Smokeless Tobacco and Vapour Products in
Country Report
Executive Summary
Jul 2018PROSPECTS
Vapour products become legalised but restrictive regulations restrict growth and strengthen the black market
After years of debate around classification – liberalisation versus strict regulation, similar to smoking tobacco – the legislative environment of vaping and the distribution of vapour products were mostly outlined by 2017. The decision was made to classify vaping as smoking, and despite an appeal by the Vapers’ Association to the constitutional court, vaping fell under the same ban as smoking in public places.
An excise tax on nicotine-containing e-liquids is introduced
The most important change for vapour products in 2017 was the introduction of the excise tax on nicotine-containing e-liquids. The tax rate is drastically high at HUF55 per millilitre, which means that the price of a 10ml e-liquid, which is normally purchased, rose by HUF550 in the year, from an average of HUF900-1,000 to HUF1,500-1,600, as the 27% VAT is also charged on top of the excise tax.
Open vaping systems and refills are the dominant forms of vaping in Hungary
Vaping has started to spread in Hungary to a large extent, because cigarette smoking has become very costly due to the tax increases. The introduction of the smoking ban in most public places has also been influential, but most users switched to vaping because of cost-efficiency considerations.
COMPETITIVE LANDSCAPE
Legislation causes restructuring in e-liquid shares
The retailing of e-liquids became more concentrated in 2017 because of changes in regulations. It was decided that from 2017 only properly registered products could remain in distribution; the brand owner has to pay the distribution administration fees as a condition to be present in the official National Tobacco Store network.
International companies dominate vapour products
Most vapour devices are imported from China, the leading brands being Joyetech eGO, KangerTech, Eleaf and Aspire, from the Shenzhen industrial region. There are also some small Hungarian companies that import and rebrand Chinese vaping systems.
Illegal imports pose the biggest competition as authorities allow the private import of devices from China
As in Hungary open vaping systems are the most commonly used products among vapers, popular new products are almost exclusively falling into this category. Currently, vapers are looking for more compact, more elegant and better-performing machines, eg the POD pocket and squonk mod type devices, but they are not yet registered due to the lengthy, costly approval and registration process and are therefore only available through black trade or cross-border import.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Hungary with research from Euromonitor's team of in-country analysts.
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If you're in the Smokeless Tobacco and Vapour Products industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.
The Smokeless Tobacco and Vapour Products in Hungary market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Production, imports by origin, exports by destination
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Smokeless Tobacco and Vapour Products in Hungary?
- What are the major brands in Hungary?
- What are the traditional types of Smokeless Tobacco and Vapour Products are available in Hungary?
- What is the product awareness of Smokeless Tobacco and Vapour Products in Hungary?
- What innovations are present in Smokeless Tobacco and Vapour Products in Hungary?
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