As many smokers are trying to reduce the use of traditional tobacco products, and many others want to stop smoking such products completely, they are willing to try alternative options such as vapour products. Nevertheless, due to their high prices vapour products are still considered luxury products, and even though e-liquids has seen a strong decrease in unit price, the systems still have high prices.
During 2017, many brands entered vapour products, increasing the offer and implementing aggressive price strategies in order to ensure consumer trials. Many vape shops have been opened in shopping centres in the country.
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Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Ecuador with research from Euromonitor's team of in-country analysts.
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