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Learn moreJul 2018
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Revised TPD2 regulations came into effect in Ireland in 2017, which imposed greater restrictions on the category than were previously in place.
Public Health England in the UK has long endorsed vaping products and e-cigarettes as a valid form of NRT. This led to increased confidence in the products and to an uptick in sales according to a number of studies by the vaping industry.
Increasingly, younger generations began to take up vaping, having never previously smoked tobacco products. Events such as Cloud Chasing competitions – Ireland hosted a number of these in 2017 – and the influence of a number of vloggers began to attract younger consumers.
The increased operating costs and tighter regulatory environment led to rationalisation and consolidation in the category. The smaller operators were unable to absorb increased costs and were forced to close.
The review period saw the introduction of a huge number of e-liquids. While the regulations applicable to e-liquids will see a reduction in the overall number of products available, the category is set to remain lucrative and popular.
Irish consumers spend more online than their counterparts in any other EU country and at the end of the review period had the highest percentage of per capita smartphone ownership among those under the age of 40. It is no wonder therefore that a huge percentage of the category’s sales were transacted online over the review period.
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Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Ireland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Smokeless Tobacco and Vapour Products industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Smokeless Tobacco and Vapour Products in Ireland market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.