Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco and Vapour Products in China

15 pages, Jul 2018

US$990

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Executive Summary

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PROSPECTS

Cig-a-likes is capturing vapers and value share

In 2017, although cig-a-likes accounted for less than half of total value sales of vapour products, and was negatively affected by the declining single-use segment, it saw a strong double-digit increase. The vigorous growth of cig-a-likes was driven by two sources of consumer demand.

A better-regulated market is expected

Due to its tiny value size, vapour products has long been overlooked, and no regulations had been implemented by the end of 2016. However, this situation is changing.

Shenzhen Jinjia Technologies offers free battery replacement

Since early 2018, Shenzhen Jinjia Technologies has been offering customers a new more environmentally-friendly system for its cig-a-like products under which consumers can return the battery to the company when they finish with it and get a free one as a replacement. By contrast, because of the improper method of recycling electronic waste, traditional cig-a-likes bring challenges in terms of environmental protection.

COMPETITIVE LANDSCAPE

Vapour products is highly fragmented in China

The vapour products category in China is fragmented. According to a broker report released by Founder Securities, China houses approximately 3,900 manufacturers, most of them from Shenzhen, Guangdong province.

A lack of consumer education

When compared with other categories, the domestic market for vapour products has been considered less, due to its much smaller value size. Companies have not made much effort to educate the market and help customers understand more about their brands.

Strong potential leads newcomers to enter vapour products

China’s vigorous demand for vapour products is now attracting new players, and leading to a more crowded competitive landscape. Xiaomi Technology, a well-known Chinese electronics and software company, took the wraps off its first e-cigarette product under its MIJIA crowdfunding platform, A&D e-cigarette, by the end of 2017.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in China?
What are the major brands in China?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in China?
What is the product awareness of Smokeless Tobacco and Vapour Products in China?
What innovations are present in Smokeless Tobacco and Vapour Products in China?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco and Vapour Products in China - Category analysis

HEADLINES

PROSPECTS

Cig-a-likes is capturing vapers and value share

A better-regulated market is expected

Shenzhen Jinjia Technologies offers free battery replacement

COMPETITIVE LANDSCAPE

Vapour products is highly fragmented in China

A lack of consumer education

Strong potential leads newcomers to enter vapour products

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 3 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 5 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 6 Distribution of Vapour Products by Format: % Value 2012-2017
Table 7 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 8 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

Tobacco in China - Industry Overview

EXECUTIVE SUMMARY

Tobacco in China registers a positive performance after two years of volume decline

Non-standard products grow rapidly to meet the diverse consumption demand

Market regulation of vapour products is expected be established

Store-based retailers continue to lead the retail distribution of tobacco

Mixed performance expected for tobacco categories over the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 9 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 10 Sales of Tobacco by Category: Volume 2012-2017
Table 11 Sales of Tobacco by Category: Value 2012-2017
Table 12 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 13 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 14 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 15 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 16 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 17 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Smokeless Tobacco and Vapour Products in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Cig-a-likes is capturing vapers and value share

A better-regulated market is expected

Shenzhen Jinjia Technologies offers free battery replacement

COMPETITIVE LANDSCAPE

Vapour products is highly fragmented in China

A lack of consumer education

Strong potential leads newcomers to enter vapour products

Overview

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Samples

Delivery

Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco and Vapour Products in China - Category analysis

HEADLINES

PROSPECTS

Cig-a-likes is capturing vapers and value share

A better-regulated market is expected

Shenzhen Jinjia Technologies offers free battery replacement

COMPETITIVE LANDSCAPE

Vapour products is highly fragmented in China

A lack of consumer education

Strong potential leads newcomers to enter vapour products

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in China - Industry Overview

EXECUTIVE SUMMARY

Tobacco in China registers a positive performance after two years of volume decline

Non-standard products grow rapidly to meet the diverse consumption demand

Market regulation of vapour products is expected be established

Store-based retailers continue to lead the retail distribution of tobacco

Mixed performance expected for tobacco categories over the forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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