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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco and Vapour Products in India

Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Vaping perceived as a healthier smoking alternative

Many consumers are using vapour devices to quit cigarettes as these items are perceived to be less harmful than cigarettes. The manufacturers and online sellers of vapour products have explicitly positioned and marketed their products as devices for quitting cigarettes, using testimonials to inspire others to try vaping.

Vaping’s future uncertain as government maintains a wait-and-see approach

Government attitudes towards vaping and vapour products remain largely negative and the desire for an official ban has been expressed numerous times at federal and state level. Several states including Punjab, Karnataka, Bihar, Kerala and Jammu Kashmir have already implemented bans on sales, with this negative stance based on the desire not to introduce further sources of addiction.

Demand for DIY gutkha slows due to tax increases and low consumer interest

To circumvent the recent ban on the sale of ready-to-chew gutkha, chewing tobacco companies are now selling paan masala and chewing tobacco such as khaini and jarda in separate sachets instead of the previously popular ready-to-consume mixes, which are now subject to the official ban. Consumers thus simply buy paan masala and tobacco separately and mix these together to create DIY gutkha.

COMPETITIVE LANDSCAPE

Unregulated category results in fragmentation and focus on open vaping systems

With no major players having yet emerged in vapour products, the category remains highly fragmented. Most of the distributors operating in the category purchase their products from Europe or China, with online platforms the key purchasing channels for end consumers.

Chewing tobacco remains highly fragmented, with DS Group the only key player with national reach

DS (Dharampal Satyapal) Group continued to lead smokeless tobacco in 2017 due to the popularity of its two widely available zarda brands Tulsi and Baba and the company’s bestselling paan masala brand Rajnigandha. Industry sources have indicated that up to 65% of Rajnigandha sold in India is consumed in combination with zarda.

Demand for open vaping systems and e-liquids driven by new flavours

As vaping has increasingly captured the interest of Indian consumers, a huge array of new products is regularly launched, including e-liquids in an ever-increasing range of interesting and attractive flavours. Many consumers are looking for new and unique experiences and open vaping systems offer them the opportunity to experiment and impress their friends with flavours and aromas.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in India?
What are the major brands in India?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in India?
What is the product awareness of Smokeless Tobacco and Vapour Products in India?
What innovations are present in Smokeless Tobacco and Vapour Products in India?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Megatrends

Country Report

Smokeless Tobacco and Vapour Products in India

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Vaping perceived as a healthier smoking alternative

Vaping’s future uncertain as government maintains a wait-and-see approach

Demand for DIY gutkha slows due to tax increases and low consumer interest

COMPETITIVE LANDSCAPE

Unregulated category results in fragmentation and focus on open vaping systems

Chewing tobacco remains highly fragmented, with DS Group the only key player with national reach

Demand for open vaping systems and e-liquids driven by new flavours

Overview

Why buy this report?

Samples

Delivery

Overview

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Megatrends

Country Report

Smokeless Tobacco and Vapour Products in India

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Vaping perceived as a healthier smoking alternative

Vaping’s future uncertain as government maintains a wait-and-see approach

Demand for DIY gutkha slows due to tax increases and low consumer interest

COMPETITIVE LANDSCAPE

Unregulated category results in fragmentation and focus on open vaping systems

Chewing tobacco remains highly fragmented, with DS Group the only key player with national reach

Demand for open vaping systems and e-liquids driven by new flavours

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Why buy this report?

Want to find out more about this report?

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