Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco and Vapour Products in Guatemala

18 pages, Jul 2018

US$990

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Executive Summary

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PROSPECTS

Vapour products is in its initial growing phase in Guatemala

Smokeless tobacco has negligible sales in Guatemala. Vapour products, however, is becoming the new trend in smoking and sales are quickly growing in Guatemala City, with several retailers seen in shopping centres and on social media websites such as Facebook.

The consumer base strengthens within vapour products

The vapour products consumer base in Guatemala is growing stronger thanks to young adults in the upper income tier. The high unit prices of these products, which range from GTQ350 to GTQ900, do not allow for a large consumer base in a country where the majority of people are in lower income strata and cannot afford these products.

Open vaping systems are more prevalent

Open vaping systems are currently the most prevalent products available and account for the majority of sales. The flexibility that these products allow, in terms of flavour and combinations, appeals strongly to customers.

COMPETITIVE LANDSCAPE

Tabacos y Puros Finos SA leads vapour products

One of the first retailers to introduce vapour products to its portfolio has been Tabacos y Puros Finos SA, which has three kiosks in shopping centres located in Guatemala City and also sells through its website www.tabacosa.

New product launches and outlet openings are being made

Vapour products is in its initial growing phase in Guatemala and new retailers are being seen, both in shopping centres and on the internet. Among the strongest new product launches have been IQOS, the first heated tobacco device from Tabacalera Centroamericana SA.

Non-grocery specialists generates the most sales

The dominant retailing channel for vapour products is non-grocery specialists, with sales being generated in shopping centres. Stores that used to specialise in cigarettes, cigars and cigarillos were the first to increase their product portfolios and include vapour products.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Guatemala?
What are the major brands in Guatemala?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Guatemala?
What is the product awareness of Smokeless Tobacco and Vapour Products in Guatemala?
What innovations are present in Smokeless Tobacco and Vapour Products in Guatemala?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco and Vapour Products in Guatemala - Category analysis

HEADLINES

PROSPECTS

Vapour products is in its initial growing phase in Guatemala

The consumer base strengthens within vapour products

Open vaping systems are more prevalent

COMPETITIVE LANDSCAPE

Tabacos y Puros Finos SA leads vapour products

New product launches and outlet openings are being made

Non-grocery specialists generates the most sales

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 3 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2014-2017
Table 4 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 5 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 6 Distribution of Vapour Products by Format: % Value 2012-2017
Table 7 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 8 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

Tobacco in Guatemala - Industry Overview

EXECUTIVE SUMMARY

Contraband hampers tobacco sales growth in Guatemala

Vapour products registers the strongest growth rate

The market is led by international companies

The traditional channel is the most important

A decline is expected

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through retail point-of-sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 9 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 10 Sales of Tobacco by Category: Volume 2012-2017
Table 11 Sales of Tobacco by Category: Value 2012-2017
Table 12 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 13 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 14 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 15 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 16 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 17 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Smokeless Tobacco and Vapour Products in Guatemala

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Vapour products is in its initial growing phase in Guatemala

The consumer base strengthens within vapour products

Open vaping systems are more prevalent

COMPETITIVE LANDSCAPE

Tabacos y Puros Finos SA leads vapour products

New product launches and outlet openings are being made

Non-grocery specialists generates the most sales

Overview

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Samples

Delivery

Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco and Vapour Products in Guatemala - Category analysis

HEADLINES

PROSPECTS

Vapour products is in its initial growing phase in Guatemala

The consumer base strengthens within vapour products

Open vaping systems are more prevalent

COMPETITIVE LANDSCAPE

Tabacos y Puros Finos SA leads vapour products

New product launches and outlet openings are being made

Non-grocery specialists generates the most sales

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Guatemala - Industry Overview

EXECUTIVE SUMMARY

Contraband hampers tobacco sales growth in Guatemala

Vapour products registers the strongest growth rate

The market is led by international companies

The traditional channel is the most important

A decline is expected

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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