Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco and Vapour Products in Chile

16 pages, Aug 2018

US$990

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Executive Summary

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PROSPECTS

Nicotine e-liquids and counterfeit brands in open vaping systems are gaining ground due to weak consumer awareness and attractive prices

Open vaping systems in Chile is a category characterised by a very high level of illegality and “grey” zones. Falsification can be seen across open vaping systems charging and vapourising devices and e-liquids.

Wider availability and visibility of vapour products in non-grocery retailers

Most importers of vapour products have focused on internet retailing as a distribution channel, establishing a number of websites which combine informational and educational content with sales-oriented marketing and efficient online payment systems. Informational content includes the technicalities of how vapourisers work and detailed explanations of the contents (ingredients) of e-liquids, while some websites also focus on “quit smoking” messages, promoting vapour products as a healthier, sometimes nicotine-free, alternative to traditional cigarette smoking.

Educating consumers remains the main challenge

As counterfeit brands and copies of vapour products are entering the Chilean market at attractive prices, consumers are tending to buy these items without knowing they are not genuine. In such a context, it will be important for players to educate consumers not only about the use of vapour products but also the devices themselves and how to distinguish between a counterfeit and genuine product.

COMPETITIVE LANDSCAPE

Innovation remains key

Vapers tend to switch from one brand to another very easily, largely due to consumers researching the latest products. Brand loyalty is thus the main challenge for manufacturers.

Vapour products a highly fragmented category

Vapour products in Chile remained a highly fragmented category in 2017, with many new imported brands entering the country every year. Different brands are flourishing on various websites, which makes it difficult to gain a clear understanding of which players are driving the category.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Chile market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Chile?
What are the major brands in Chile?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Chile?
What is the product awareness of Smokeless Tobacco and Vapour Products in Chile?
What innovations are present in Smokeless Tobacco and Vapour Products in Chile?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco and Vapour Products in Chile - Category analysis

HEADLINES

PROSPECTS

Nicotine e-liquids and counterfeit brands in open vaping systems are gaining ground due to weak consumer awareness and attractive prices

Wider availability and visibility of vapour products in non-grocery retailers

Educating consumers remains the main challenge

COMPETITIVE LANDSCAPE

Innovation remains key

Vapour products a highly fragmented category

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 3 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 5 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 6 Distribution of Vapour Products by Format: % Value 2012-2017
Table 7 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 8 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

Tobacco in Chile - Industry Overview

EXECUTIVE SUMMARY

Cigarette retail volume sales continue to fall while illicit trade and RYO volumes rise

Vapour products remains a niche but is steadily gaining visibility in tobacco shops

Very distinctive competitive landscapes and challenges in the different tobacco categories

Newsagent-tobacconists/kiosks remains the leading distribution channel for cigarettes

Cigarette volume sales set to continue to decline as consumers migrate to safer and more affordable alternatives

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail point-of-sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 9 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 10 Sales of Tobacco by Category: Volume 2012-2017
Table 11 Sales of Tobacco by Category: Value 2012-2017
Table 12 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 13 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 14 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 15 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 16 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 17 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Smokeless Tobacco and Vapour Products in Chile

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Executive Summary

New Report Guarantee

PROSPECTS

Nicotine e-liquids and counterfeit brands in open vaping systems are gaining ground due to weak consumer awareness and attractive prices

Wider availability and visibility of vapour products in non-grocery retailers

Educating consumers remains the main challenge

COMPETITIVE LANDSCAPE

Innovation remains key

Vapour products a highly fragmented category

Overview

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Samples

Delivery

Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco and Vapour Products in Chile - Category analysis

HEADLINES

PROSPECTS

Nicotine e-liquids and counterfeit brands in open vaping systems are gaining ground due to weak consumer awareness and attractive prices

Wider availability and visibility of vapour products in non-grocery retailers

Educating consumers remains the main challenge

COMPETITIVE LANDSCAPE

Innovation remains key

Vapour products a highly fragmented category

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Chile - Industry Overview

EXECUTIVE SUMMARY

Cigarette retail volume sales continue to fall while illicit trade and RYO volumes rise

Vapour products remains a niche but is steadily gaining visibility in tobacco shops

Very distinctive competitive landscapes and challenges in the different tobacco categories

Newsagent-tobacconists/kiosks remains the leading distribution channel for cigarettes

Cigarette volume sales set to continue to decline as consumers migrate to safer and more affordable alternatives

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

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