Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco and Vapour Products in Georgia

17 pages, Jul 2018

US$990

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Executive Summary

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PROSPECTS

Perception of vapour products as non-harmful to health will support growth

Most cigarette smokers consider vapour products less harmful than cigarettes or not harmful at all due to the absence of tar and some other substances. Some smokers use or have used vaping as a way to give up smoking regular cigarettes or at least take a break from them.

Bans on smoking and vaping expected to slightly hamper development

A ban on smoking and vaping in public places came into effect on 1 May 2018. Since smokers in Georgia have never been subjected to strict anti-smoking bans, the ban is not expected to lead to significant changes in the short term.

Heated tobacco products expected to appear over the forecast period

At the end of the review period there were no heated tobacco products being sold legally in Georgia. Increasing taxation and bans on smoking are expected to negatively affect retail volume sales in cigarettes over the forecast period, with decreased revenues and profits for manufacturers.

COMPETITIVE LANDSCAPE

Vapour products remains highly fragmented

In 2017, three quarters of the vapour products category remained highly fragmented in terms of retail value shares. The ease of registering as a business entity enables many minor importers to start selling vapour products.

Shenzhen Kanger Technology Co Ltd and Shenzhen Joyetech Co Ltd lead the category

In 2017, Shenzhen Kanger Technology Co Ltd and Shenzhen Joyetech Co Ltd were the most visible companies in vapour products in Georgia. The companies offered wide portfolios and were present across several price categories.

Brand awareness expected to rise for e-liquids

Liqua Q, an e-liquids product from Ritchy Group Ltd, was among the leading products in retail value terms in vapour products in 2017. In terms of vapour devices, consumers were willing to experiment and try new launches to keep up with advanced technologies.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Georgia?
What are the major brands in Georgia?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Georgia?
What is the product awareness of Smokeless Tobacco and Vapour Products in Georgia?
What innovations are present in Smokeless Tobacco and Vapour Products in Georgia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco and Vapour Products in Georgia - Category analysis

HEADLINES

PROSPECTS

Perception of vapour products as non-harmful to health will support growth

Bans on smoking and vaping expected to slightly hamper development

Heated tobacco products expected to appear over the forecast period

COMPETITIVE LANDSCAPE

Vapour products remains highly fragmented

Shenzhen Kanger Technology Co Ltd and Shenzhen Joyetech Co Ltd lead the category

Brand awareness expected to rise for e-liquids

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 3 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2013-2017
Table 4 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 5 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 6 Distribution of Vapour Products by Format: % Value 2012-2017
Table 7 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 8 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

Tobacco in Georgia - Industry Overview

EXECUTIVE SUMMARY

Transformation of tobacco taking place in Georgia

Another significant increase in excise tax rate causes volume decline in cigarettes

Top three companies expected to remain dominant

Traditional grocery retailers remains leading distribution channel

Negative value performance expected for overall tobacco

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail points of sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 9 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 10 Sales of Tobacco by Category: Volume 2012-2017
Table 11 Sales of Tobacco by Category: Value 2012-2017
Table 12 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 13 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 14 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 15 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 16 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 17 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Smokeless Tobacco and Vapour Products in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Perception of vapour products as non-harmful to health will support growth

Bans on smoking and vaping expected to slightly hamper development

Heated tobacco products expected to appear over the forecast period

COMPETITIVE LANDSCAPE

Vapour products remains highly fragmented

Shenzhen Kanger Technology Co Ltd and Shenzhen Joyetech Co Ltd lead the category

Brand awareness expected to rise for e-liquids

Overview

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Samples

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Overview

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Table of Contents

Smokeless Tobacco and Vapour Products in Georgia - Category analysis

HEADLINES

PROSPECTS

Perception of vapour products as non-harmful to health will support growth

Bans on smoking and vaping expected to slightly hamper development

Heated tobacco products expected to appear over the forecast period

COMPETITIVE LANDSCAPE

Vapour products remains highly fragmented

Shenzhen Kanger Technology Co Ltd and Shenzhen Joyetech Co Ltd lead the category

Brand awareness expected to rise for e-liquids

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Georgia - Industry Overview

EXECUTIVE SUMMARY

Transformation of tobacco taking place in Georgia

Another significant increase in excise tax rate causes volume decline in cigarettes

Top three companies expected to remain dominant

Traditional grocery retailers remains leading distribution channel

Negative value performance expected for overall tobacco

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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