 2017, British American Tobacco launched its smoke-free product glo iFuse in Romania.

Consolidation process in retailing and distribution

It is likely that over the forecast period, increased competition from multinational tobacco players in Bulgaria will drive consolidation trends amongst retailers and importers of electronic cigarettes to withstand the challenges associated with next generation products by large multinationals, as well as rising excise duty and administrative regulations. Efficient engagement of the main target group of millennials and older Generation Z consumers through social media and digital marketing will be viewed as essential to nurture consumer loyalty and sustain brand visibility and demand of electronic cigarettes in the long term.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Bulgaria?
What are the major brands in Bulgaria?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Bulgaria?
What is the product awareness of Smokeless Tobacco and Vapour Products in Bulgaria?
What innovations are present in Smokeless Tobacco and Vapour Products in Bulgaria?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco and Vapour Products in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Generation Z shaping demand for vapour products

Growing uncertainty amongst individual distributors and retailers of vapour products

COMPETITIVE LANDSCAPE

Phillip Morris Bulgaria’s commitment to a “smoke free future”

Vapour products under the spotlight for large cigarette multinationals

Consolidation process in retailing and distribution

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 3 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 5 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 6 Distribution of Vapour Products by Format: % Value 2012-2017
Table 7 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 8 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

Tobacco in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Stagnant growth for tobacco

Smoking prevalence dynamics drive positive expectations for tobacco’s potential

Multinational players strengthen their dominant positions

On-trade revival benefits tobacco consumption

Premiumisation trends ahead

OPERATING ENVIRONMENT

Legislation

Legislative overview
Anti-tobacco initiative
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 9 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 10 Sales of Tobacco by Category: Volume 2012-2017
Table 11 Sales of Tobacco by Category: Value 2012-2017
Table 12 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 13 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 14 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 15 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 16 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 17 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Smokeless Tobacco and Vapour Products in Bulgaria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Generation Z shaping demand for vapour products

Growing uncertainty amongst individual distributors and retailers of vapour products

COMPETITIVE LANDSCAPE

Phillip Morris Bulgaria’s commitment to a “smoke free future”

Vapour products under the spotlight for large cigarette multinationals

Consolidation process in retailing and distribution

Overview

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Overview

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Table of Contents

Smokeless Tobacco and Vapour Products in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Generation Z shaping demand for vapour products

Growing uncertainty amongst individual distributors and retailers of vapour products

COMPETITIVE LANDSCAPE

Phillip Morris Bulgaria’s commitment to a “smoke free future”

Vapour products under the spotlight for large cigarette multinationals

Consolidation process in retailing and distribution

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Stagnant growth for tobacco

Smoking prevalence dynamics drive positive expectations for tobacco’s potential

Multinational players strengthen their dominant positions

On-trade revival benefits tobacco consumption

Premiumisation trends ahead

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

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