Smokeless Tobacco and Vapour Products in

Country Report

Executive Summary

Jul 2018
PROSPECTS
E-liquids to be taxed along with other tobacco products from 2018

As of 1 January 2018, the vapour products category will be subject to excise tax of EUR69.50 plus 30% of the maximum wholesale price.

Vaping attracts the curiosity of younger Estonians

Many smokers in Estonia have tried vapour products, mostly out of curiosity. Open vaping systems, despite having a presence in the market for a decade, is, however, still not a mature category.

Vaping population continues to decline

The main reason behind the decline in number of vapers is the steep entry price into the category, ranging between EUR15-90. Young smokers are unwilling to pay a very high price for a vaping device but at the same time do not want to buy the cheapest available due to concerns about poor performance and possible health risks.

COMPETITIVE LANDSCAPE
Local retailers Elgery Group and Nicorex Baltic lead the category

All vapour products in Estonia are imported. Hence, the leading players are the local retailers Elgery Group and Nicorex Baltic.

Weak retail penetration and forthcoming internet sales restrictions

The stronger development of vapour products has been limited by a lack of retail penetration, with specialist vape shops operating only in large cities. Retailers do not have much interest in the provinces as their expensive products do not generally appeal to lower-income rural dwellers.

Flavoured e-liquids to be banned in 2019

Another major threat to the expansion of vapour products is a forthcoming ban on flavours, limiting e-liquids to a tobacco flavour only. One of the main advantages of vaping has been the variety of flavours on offer, from more traditional to fruity and exotic tastes.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Estonia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smokeless Tobacco and Vapour Products in Estonia?
  • What are the major brands in Estonia?
  • What are the traditional types of Smokeless Tobacco and Vapour Products are available in Estonia?
  • What is the product awareness of Smokeless Tobacco and Vapour Products in Estonia?
  • What innovations are present in Smokeless Tobacco and Vapour Products in Estonia?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

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