Smokeless Tobacco and Vapour Products in

Country Report

Executive Summary

Jul 2018
PROSPECTS
Consumers demand more powerful open vaping systems

Open vaping systems, the largest category in vapour products, is witnessing a move towards more powerful devices which produce more smoke. However, this trend remains a concern.

Germany an important market for new innovations

Tight regulations in other EU countries make it difficult for companies to introduce new innovations. Germany, however, still has relatively loose regulations on advertising, which enable tobacco manufacturers to market and advertise their products to consumers.

E-liquids, non cig-a-like cartridges and heated tobacco to grow faster than devices

As the growth of electronic cigarette devices is slowing due to saturation, accessories such as cartridges and e-liquids are likely to continue to grow at a faster pace. Demand for accessories such as e-liquids, cartridges and spare parts is already stronger than that for devices as the choice for consumers increases.

COMPETITIVE LANDSCAPE
Competition set to increase in heated tobacco products

Philip Morris has up till now been the only company offering heated tobacco products in Germany. However, with expected product launches from Japan Tobacco International (JTI) and BAT, Philip Morris is set to be challenged.

Established tobacco companies to regain power

Although some tobacco companies have been late to vapour products, they appear to be recovering previously lost ground. In closed vaping systems, although the category remains very fragmented, von Eicken, JTI and BAT have been able to gain share.

Bricks-and-mortar outlets benefit from limited advertising opportunities

Given the regulatory environment in Germany, with limited advertising opportunities in the mass media and public spaces, heated tobacco and electronic cigarette companies face severe difficulties marketing their products. Hence, it also difficult for them to build a brand’s image and make consumers aware of their products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smokeless Tobacco and Vapour Products in Germany?
  • What are the major brands in Germany?
  • What are the traditional types of Smokeless Tobacco and Vapour Products are available in Germany?
  • What is the product awareness of Smokeless Tobacco and Vapour Products in Germany?
  • What innovations are present in Smokeless Tobacco and Vapour Products in Germany?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database