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Learn moreJul 2018
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Most cigarette smokers consider vapour products less harmful than cigarettes or not harmful at all due to the absence of tar and some other substances. Some smokers use or have used vaping as a way to give up smoking regular cigarettes or at least take a break from them.
A ban on smoking and vaping in public places came into effect on 1 May 2018. Since smokers in Georgia have never been subjected to strict anti-smoking bans, the ban is not expected to lead to significant changes in the short term.
At the end of the review period there were no heated tobacco products being sold legally in Georgia. Increasing taxation and bans on smoking are expected to negatively affect retail volume sales in cigarettes over the forecast period, with decreased revenues and profits for manufacturers.
In 2017, three quarters of the vapour products category remained highly fragmented in terms of retail value shares. The ease of registering as a business entity enables many minor importers to start selling vapour products.
In 2017, Shenzhen Kanger Technology Co Ltd and Shenzhen Joyetech Co Ltd were the most visible companies in vapour products in Georgia. The companies offered wide portfolios and were present across several price categories.
Liqua Q, an e-liquids product from Ritchy Group Ltd, was among the leading products in retail value terms in vapour products in 2017. In terms of vapour devices, consumers were willing to experiment and try new launches to keep up with advanced technologies.
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Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Georgia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Smokeless Tobacco and Vapour Products industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Smokeless Tobacco and Vapour Products in Georgia market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.