Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco and Vapour Products in India

20 pages, Jul 2018

US$990

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Executive Summary

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PROSPECTS

Vaping perceived as a healthier smoking alternative

Many consumers are using vapour devices to quit cigarettes as these items are perceived to be less harmful than cigarettes. The manufacturers and online sellers of vapour products have explicitly positioned and marketed their products as devices for quitting cigarettes, using testimonials to inspire others to try vaping.

Vaping’s future uncertain as government maintains a wait-and-see approach

Government attitudes towards vaping and vapour products remain largely negative and the desire for an official ban has been expressed numerous times at federal and state level. Several states including Punjab, Karnataka, Bihar, Kerala and Jammu Kashmir have already implemented bans on sales, with this negative stance based on the desire not to introduce further sources of addiction.

Demand for DIY gutkha slows due to tax increases and low consumer interest

To circumvent the recent ban on the sale of ready-to-chew gutkha, chewing tobacco companies are now selling paan masala and chewing tobacco such as khaini and jarda in separate sachets instead of the previously popular ready-to-consume mixes, which are now subject to the official ban. Consumers thus simply buy paan masala and tobacco separately and mix these together to create DIY gutkha.

COMPETITIVE LANDSCAPE

Unregulated category results in fragmentation and focus on open vaping systems

With no major players having yet emerged in vapour products, the category remains highly fragmented. Most of the distributors operating in the category purchase their products from Europe or China, with online platforms the key purchasing channels for end consumers.

Chewing tobacco remains highly fragmented, with DS Group the only key player with national reach

DS (Dharampal Satyapal) Group continued to lead smokeless tobacco in 2017 due to the popularity of its two widely available zarda brands Tulsi and Baba and the company’s bestselling paan masala brand Rajnigandha. Industry sources have indicated that up to 65% of Rajnigandha sold in India is consumed in combination with zarda.

Demand for open vaping systems and e-liquids driven by new flavours

As vaping has increasingly captured the interest of Indian consumers, a huge array of new products is regularly launched, including e-liquids in an ever-increasing range of interesting and attractive flavours. Many consumers are looking for new and unique experiences and open vaping systems offer them the opportunity to experiment and impress their friends with flavours and aromas.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in India?
What are the major brands in India?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in India?
What is the product awareness of Smokeless Tobacco and Vapour Products in India?
What innovations are present in Smokeless Tobacco and Vapour Products in India?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco and Vapour Products in India - Category analysis

HEADLINES

PROSPECTS

Vaping perceived as a healthier smoking alternative

Vaping’s future uncertain as government maintains a wait-and-see approach

Demand for DIY gutkha slows due to tax increases and low consumer interest

COMPETITIVE LANDSCAPE

Unregulated category results in fragmentation and focus on open vaping systems

Chewing tobacco remains highly fragmented, with DS Group the only key player with national reach

Demand for open vaping systems and e-liquids driven by new flavours

CATEGORY DATA

Table 1 Sales of Smokeless Tobacco and Vapour Products by Category: Volume 2012-2017
Table 2 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 3 Sales of Smokeless Tobacco and Vapour Products by Category: % Volume Growth 2012-2017
Table 4 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Smokeless Tobacco: % Volume 2013-2017
Table 6 LBN Brand Shares of Smokeless Tobacco: % Volume 2014-2017
Table 7 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 8 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 9 Distribution of Smokeless Tobacco by Format: % Volume 2012-2017
Table 10 Distribution of Vapour Products by Format: % Value 2012-2017
Table 11 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Volume 2017-2022
Table 12 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 13 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Volume Growth 2017-2022
Table 14 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

Tobacco in India - Industry Overview

EXECUTIVE SUMMARY

Manufacturers increase tobacco prices post-introduction of GST

Vaping in India is being viewed as an alternative to tobacco consumption

Cigarettes is highly consolidated, while vapour products and smokeless tobacco remain fragmented

Newsagent-tobacconists/kiosks remains the main distribution channel

Cigarettes and chewing tobacco volume sales expected to decline further

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Plain Packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail point-of-sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)
Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

‘Reduced harm’

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 15 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 16 Sales of Tobacco by Category: Volume 2012-2017
Table 17 Sales of Tobacco by Category: Value 2012-2017
Table 18 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 19 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 20 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 21 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 22 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 23 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Smokeless Tobacco and Vapour Products in India

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Vaping perceived as a healthier smoking alternative

Vaping’s future uncertain as government maintains a wait-and-see approach

Demand for DIY gutkha slows due to tax increases and low consumer interest

COMPETITIVE LANDSCAPE

Unregulated category results in fragmentation and focus on open vaping systems

Chewing tobacco remains highly fragmented, with DS Group the only key player with national reach

Demand for open vaping systems and e-liquids driven by new flavours

Overview

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Samples

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Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco and Vapour Products in India - Category analysis

HEADLINES

PROSPECTS

Vaping perceived as a healthier smoking alternative

Vaping’s future uncertain as government maintains a wait-and-see approach

Demand for DIY gutkha slows due to tax increases and low consumer interest

COMPETITIVE LANDSCAPE

Unregulated category results in fragmentation and focus on open vaping systems

Chewing tobacco remains highly fragmented, with DS Group the only key player with national reach

Demand for open vaping systems and e-liquids driven by new flavours

CATEGORY DATA

Tobacco in India - Industry Overview

EXECUTIVE SUMMARY

Manufacturers increase tobacco prices post-introduction of GST

Vaping in India is being viewed as an alternative to tobacco consumption

Cigarettes is highly consolidated, while vapour products and smokeless tobacco remain fragmented

Newsagent-tobacconists/kiosks remains the main distribution channel

Cigarettes and chewing tobacco volume sales expected to decline further

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Plain Packaging

Advertising and sponsorship

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

‘Reduced harm’

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

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