Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco and Vapour Products in Germany

19 pages, Jul 2018

US$990

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Executive Summary

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PROSPECTS

Consumers demand more powerful open vaping systems

Open vaping systems, the largest category in vapour products, is witnessing a move towards more powerful devices which produce more smoke. However, this trend remains a concern.

Germany an important market for new innovations

Tight regulations in other EU countries make it difficult for companies to introduce new innovations. Germany, however, still has relatively loose regulations on advertising, which enable tobacco manufacturers to market and advertise their products to consumers.

E-liquids, non cig-a-like cartridges and heated tobacco to grow faster than devices

As the growth of electronic cigarette devices is slowing due to saturation, accessories such as cartridges and e-liquids are likely to continue to grow at a faster pace. Demand for accessories such as e-liquids, cartridges and spare parts is already stronger than that for devices as the choice for consumers increases.

COMPETITIVE LANDSCAPE

Competition set to increase in heated tobacco products

Philip Morris has up till now been the only company offering heated tobacco products in Germany. However, with expected product launches from Japan Tobacco International (JTI) and BAT, Philip Morris is set to be challenged.

Established tobacco companies to regain power

Although some tobacco companies have been late to vapour products, they appear to be recovering previously lost ground. In closed vaping systems, although the category remains very fragmented, von Eicken, JTI and BAT have been able to gain share.

Bricks-and-mortar outlets benefit from limited advertising opportunities

Given the regulatory environment in Germany, with limited advertising opportunities in the mass media and public spaces, heated tobacco and electronic cigarette companies face severe difficulties marketing their products. Hence, it also difficult for them to build a brand’s image and make consumers aware of their products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Germany?
What are the major brands in Germany?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Germany?
What is the product awareness of Smokeless Tobacco and Vapour Products in Germany?
What innovations are present in Smokeless Tobacco and Vapour Products in Germany?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco and Vapour Products in Germany - Category analysis

HEADLINES

PROSPECTS

Consumers demand more powerful open vaping systems

Germany an important market for new innovations

E-liquids, non cig-a-like cartridges and heated tobacco to grow faster than devices

COMPETITIVE LANDSCAPE

Competition set to increase in heated tobacco products

Established tobacco companies to regain power

Bricks-and-mortar outlets benefit from limited advertising opportunities

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 3 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 5 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 6 Distribution of Vapour Products by Format: % Value 2012-2017
Table 7 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 8 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

Tobacco in Germany - Industry Overview

EXECUTIVE SUMMARY

Germany remains a key market for the tobacco industry

Cigarette volume sales increase following two years of declines

Philip Morris likely to be challenged in heated tobacco products

Regulations support store-based retailing

German tobacco industry set to remain stable in value terms over the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail point-of-sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 9 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 10 Sales of Tobacco by Category: Volume 2012-2017
Table 11 Sales of Tobacco by Category: Value 2012-2017
Table 12 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 13 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 14 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 15 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 16 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 17 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Smokeless Tobacco and Vapour Products in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers demand more powerful open vaping systems

Germany an important market for new innovations

E-liquids, non cig-a-like cartridges and heated tobacco to grow faster than devices

COMPETITIVE LANDSCAPE

Competition set to increase in heated tobacco products

Established tobacco companies to regain power

Bricks-and-mortar outlets benefit from limited advertising opportunities

Overview

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Samples

Delivery

Overview

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Table of Contents

Smokeless Tobacco and Vapour Products in Germany - Category analysis

HEADLINES

PROSPECTS

Consumers demand more powerful open vaping systems

Germany an important market for new innovations

E-liquids, non cig-a-like cartridges and heated tobacco to grow faster than devices

COMPETITIVE LANDSCAPE

Competition set to increase in heated tobacco products

Established tobacco companies to regain power

Bricks-and-mortar outlets benefit from limited advertising opportunities

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Germany - Industry Overview

EXECUTIVE SUMMARY

Germany remains a key market for the tobacco industry

Cigarette volume sales increase following two years of declines

Philip Morris likely to be challenged in heated tobacco products

Regulations support store-based retailing

German tobacco industry set to remain stable in value terms over the forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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