Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco and Vapour Products in Hungary

23 pages, Jul 2018

US$990

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Executive Summary

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PROSPECTS

Vapour products become legalised but restrictive regulations restrict growth and strengthen the black market

After years of debate around classification – liberalisation versus strict regulation, similar to smoking tobacco – the legislative environment of vaping and the distribution of vapour products were mostly outlined by 2017. The decision was made to classify vaping as smoking, and despite an appeal by the Vapers’ Association to the constitutional court, vaping fell under the same ban as smoking in public places.

An excise tax on nicotine-containing e-liquids is introduced

The most important change for vapour products in 2017 was the introduction of the excise tax on nicotine-containing e-liquids. The tax rate is drastically high at HUF55 per millilitre, which means that the price of a 10ml e-liquid, which is normally purchased, rose by HUF550 in the year, from an average of HUF900-1,000 to HUF1,500-1,600, as the 27% VAT is also charged on top of the excise tax.

Open vaping systems and refills are the dominant forms of vaping in Hungary

Vaping has started to spread in Hungary to a large extent, because cigarette smoking has become very costly due to the tax increases. The introduction of the smoking ban in most public places has also been influential, but most users switched to vaping because of cost-efficiency considerations.

COMPETITIVE LANDSCAPE

Legislation causes restructuring in e-liquid shares

The retailing of e-liquids became more concentrated in 2017 because of changes in regulations. It was decided that from 2017 only properly registered products could remain in distribution; the brand owner has to pay the distribution administration fees as a condition to be present in the official National Tobacco Store network.

International companies dominate vapour products

Most vapour devices are imported from China, the leading brands being Joyetech eGO, KangerTech, Eleaf and Aspire, from the Shenzhen industrial region. There are also some small Hungarian companies that import and rebrand Chinese vaping systems.

Illegal imports pose the biggest competition as authorities allow the private import of devices from China

As in Hungary open vaping systems are the most commonly used products among vapers, popular new products are almost exclusively falling into this category. Currently, vapers are looking for more compact, more elegant and better-performing machines, eg the POD pocket and squonk mod type devices, but they are not yet registered due to the lengthy, costly approval and registration process and are therefore only available through black trade or cross-border import.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Hungary?
What are the major brands in Hungary?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Hungary?
What is the product awareness of Smokeless Tobacco and Vapour Products in Hungary?
What innovations are present in Smokeless Tobacco and Vapour Products in Hungary?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco and Vapour Products in Hungary - Category analysis

HEADLINES

PROSPECTS

Vapour products become legalised but restrictive regulations restrict growth and strengthen the black market

An excise tax on nicotine-containing e-liquids is introduced

Open vaping systems and refills are the dominant forms of vaping in Hungary

COMPETITIVE LANDSCAPE

Legislation causes restructuring in e-liquid shares

International companies dominate vapour products

Illegal imports pose the biggest competition as authorities allow the private import of devices from China

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 3 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 5 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 6 Distribution of Vapour Products by Format: % Value 2012-2017
Table 7 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 8 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

Tobacco in Hungary - Industry Overview

EXECUTIVE SUMMARY

Migration from fine cut tobacco to cigarettes indicates growing solvent demand

Hungary’s stricter regulations have had a limited effect

Large international companies and a narrow range of brands dominate tobacco

Tobacco retailing is restricted to the tobacco specialists channel

A slow decline in the cigarette smoking population and the gradual introduction of alternatives to cigarettes and fine cut tobacco are expected

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Smoking prevalence

Health warnings

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Electronic cigarettes

Minimum legal smoking age

Tar levels

Advertising and sponsorship

Advertising through retail point-of-sale

“Reduced harm”

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 9 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 10 Sales of Tobacco by Category: Volume 2012-2017
Table 11 Sales of Tobacco by Category: Value 2012-2017
Table 12 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 13 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 14 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 15 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 16 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 17 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Smokeless Tobacco and Vapour Products in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Vapour products become legalised but restrictive regulations restrict growth and strengthen the black market

An excise tax on nicotine-containing e-liquids is introduced

Open vaping systems and refills are the dominant forms of vaping in Hungary

COMPETITIVE LANDSCAPE

Legislation causes restructuring in e-liquid shares

International companies dominate vapour products

Illegal imports pose the biggest competition as authorities allow the private import of devices from China

Overview

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Samples

Delivery

Overview

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Table of Contents

Smokeless Tobacco and Vapour Products in Hungary - Category analysis

HEADLINES

PROSPECTS

Vapour products become legalised but restrictive regulations restrict growth and strengthen the black market

An excise tax on nicotine-containing e-liquids is introduced

Open vaping systems and refills are the dominant forms of vaping in Hungary

COMPETITIVE LANDSCAPE

Legislation causes restructuring in e-liquid shares

International companies dominate vapour products

Illegal imports pose the biggest competition as authorities allow the private import of devices from China

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Hungary - Industry Overview

EXECUTIVE SUMMARY

Migration from fine cut tobacco to cigarettes indicates growing solvent demand

Hungary’s stricter regulations have had a limited effect

Large international companies and a narrow range of brands dominate tobacco

Tobacco retailing is restricted to the tobacco specialists channel

A slow decline in the cigarette smoking population and the gradual introduction of alternatives to cigarettes and fine cut tobacco are expected

OPERATING ENVIRONMENT

Legislation

Smoking prevalence

Health warnings

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Electronic cigarettes

Minimum legal smoking age

Tar levels

Advertising and sponsorship

“Reduced harm”

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

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