Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco and Vapour Products in France

19 pages, Jul 2018

US$990

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Executive Summary

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PROSPECTS

One brand’s pain is another’s gain

After having lost pace slightly as a result of the anarchic development of its distribution, vapour products regained momentum in 2017 which is expected to continue. The sudden increase of taxes on cigarettes and smoking tobacco from November 2017 to 2020 is expected to encourage many smokers to adopt much cheaper vapour products as complements or even as total substitutes.

Proliferation of novelties

Conversely to cigarettes and smoking tobacco, vapour products is expected to benefit from a multiplicity of innovations. In terms of actual value sales, the biggest contribution will come from alternatives to powerful, voluminous open vaping devices, for instance clearomisers of a maximum of 80 watts instead of the big boxes of 200 watts.

Metamorphosis of distribution expected

Players also forecast an upheaval in the distribution of vapour products. Until 2017, CTN tobacconists failed to seize the opportunity of vapour products due to a too limited or not-on-trend offering; their core business is cigarettes (while the aim is to quit smoking) and their focus is on cig-a-likes or heated tobacco products that have never really taken off in France.

COMPETITIVE LANDSCAPE

Brands from Shenzhen control open vaping devices

Open vaping systems charging and vapourising devices is dominated by Chinese brands from Shenzhen that are marketed in France by different NBOs and distributors. Thanks to its presence as a premium brand or via components in other brands, Shenzhen Kanger Technology Co Ltd still led by a slight margin in 2017.

The revenge of the local players in e-liquids

Totally absent from open vaping devices, domestic companies are more prominent in e-liquids, with the French GaïaTrend SARL and its Alphaliquid brand leading retail value sales. The company benefits from offering a wide range of distinctive and often complex flavours and also manufactures e-liquids for other companies.

Iqos and other products from cigarette multinationals do not take off

Most endeavours by cigarette multinationals in vapour products have been failures or half-successes in France. After the drop of Ploom and then Plax in heated tobacco products, Logic Pro by Japan Tobacco Vype seemed to fare better in non cig-a-like closed system but still started from a low base in 2017.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in France market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in France?
What are the major brands in France?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in France?
What is the product awareness of Smokeless Tobacco and Vapour Products in France?
What innovations are present in Smokeless Tobacco and Vapour Products in France?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco and Vapour Products in France - Category analysis

HEADLINES

PROSPECTS

One brand’s pain is another’s gain

Proliferation of novelties

Metamorphosis of distribution expected

COMPETITIVE LANDSCAPE

Brands from Shenzhen control open vaping devices

The revenge of the local players in e-liquids

Iqos and other products from cigarette multinationals do not take off

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 3 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 5 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 6 Distribution of Vapour Products by Format: % Value 2012-2017
Table 7 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 8 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

Tobacco in France - Industry Overview

EXECUTIVE SUMMARY

2018 could be the beginning of the end for traditional tobacco products

Most real innovations are in vapour products

Multinationals secure the lion’s share

Buralistes have to diversify

The transition towards e-smoking is just beginning

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail point-of-sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Electronic cigarettes

MARKET INDICATORS

Table 9 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 10 Sales of Tobacco by Category: Volume 2012-2017
Table 11 Sales of Tobacco by Category: Value 2012-2017
Table 12 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 13 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 14 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 15 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 16 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 17 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Smokeless Tobacco and Vapour Products in France

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

One brand’s pain is another’s gain

Proliferation of novelties

Metamorphosis of distribution expected

COMPETITIVE LANDSCAPE

Brands from Shenzhen control open vaping devices

The revenge of the local players in e-liquids

Iqos and other products from cigarette multinationals do not take off

Overview

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Samples

Delivery

Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco and Vapour Products in France - Category analysis

HEADLINES

PROSPECTS

One brand’s pain is another’s gain

Proliferation of novelties

Metamorphosis of distribution expected

COMPETITIVE LANDSCAPE

Brands from Shenzhen control open vaping devices

The revenge of the local players in e-liquids

Iqos and other products from cigarette multinationals do not take off

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in France - Industry Overview

EXECUTIVE SUMMARY

2018 could be the beginning of the end for traditional tobacco products

Most real innovations are in vapour products

Multinationals secure the lion’s share

Buralistes have to diversify

The transition towards e-smoking is just beginning

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Electronic cigarettes

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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