Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco and Vapour Products in Ireland

8 pages, Jul 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Heavy regulations imposed in 2017 will lead to change

Revised TPD2 regulations came into effect in Ireland in 2017, which imposed greater restrictions on the category than were previously in place.

Vaping as a form of NRT still an issue

Public Health England in the UK has long endorsed vaping products and e-cigarettes as a valid form of NRT. This led to increased confidence in the products and to an uptick in sales according to a number of studies by the vaping industry.

Younger generations and non-smokers attracted to the category

Increasingly, younger generations began to take up vaping, having never previously smoked tobacco products. Events such as Cloud Chasing competitions – Ireland hosted a number of these in 2017 – and the influence of a number of vloggers began to attract younger consumers.

COMPETITIVE LANDSCAPE

Mergers, acquisitions and consolidation

The increased operating costs and tighter regulatory environment led to rationalisation and consolidation in the category. The smaller operators were unable to absorb increased costs and were forced to close.

E-liquids remains competitive but heated tobacco not available

The review period saw the introduction of a huge number of e-liquids. While the regulations applicable to e-liquids will see a reduction in the overall number of products available, the category is set to remain lucrative and popular.

Online to remain important but increased physical presence

Irish consumers spend more online than their counterparts in any other EU country and at the end of the review period had the highest percentage of per capita smartphone ownership among those under the age of 40. It is no wonder therefore that a huge percentage of the category’s sales were transacted online over the review period.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Ireland?
What are the major brands in Ireland?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Ireland?
What is the product awareness of Smokeless Tobacco and Vapour Products in Ireland?
What innovations are present in Smokeless Tobacco and Vapour Products in Ireland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco and Vapour Products in Ireland - Category analysis

HEADLINES

PROSPECTS

Heavy regulations imposed in 2017 will lead to change

Vaping as a form of NRT still an issue

Younger generations and non-smokers attracted to the category

COMPETITIVE LANDSCAPE

Mergers, acquisitions and consolidation

E-liquids remains competitive but heated tobacco not available

Online to remain important but increased physical presence

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 3 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 5 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 6 Distribution of Vapour Products by Format: % Value 2012-2017
Table 7 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 8 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

Tobacco in Ireland - Industry Overview

EXECUTIVE SUMMARY

Challenging times for tobacco but some positives remain

Product substitution and legislation dominate 2017

Next generation, more economical and crossover products

Big surge in internet sales

Mixed performance expected over the forecast period.

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 9 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 10 Sales of Tobacco by Category: Volume 2012-2017
Table 11 Sales of Tobacco by Category: Value 2012-2017
Table 12 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 13 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 14 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 15 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 16 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 17 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Smokeless Tobacco and Vapour Products in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Heavy regulations imposed in 2017 will lead to change

Vaping as a form of NRT still an issue

Younger generations and non-smokers attracted to the category

COMPETITIVE LANDSCAPE

Mergers, acquisitions and consolidation

E-liquids remains competitive but heated tobacco not available

Online to remain important but increased physical presence

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco and Vapour Products in Ireland - Category analysis

HEADLINES

PROSPECTS

Heavy regulations imposed in 2017 will lead to change

Vaping as a form of NRT still an issue

Younger generations and non-smokers attracted to the category

COMPETITIVE LANDSCAPE

Mergers, acquisitions and consolidation

E-liquids remains competitive but heated tobacco not available

Online to remain important but increased physical presence

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Ireland - Industry Overview

EXECUTIVE SUMMARY

Challenging times for tobacco but some positives remain

Product substitution and legislation dominate 2017

Next generation, more economical and crossover products

Big surge in internet sales

Mixed performance expected over the forecast period.

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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