Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco and Vapour Products in Colombia

18 pages, Jul 2018

US$990

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Executive Summary

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PROSPECTS

Vaping culture blooming in the country

Vapour products have been registering rapid growth in the country, but between 2015 and 2017 growth accelerated. Growth was underpinned by the development of a vaping culture in Colombia, mainly in large urban areas where specialised bricks-and-mortar stores expanded, as well as by the entrance of the two important brands of Vype and Iqos.

Rapid innovation within vapour products

Vapour products have been recording rapid growth alongside strong innovation, with companies importing more-sophisticated devices with different levels of power and types of vapour production, particularly through open vaping systems that are mainly imported from China. The variety in terms of devices and e-liquids is almost endless, and in particular, besides the traditional tobacco flavours, e-liquids offer an array of exotic flavours such as ice cream, baked products and fruity flavours combined with mint.

Regulations for vapour products still a threat

In Colombia, as in many other countries, the use of vapour devices is controversial and there continues to be a void in terms of the regulation of vapour devices. Their efficiency as a therapeutic aid for quitting smoking has been questioned by health authorities, as well as concerns that the potential harm from vapour and e-liquids over the long term is unknown.

COMPETITIVE LANDSCAPE

GBOs British American Tobacco and Philip Morris International offer the top sellers

The category of vapour devices, prior to the entrance of Vype and Iqos, was highly fragmented, with a plethora of imported brands and Eleaf and Joyetech being the most visible of these. In e-liquids, fragmentation is stronger with more than 100 brands present.

Specialised stores feature strongly

Vype is distributed through specialised vapour stores and through retailers such as convenience stores and hypermarkets. In 2017, its NBO Vype Colombia made an alliance with Via Baloto, which was in order to improve national coverage though the 10,000 sales points offered by Via Baloto.

Iqos uses authorised sellers

Iqos uses an interesting distribution strategy through stalls at shopping centres, but its most important channel is a network of authorised sellers who can directly distribute the product. Although the initial cost is high, with kits around COP310,000, a box of 20 HEETS is priced similar to conventional cigarettes.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Colombia?
What are the major brands in Colombia?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Colombia?
What is the product awareness of Smokeless Tobacco and Vapour Products in Colombia?
What innovations are present in Smokeless Tobacco and Vapour Products in Colombia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco and Vapour Products in Colombia - Category analysis

HEADLINES

PROSPECTS

Vaping culture blooming in the country

Rapid innovation within vapour products

Regulations for vapour products still a threat

COMPETITIVE LANDSCAPE

GBOs British American Tobacco and Philip Morris International offer the top sellers

Specialised stores feature strongly

Iqos uses authorised sellers

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 3 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 5 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 6 Distribution of Vapour Products by Format: % Value 2012-2017
Table 7 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 8 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

Tobacco in Colombia - Industry Overview

EXECUTIVE SUMMARY

Tobacco products continue to record negative performances in volume terms

Changes to the taxation structure for cigarettes

Global brands entering the country

Independent small grocers is the largest channel for cigarettes

Tobacco expected to continue to decline in volume terms

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Flavoured tobacco product ban

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail points-of-sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Electronic cigarettes

Tar levels

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 9 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 10 Sales of Tobacco by Category: Volume 2012-2017
Table 11 Sales of Tobacco by Category: Value 2012-2017
Table 12 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 13 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 14 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 15 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 16 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 17 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Smokeless Tobacco and Vapour Products in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Vaping culture blooming in the country

Rapid innovation within vapour products

Regulations for vapour products still a threat

COMPETITIVE LANDSCAPE

GBOs British American Tobacco and Philip Morris International offer the top sellers

Specialised stores feature strongly

Iqos uses authorised sellers

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco and Vapour Products in Colombia - Category analysis

HEADLINES

PROSPECTS

Vaping culture blooming in the country

Rapid innovation within vapour products

Regulations for vapour products still a threat

COMPETITIVE LANDSCAPE

GBOs British American Tobacco and Philip Morris International offer the top sellers

Specialised stores feature strongly

Iqos uses authorised sellers

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Colombia - Industry Overview

EXECUTIVE SUMMARY

Tobacco products continue to record negative performances in volume terms

Changes to the taxation structure for cigarettes

Global brands entering the country

Independent small grocers is the largest channel for cigarettes

Tobacco expected to continue to decline in volume terms

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Flavoured tobacco product ban

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Electronic cigarettes

Tar levels

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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