Smokeless Tobacco and Vapour Products in

Country Report

Executive Summary

Jul 2018
PROSPECTS
Smokeless tobacco is set to decline continuously during the forecast period

In line with other tobacco products, smokeless tobacco is expected to experience further contraction mainly as a result of the overall drop in prevalence of tobacco products among Canadians, stricter regulations and tax hikes. It is also important to note that years of restrictions regarding marketing and advertising of tobacco products including smokeless tobacco gradually resulted in a lack of visibility for these products, particularly among the younger generation.

Growth of vapour products is fuelled by more sophisticated product ranges

Cig-a-likes as the cheaper, first generation of vaping devices still accounted for a considerable proportion of value sales within vapour products at the end of the review period. However, since 2011, the industry expanded, and innovation was concentrated in advanced vaping devices (which are perceived to be complex devices with higher retail prices).

Product premiumisation is underway for sophisticated vaping systems

Future performance of advanced open and closed vaping systems is totally dependent on government policy regarding these products. If they are treated like a safer alternative to cigarettes with fewer restrictions, then potential exists for them to flourish.

COMPETITIVE LANDSCAPE
Key smokeless tobacco suppliers respond to flavour ban with marketing initiatives

In response to the federal government ban on popular flavours like menthol, key suppliers of smokeless tobacco had a strategic focus on original tobacco flavour in their communications and new product developments. For instance, Rothmans Benson & Hedges Inc launched General Titanium Black - Black Portion which clearly highlights its pure tobacco taste without additional flavours.

Rothmans Benson & Hedges Inc tries to use first mover advantage of Iqos

The subsidiary of Philip Morris International launched Iqos in Canada during the last months of 2016 and made huge investments to target potential consumers since then. One of the key initiatives was to have dedicated retail outlets to sell Iqos exclusively which are called Iqos boutiques and are scattered all over the country as of April 2018.

Within highly fragmented vapour products many hardware brands mainly originating from China compete for sales share

China is a major exporter of vaping hardware; Chinese manufacturers especially originating from Shenzen look set to dominate Canada. Hardware does not contain nicotine and therefore is not restricted by current legislation and, thus, these products are becoming widely available.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Canada with research from Euromonitor's team of in-country analysts.

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If you're in the Smokeless Tobacco and Vapour Products industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smokeless Tobacco and Vapour Products in Canada?
  • What are the major brands in Canada?
  • What are the traditional types of Smokeless Tobacco and Vapour Products are available in Canada?
  • What is the product awareness of Smokeless Tobacco and Vapour Products in Canada?
  • What innovations are present in Smokeless Tobacco and Vapour Products in Canada?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database