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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco and Vapour Products in Colombia

Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Vaping culture blooming in the country

Vapour products have been registering rapid growth in the country, but between 2015 and 2017 growth accelerated. Growth was underpinned by the development of a vaping culture in Colombia, mainly in large urban areas where specialised bricks-and-mortar stores expanded, as well as by the entrance of the two important brands of Vype and Iqos.

Rapid innovation within vapour products

Vapour products have been recording rapid growth alongside strong innovation, with companies importing more-sophisticated devices with different levels of power and types of vapour production, particularly through open vaping systems that are mainly imported from China. The variety in terms of devices and e-liquids is almost endless, and in particular, besides the traditional tobacco flavours, e-liquids offer an array of exotic flavours such as ice cream, baked products and fruity flavours combined with mint.

Regulations for vapour products still a threat

In Colombia, as in many other countries, the use of vapour devices is controversial and there continues to be a void in terms of the regulation of vapour devices. Their efficiency as a therapeutic aid for quitting smoking has been questioned by health authorities, as well as concerns that the potential harm from vapour and e-liquids over the long term is unknown.

COMPETITIVE LANDSCAPE

GBOs British American Tobacco and Philip Morris International offer the top sellers

The category of vapour devices, prior to the entrance of Vype and Iqos, was highly fragmented, with a plethora of imported brands and Eleaf and Joyetech being the most visible of these. In e-liquids, fragmentation is stronger with more than 100 brands present.

Specialised stores feature strongly

Vype is distributed through specialised vapour stores and through retailers such as convenience stores and hypermarkets. In 2017, its NBO Vype Colombia made an alliance with Via Baloto, which was in order to improve national coverage though the 10,000 sales points offered by Via Baloto.

Iqos uses authorised sellers

Iqos uses an interesting distribution strategy through stalls at shopping centres, but its most important channel is a network of authorised sellers who can directly distribute the product. Although the initial cost is high, with kits around COP310,000, a box of 20 HEETS is priced similar to conventional cigarettes.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Colombia?
What are the major brands in Colombia?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Colombia?
What is the product awareness of Smokeless Tobacco and Vapour Products in Colombia?
What innovations are present in Smokeless Tobacco and Vapour Products in Colombia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Megatrends

Country Report

Smokeless Tobacco and Vapour Products in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Vaping culture blooming in the country

Rapid innovation within vapour products

Regulations for vapour products still a threat

COMPETITIVE LANDSCAPE

GBOs British American Tobacco and Philip Morris International offer the top sellers

Specialised stores feature strongly

Iqos uses authorised sellers

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

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Megatrends

Country Report

Smokeless Tobacco and Vapour Products in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Vaping culture blooming in the country

Rapid innovation within vapour products

Regulations for vapour products still a threat

COMPETITIVE LANDSCAPE

GBOs British American Tobacco and Philip Morris International offer the top sellers

Specialised stores feature strongly

Iqos uses authorised sellers

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Why buy this report?

Want to find out more about this report?

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