Vapour products’ sales channels are experiencing a transition period. Sales are moving from foreign-based online stores to local speciality stores and grocery retailing since 2017, when online sales were banned.
Speciality retailing that can display products will remain the key sales channel for sales of vapour systems. In addition, simple starter kit products will be sold via grocery retailing ie hypermarkets and convenience stores.
Finnish authorities opted for a strict vapour product policy in order to limit new users of these products. According to the Tobacco Act 2016, nicotine-based e-liquids could only be sold in tobacco flavours.
As vapour products is still an immature area in Finland, the best-selling brands comprise starter kits with competitive pricing. Shenzhen Joye Technology’s Joyetech brand is the most popular brand.
The biggest speciality retailers and importers of products to retailing have an important role in deciding what products are available in Finland. The competitive landscape has transformed from being highly fractured with a large number of online specialists to being more concentrated with bricks-and-mortar chains dominating.
Although legislation for tobacco products is stricter, it does not prohibit entry of so-called heated tobacco products. In the latest version of the Tobacco Act, sales of all smokeless tobacco products were banned.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco and Vapour Products industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Smokeless Tobacco and Vapour Products research and analysis database.
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